Nutritional Products International (NPI), a leading U.S.-based brand management and distribution company, today highlighted its role as a strategic partner for international companies seeking to enter the United States, leveraging its proprietary Evolution of Distribution platform and the leadership of founder and CEO Mitch Gould, a recognized nutrition expert.

The United States remains the largest and most competitive consumer market in the world, particularly across health, wellness, and nutrition categories. However, entering the market presents significant challenges, including regulatory compliance, complex logistics, and establishing relationships with major retailers.

The Evolution of Distribution Platform

To address these challenges, Gould developed his proprietary Evolution of Distribution, a turnkey system designed to streamline how brands enter and scale within the U.S. market.

The Evolution of Distribution model operates through several core pillars designed to support successful product launches and long-term brand growth.

• Global Logistics & U.S. Market Entry: NPI manages international transportation, port coordination, customs handling, and warehouse intake, allowing brands to move products seamlessly from overseas manufacturing facilities into the U.S. distribution system.

• Product Readiness & Regulatory Alignment: Before products are introduced to buyers, NPI evaluates formulation, labeling, pricing, and marketing claims to ensure alignment with FDA, OTC, and retail standards, helping brands meet U.S. regulatory expectations.

• Market Positioning & Brand Strategy: NPI works with brands to refine category positioning, packaging, and messaging so products resonate with U.S. consumers and retail buyers.

• Retail & eCommerce Placement: Leveraging decades of relationships across the retail ecosystem, NPI introduces brands directly to buyers at major retailers, specialty chains, pharmacies, and leading e-commerce platforms including Amazon and direct-to-consumer channels.

• Post-Placement Marketing & Demand Generation: Once products reach store shelves or online marketplaces, NPI activates coordinated marketing initiatives through partner agencies, including InHealth Media and Newsworthy.ai, to build consumer awareness, drive sales velocity, and support long-term brand growth.

By consolidating these functions, brands can reduce complexity, avoid costly missteps, and accelerate time to market.

“Our goal is to simplify what is often a very complicated process,” said Mitch Gould, Founder and CEO of Nutritional Products International. “With Evolution of Distribution, we provide brands with a clear and proven path to success in the United States.”

Gould, widely recognized as a nutrition expert, has spent decades helping brands navigate the evolving landscape of the nutrition and consumer goods industries. His experience includes working with major retailers such as Walmart, Amazon, CVS, Walgreens, Costco, and others, helping brands achieve national distribution and long-term growth.

“As a nutrition expert, I’ve seen firsthand how challenging it can be for brands to enter the U.S. market,” Gould added. “Success requires more than a great product. It requires the right strategy, the right relationships, and the ability to execute at every stage of the process.”

By combining regulatory expertise, logistics, sales, and marketing under one integrated platform, NPI continues to serve as a gateway for global brands seeking to establish a strong presence in the United States.

With demand for nutrition and wellness products continuing to grow, NPI remains focused on helping brands capitalize on opportunities in the U.S. market through its proven Evolution of Distribution® model.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As the sports nutrition category continues to expand across e-commerce and retail, Mitch Gould, Founder and CEO of Nutritional Products International (NPI), is sharing insights from his early involvement in helping shape Amazon’s sports nutrition marketplace during its formative years.

Over the course of his career, Gould has worked with high-profile figures across sports and entertainment, including Steven Seagal, Hulk Hogan, eight-time Mr. Olympia Ronnie Coleman, and martial arts legend Bob Wall-experience that helped shape his understanding of performance-driven products and consumer demand within the sports nutrition market.

From Category Buildout to Mainstream Growth

In the early stages of Amazon’s expansion into sports nutrition, the category was still developing, requiring a combination of product education, pricing strategy, and operational execution to gain traction.

“When Amazon began building out sports nutrition, it wasn’t the dominant force it is today,” said Gould. “It took the right mix of brands, positioning, and execution to help establish the category and earn consumer trust.”

Today, sports nutrition has evolved into a mainstream segment that spans performance supplements, functional beverages, and everyday wellness products-bringing increased competition and higher expectations from both retailers and consumers.

What Brands Still Get Wrong

Despite the growth of the category, Gould notes that many brands continue to underestimate the complexity of entering the U.S. market.

“Brands often focus heavily on product development but overlook what it takes to actually succeed at retail,” Gould explained. “Distribution, compliance, pricing, and sell-through strategy are just as critical as the product itself.”

According to Gould, success in sports nutrition depends on aligning every stage of the go-to-market process-from formulation to final sale.

The Evolution of Distribution Platform

To address these challenges, Gould developed his proprietary Evolution of Distribution, a turnkey system designed to streamline how brands enter and scale within the U.S. market.

The platform integrates:

• FDA compliance and regulatory alignment

• Retail buyer negotiations and sales strategy

• Logistics, import/export, and warehousing

• Marketing and public relations through InHealth Media

By consolidating these functions, brands can reduce complexity, avoid costly missteps, and accelerate time to market.

“Instead of managing multiple disconnected partners, brands can operate through one coordinated platform,” Gould said. “That’s how you move faster and more efficiently in a competitive category like sports nutrition.”

