Woodstock, the official cannabis brand of the 1969 Woodstock Festival, and indie rock icons Bright Eyes have partnered on a limited edition pre-roll collaboration celebrating the band's 21st performances of I'm Wide Awake, It's Morning and Digital Ash in a Digital Urn.

Twenty One years after Bright Eyes released the two albums simultaneously - one acoustic (Wide Awake), the other electronic (Digital Ash) - Conor Oberst, Mike Mogis, and Nathaniel Walcott will perform both albums in their entirety for the first time, back to back, at a series of special "birthday party" concerts in NYC, Denver, and LA. 

To celebrate, Woodstock has teamed up with Bright Eyes to create a custom pre-roll pack that honors both albums. Each limited edition 4-pack features two .5g sativa pre-rolls for Wide Awake and two .5g indica pre-rolls for Digital Ash, allowing fans to experience the dichotomy of these beloved albums. 

"Woodstock has always been about music, counterculture, and bringing people together for shared experiences," said Richard Lee, CEO of Woodstock. "These Bright Eyes albums represent a generation and this collaboration offers fans a unique way to enhance their listening and live concert experiences."

The collaboration launches May 2026 at select dispensaries in California and New York, timed to Bright Eyes' 21st Anniversary shows at the Hollywood Bowl in Los Angeles (May 23, with support from The Moldy Peaches) and Forest Hills Stadium in New York (June 6, with support from Built to Spill). 

Retail partners include Stash Dash and the Atrium in Los Angeles, and The Travel Agency Downtown Brooklyn and Curaleaf in Queens. In California, Stash Dash Atwater will be running a sweepstakes giving away two tickets to the Hollywood Bowl show and in New York, The Travel Agency will be running a sweepstakes giving away two tickets to the Forest Hills show. Curaleaf (located near Forest Hills Stadium) will be running a sweepstakes giving away a signed set of vinyl records of both albums.

For more information or to enter to win, visit woodstockproducts.com/brighteyes 

For tour information, visit thisisbrighteyes.com/tour

Follow: @blazewoodstock (NY), @woodstock.heritage (CA), @woodstockbevs | @brighteyesofficial 

About Woodstock Woodstock is the official cannabis brand of the 1969 Woodstock Festival. Offering premium pre-rolls, vapes, and beverages, Woodstock blends heritage and innovation to deliver peace, love, and plant-power. For more information, visit woodstockproducts.com for cannabis and woodstockgoods.com for beverages. 

About Bright Eyes Bright Eyes is an American indie rock band founded by singer-songwriter Conor Oberst. Since forming in 1995 in Omaha Nebraska, the band has released ten studio albums and become one of the most critically acclaimed and influential acts in indie music, with their songs covered by artists including Lorde, The Killers, Phoebe Bridgers, and Mac Miller. Their 2005 dual album release-I'm Wide Awake, It's Morning and Digital Ash in a Digital Urn-marked a creative high point that is still widely celebrated. For more information, visit thisisbrighteyes.com. 

Product Details:

• Product Name: Woodstock × Bright Eyes Limited Edition Pre-Rolls 

• Pack Contents: Four pre-rolls total - Two .5g sativa (Wide Awake) + Two .5g indica (Digital Ash)

• Availability: May 2026 at Stash Dash Atwater and the Atrium Topanga in California and Travel Agency Downtown Brooklyn and Curaleaf Queens in New York. 

Must be 21+ to purchase. This product is intended for adult use only. Available only in states where legally permitted. While supplies last. Consume responsibly. 

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Woodstock Goods, the hemp THC beverage brand rooted in the legacy of the iconic 1969 Woodstock Festival, announced the launch of two new 10mg SKUs — Cherry Pomelo and Salted Melon — expanding its line of functional, mood-based seltzers to meet growing consumer demand for a higher-dose option.

• Cherry Pomelo ("Drift") combines 10mg THC, 10mg CBD, and 100mg L-Theanine for a calming, restorative effect
• Salted Melon ("Bliss") pairs 10mg THC, 10mg CBG, and 100mg Lion's Mane extract for mental clarity and an elevated headspace

What sets Woodstock apart from the growing field of hemp seltzers isn't just the dose range — it's the formulation depth. Every SKU is crafted with a proprietary blend of minor cannabinoids (CBD, CBG, CBN, CBC) and functional botanicals including Lion's Mane, Reishi, Cordyceps, and L-Theanine, delivering targeted mood-based benefits that go well beyond a standard THC beverage. All Woodstock Goods' drinks are made with organic fruit juices and organic cane sugar, positioned as a better-for-you alternative to alcohol with fast onset, clean offset, and zero hangover.

