Pratesi, the renowned Italian luxury linens brand, announces the opening of its new store at 130 Newbury Street, Boston's famed luxury retail destination. This new store marks a significant milestone in Pratesi's expansion, bringing over a century of dedication to beauty and quality to the heart of Boston.

Located in a charming 19th-century brownstone, Pratesi Boston offers an intimate and immersive experience that celebrates the fusion of design and craftsmanship. The store's design is a testament to Pratesi's narrative, woven through the space, materials, lighting, and colors. Historical references to the brand's Italian heritage are seamlessly integrated with the modernity of the surroundings, ensuring a warm and inviting atmosphere for every guest.

The store features a variety of sumptuous materials, including a custom-designed milk oak geometric parquet floor with travertine inlay, oiled hand-rubbed teak, Pratesi orange suedes, and cream-colored leather with woven leather strings and lattice. These elements come together to create a space that is both elegant and inviting, reflecting Pratesi's unwavering commitment to excellence and Italian artistry.

This opening is part of Pratesi's broader retail expansion in the US and Europe. In 2024, Pratesi opened a flagship store in Palm Beach and concessions at Bloomingdale's 59th Street in New York City and Bloomingdale’s South Coast Plaza. Earlier this year, the brand also launched a European flagship store in Paris, further solidifying its presence in key luxury markets.

"We are thrilled to bring Pratesi's legacy of luxury and craftsmanship to Boston," said Michelle Klein, CEO at Pratesi. "Our new store on Newbury Street is designed to offer an unparalleled shopping experience, where clients can explore our iconic collections in a space that reflects the essence of Pratesi."

The new Pratesi store in Boston will also serve as a meeting point for the interior design community to rediscover the brand and its newly introduced bespoke program, a testament to the brand’s unwavering commitment to expert tailoring and craftsmanship. The bespoke program allows interior designers and clients to collaborate with Pratesi’s esteemed Italian atelier, creating custom-made linens that epitomize couture elegance and precision. Whether for residential sanctuaries, opulent private yachts, or luxurious private aviation, each piece is meticulously crafted to reflect the unique vision of the famed house’s discerning clientele. Pratesi’s bespoke program ensures that every detail, from intricate monogramming to the finest tailoring, is executed with unparalleled artistry and dedication to the craft.

Pratesi linens are heirloom-quality pieces that become softer and more luxurious with each passing year, embodying a standard of luxury perfected over generations. Each piece is woven in Italy’s finest mills, hand-cut by expert masters, and finished with embroidery of unparalleled precision. This careful craftsmanship ensures that every Pratesi collection stands as a timeless piece of art, radiating the brand's distinctive elegance.

Pratesi Boston invites customers to discover the brand’s exquisite range of linens and home accessories. The store's opening is a celebration of Pratesi's commitment to excellence and its dedication to providing a unique and luxurious shopping experience.

About Pratesi

Pratesi’s story began with love and craftsmanship. In 1906, Remigio Pratesi, a young wine merchant, founded the house in Tuscany after commissioning an extraordinary set of embroidered linen for his bride-to-be. This gesture marked the start of a legacy in Italian luxury.

Today, Pratesi’s collections are crafted exclusively in Italy, using the finest Egyptian cotton. Renowned for their softness, refinement, and durability, these linens epitomise the harmony of tradition and innovation, making Pratesi a global symbol of luxury living.

www.pratesi.com

Images available here.

For additional information, please contact:

Jaime Jimenez (Email Contact)

Aili Hogue (Email Contact)

Phone: 848.229.7428 EXT 1011

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Pratesi, the revered Italian luxury brand with a 118-year legacy, announces its groundbreaking summer campaign, Casa Pratesi. In a daring fusion of tradition and innovation, Pratesi collaborates with AI visionary Hajar Ali to redefine luxury living.

Casa Pratesi, an AI-driven Italian villa, seamlessly blends artistry and technology. Pratesi's iconic linens transcend mere utility, becoming integral components of living art. The villa embodies Italian aesthetics, bridging the tangible and virtual realms.

Hajar Ali meticulously programmed the exquisite villa, aligning it with Pratesi's design language and rich heritage. The linens harmonize with the luxurious ambiance, creating a living canvas.

As Pratesi continues to shape luxury in the 21st century, this collaboration underscores the brand's commitment to evolution without compromising tradition. The AI-driven campaign celebrates Pratesi's enduring allure, where craftsmanship and technology converge.

Since 1906, Pratesi has adorned opulent residences and boutique hotels worldwide. Rooted in Florence, the brand epitomizes uncompromising quality and elegance.

Pratesi has continued to enjoy momentum since its relaunch in 2022, the brand has opened a boutique at Harrod's in London, as well as a new flagship store in Palm Beach at 400 Hibiscus Avenue, and can be found at Bed & Bath, Hong Kong's premier destination for the finest European linens and at Woods Fine Linens in Harrogate in the United Kingdom. The AI campaign adds another milestone to Pratesi's storied journey, which began in 1896 when founder Remigio Pratesi wove exquisite linens to win the heart of a village beauty. By 1906, local nobility sought his handcrafted linens, birthing the House of Pratesi.

About Pratesi: Pratesi, founded in 1906 in Florence, Italy, is renowned for its unwavering commitment to craftsmanship, iconic elegance, and linens that embody Italian luxury living. Visit their website at www.pratesi.com.

About Hajar Ali: Singapore-born artist Hajar Ali, currently based in Dubai, founded "Reverse Orientalism," the world's first AI-centric interior and architectural firm. Before this latest incarnation, Hajar explored the world as the first woman to cross the Empty Quarter, the world's largest sand desert. Her work pushes boundaries, evoking architectural marvels past and future.

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