Built on Real-World Retail Experience

Gould’s approach is rooted in decades of hands-on experience working with brands, retailers, and consumers across highly competitive categories.

“Inventory minus sales equals bankruptcy,” Gould noted. “You need a system that drives sell-through-not just distribution.”

From Experience to Story

Gould’s decades of experience in sports nutrition and retail are also reflected in his memoir, The Blonde, the Ferrari and the Kwan: The Quintessential American Success Story, which shares real-world insights from working with top athletes, brands, and major retailers. The book was recently included in Distinctive Assets’ “Everyone Wins” Nominee Gift Bags, independently produced and presented to select OSCAR® nominees in major acting and directing categories, further highlighting Gould’s recognition across industries.

Looking Ahead

As the sports nutrition category continues to grow, Gould believes brands that combine strong products with disciplined execution will be best positioned to succeed.

“The opportunity is significant, but the margin for error is smaller than ever,” he said. “The brands that win will be the ones that understand how to execute from day one.”

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As the U.S. sports nutrition market continues to grow in both scale and sophistication, few executives bring the level of real-world retail experience and market insight as Mitch Gould, Founder and CEO of Nutritional Products International (NPI).

Over the course of his career, Gould has worked with a number of high-profile figures across sports and entertainment, including Steven Seagal, Hulk Hogan, eight-time Mr. Olympia Ronnie Coleman, and martial arts legend Bob Wall. These collaborations helped shape his understanding of performance-driven products, brand positioning, and the evolving sports nutrition marketplace.

With a career rooted in building, launching, and scaling consumer brands, Gould has become increasingly recognized as a trusted authority in helping sports nutrition companies successfully enter and compete in the United States.

A Changing Sports Nutrition Landscape

The sports nutrition category has evolved far beyond its early roots, now encompassing performance products, everyday wellness supplements, functional beverages, and lifestyle nutrition solutions. According to Gould, this evolution has created both opportunity and complexity.

“Sports nutrition is no longer a niche category-it’s mainstream,” said Gould. “But that also means brands face more competition, more regulation, and higher expectations from both retailers and consumers.”

What Separates Successful Sports Nutrition Brands

Drawing on decades of experience working with major retailers and global brands, Gould emphasizes that success in sports nutrition goes beyond product formulation.

“Great products are just the starting point,” Gould explained. “To succeed in the U.S., brands need to understand pricing strategy, compliance, retail positioning, and how to communicate value to both buyers and consumers.”

He notes that many international brands underestimate the operational and regulatory challenges involved in entering the U.S. market, often leading to costly delays or failed launches.

The Evolution of Distribution Platform

To address these challenges, Gould developed his proprietary Evolution of Distribution, a system designed to streamline the entire go-to-market process.

The platform integrates key components of market entry into a single coordinated solution, including:

• FDA compliance and regulatory alignment

• Retail buyer engagement and negotiations

• Logistics, import/export, and warehousing

• Sales management and distribution

• Marketing and public relations through InHealth Media

By consolidating these functions, the Evolution of Distribution enables sports nutrition brands to move from formulation to retail placement more efficiently and cost-effectively.

“Instead of managing multiple vendors and disconnected processes, brands can operate through one unified system,” Gould said. “That’s how you reduce risk and accelerate growth.”

Built for Speed, Scale, and Retail Success

Gould leverages this same platform, allowing products to move from concept to shelf faster than traditional approaches that rely on fragmented service providers.

The model reflects Gould’s long-standing philosophy: simplify complexity, control execution, and align every step of the process with retail success.

A Career Built in Retail

Gould’s perspective is shaped by a lifetime in retail and distribution, where he learned firsthand the importance of execution, relationships, and timing.

Over the years, he has worked with a range of high-profile personalities and brands across sports, fitness, and entertainment-experience that continues to inform his understanding of consumer behavior and product positioning.

“Inventory minus sales equals bankruptcy,” Gould noted. “You have to build a system that drives sell-through, not just distribution.”

From Industry Experience to Personal Storytelling

Gould’s decades of experience in sports nutrition and retail are also reflected in his memoir, The Blonde, the Ferrari and the Kwan: The Quintessential American Success Story, which shares real-world insights from working with top athletes, brands, and major retailers. The book was recently included in Distinctive Assets’ “Everyone Wins” Nominee Gift Bags, independently produced and presented to select OSCAR® nominees in major acting and directing categories, further highlighting Gould’s lasting impact and recognition across industries.

Looking Ahead

As the sports nutrition industry continues to expand, Gould believes brands that combine quality products with disciplined execution will be best positioned to succeed.

“The opportunity in sports nutrition is enormous,” he said. “But success belongs to the brands that understand how to navigate the U.S. market the right way from day one.”

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As Hollywood’s biggest week concluded, entrepreneur Mitch Gould is reflecting on a milestone moment as his memoir, The Blonde, the Ferrari and the Kwan: The Quintessential American Success Story, was included in this year’s “Everyone Wins” Nominee Gift Bags.