The new flavors join Woodstock's existing lineup of four SKUs across 2.5mg and 5mg formulations: Citrus Spritz ("Laugh"), Yuzu Ginger ("Chill"), Raspberry Lychee ("Solace"), and Dark Berries ("Dream"). Together, the full six-flavor collection offers something for every tolerance level and occasion — from a light social lift to deep relaxation and sleep support.

The new 10mg SKUs are available now at $17.99/4-pk at woodstockgoods.com and will be available through select specialty retailers across Illinois, Tennessee, New Jersey, Connecticut, Ohio, and Missouri/Kansas. To celebrate the launch, Woodstock is offering 25% off all 10mg SKUs through the end of March.

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As the Woodstock brand celebrates its 56th Anniversary on August 15, 2025, a new generation of experience seekers are enjoying the iconic heritage brand’s new line of Woodstock THC Infused Seltzers. Formulated with complex flavors and functional ingredients, these low-dose, ready-to-drink canned beverages provide a modern approach to letting loose that still encapsulates the spirit of the festival.

Elevated Flavors & Innovative Formulations

Woodstock offers four elevated flavors, each thoughtfully crafted to provide a unique mood-based experience. Each contains 2.5-5mg of hemp derived THC, making them accessible to both cannabis newcomers and those seeking a mindful alternative to alcohol. Additionally, Woodstock Seltzers have been expertly crafted with a harmonious blend of minor cannabinoids (CBD, CBG, CBN, CBC) and functional ingredients (Lion's Mane, Reishi, Cordyceps, and L-theanine).

At just 40 calories per can – 60% fewer than typical hard seltzers – and made with organic fruit juices and all natural sweeteners, the brand’s commitment to functional ingredients ensures benefits beyond a buzz for the new generation of health conscious consumers.

Woodstock Beverage Product Lineup:

• Citrus Spritz ("Laugh") — 2.5mg of THC, 2.5mg of CBC, 2.5mg of CBG, Lion’s Mane and Reishi for social moments that inspire creativity and connection

• Yuzu Ginger ("Chill") — 2.5mg of THC, 2.5mg of CBC, 10mg of CBD, L-theanine and Cordyceps for perfect for unwinding or finding your center after a long day

• Raspberry Lychee ("Solace") — 5mg of THC, 5mg of CBG and 20mg of CBD, Lion’s Mane and Cordyceps for stress relief and peaceful introspection

• Dark Berries ("Dream") — 5mg of THC, 5mg of CBN, 15mg of CBD, L-theanine and Reishi to support restfulness and relaxation

Key Product Features:

• Low-dose formulations (2.5-5mg THC) for approachable, controlled experiences

• Functional cannabinoid blends targeting specific moods and occasions

• Premium, complex flavor profiles using elevated ingredients

• Better-for-you alternative to traditional alcoholic beverages

• 40 calories per can - 60% fewer calories than typical seltzers

• Made with organic fruit juices and organic cane sugar

A New Era of Woodstock Enthusiasts:

The launch comes as younger generations are drinking less while showing increased interest in both cannabis products and functional beverages. Woodstock targets health-conscious consumers seeking better alternatives to alcohol - from working professionals and modern parents looking to decompress without hangovers, to creative individuals and music enthusiasts who value authentic experiences.

In addition to being "sober curious", many are "canna-curious" consumers who haven't used cannabis recently (or ever) but are open to exploring it as a functional alternative to alcohol. What unites Woodstock's customers is their desire for products that offer both social enjoyment and functional benefits - whether that's stress relief after a demanding day, creative inspiration for social gatherings, or natural sleep support - all while maintaining their commitment to healthier lifestyle choices.

“The original Woodstock brought people together around peace, love, music and plant-powered values that are driving today's wellness movement. Our beverages honor that legacy while creating new moments of connection for consumers who share those timeless ideals, whether they were there in '69 or are just discovering Woodstock today." — Richard Lee, CEO of Woodstock Goods

Expanding the Movement

Woodstock THC Seltzers are available direct-to-consumer at woodstockgoods.co in over 30 states, as well as at specialty retailers and liquor stores across Illinois, Tennessee, New Jersey, Connecticut, Ohio, and Kansas/Missouri. The brand has plans to expand into additional states where hemp derived THC is legal later this year.

Festival Values for a New Generation

As the anniversary of the festival approaches, Woodstock’s mission is to introduce the festival’s values to a new generation. The original festival's themes of community, consciousness, and positive change resonate with today's consumers seeking authentic connections and meaningful experiences.

About Woodstock

Woodstock beverages embody the spirit of the legendary 1969 festival, creating elevated cannabis drinks that bring people together for peace, love, and positive vibes. With low-dose THC, premium functional ingredients, and complex flavors, Woodstock offers a better buzz for the wellness-conscious consumer. Join the movement at woodstockgoods.co.

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