The memoir was selected for inclusion in this year’s “Everyone Wins” Nominee Gift Bags, independently produced by Distinctive Assets and presented to select OSCAR® nominees in major acting and directing categories, including Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Jessie Buckley, Kate Hudson, Rose Byrne, Jacob Elordi, Elle Fanning, Teyana Taylor, Delroy Lindo, and Josh Safdie.  

Note: The “Everyone Wins” Nominee Gift Bags are NOT affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse or provide these Gift Bags. Neither the Academy nor Distinctive Assets wants there to be any association in the media between the “Everyone Wins” Gift Bags and the OSCARS® or the Academy.

While the celebration highlights cinematic storytelling, Gould’s memoir offers a real-world perspective on success - built through decades of retail execution, brand partnerships, and relationships across sports and entertainment.

Unlike traditional business books, The Blonde, the Ferrari and the Kwan reads more like a cinematic journey - tracing Gould’s path from his Brooklyn upbringing to navigating high-profile partnerships across sports, entertainment, and consumer brands.

“I grew up in retail - it’s in my DNA,” said Gould. “My father and grandfather were great mentors and played a major role in my early development. Later in my career, I was fortunate to meet R.D. Wells, who had played golf with Arthur Blank and Bernie Marcus, the founders of Home Depot. That mentorship helped shape my approach to business and long-term success.”

Gould also played an integral role in the early development of Amazon’s sports nutrition category, helping build it from the ground up into a market exceeding $100 million. Those experiences laid the foundation for his broader approach to brand building and retail strategy - insights that are reflected throughout the memoir.

Over the course of his career, Gould has secured national placements with major U.S. retailers such as Walmart, CVS, Walgreens, GNC, and Costco, while building partnerships with athletes and public figures across multiple industries.

Throughout his career, Gould has worked with prominent figures including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

By appearing alongside luxury experiences and lifestyle offerings in the celebrity gift experience, the memoir reflects the shared themes of ambition, reinvention, and storytelling - whether on screen or in business.

Order your copy of The Blonde, the Ferrari and the Kwan today.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Following the recent passing of Chuck Norris, tributes have poured in from around the world honoring a figure whose influence spanned martial arts, film, and fitness. For Mitch Gould, the moment brings both reflection and personal appreciation.

“Chuck Norris represented a rare combination of discipline, integrity, and quiet strength,” said Gould. “He wasn’t just an icon-he was someone people respected deeply, both within and beyond the martial arts community.”

Norris rose to global prominence through films such as Way of the Dragon, Lone Wolf McQuade, and Missing in Action, and became widely recognized for helping bring martial arts training and conditioning into the mainstream. His influence extended into fitness culture as well, including his long-running association with Total Gym alongside Christie Brinkley, which introduced strength and conditioning concepts to a broad consumer audience.

Gould’s connection to Norris came through his close working relationship with Bob Wall, Norris’s longtime friend, collaborator, and fellow martial arts pioneer.

“Bob would share stories about Chuck, about Bruce Lee, about the early days of martial arts in film and training,” Gould said. “You could feel the respect they all had for each other. It wasn’t just competition-it was a shared commitment to excellence.”

In the early 2000s, Gould partnered with Wall to develop and launch KO Fitness Recovery Water, a performance-focused hydration concept designed to support athletic recovery and electrolyte replenishment. The product was introduced through Amazon and expanded into international markets, reflecting early demand for performance-oriented hydration solutions.

“Bob and Chuck were incredibly close-there was a deep mutual respect between them,” Gould said. “Through Bob, I had the opportunity to be part of conversations and projects that reflected the same values Chuck stood for-performance, discipline, and helping people improve themselves.”

While Norris ultimately chose not to participate directly in the venture, Gould recalls the experience as one that reflected Norris’s thoughtful and principled approach.

“He was very deliberate in his decisions and always mindful of responsibility,” Gould said. “That stayed with me. It’s part of what made him who he was.”

Gould, whose career has long centered around performance-driven health products and the evolution of the sports nutrition category, sees a direct connection between that era and today’s growing focus on muscle building, recovery, and functional nutrition.

“Even back then, there was a growing understanding that what you put into your body directly impacts how you perform,” Gould said. “That idea has only expanded, and it continues to influence how athletes and everyday individuals approach training and recovery.”

Beyond business, Gould reflects on Norris’s broader cultural and personal impact.

“Chuck Norris became larger than life in many ways, but at his core, he stood for something very real-self-discipline, respect, and perseverance,” Gould added. “That’s a legacy that extends into every aspect of fitness and personal development.”

Norris’s passing marks the end of an era for martial arts and action cinema, but his influence remains deeply embedded in both industries and in the principles that continue to guide performance, conditioning, and strength training today.

“Legends like Chuck don’t fade,” said Gould. “They set a standard that others continue to follow.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

 About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Mitch Gould, Founder and CEO of Nutritional Products International (NPI), is featured in a newly published Q&A interview on Citybiz, where he discusses the career lessons, mentors, and industry insights that shaped his approach to helping brands successfully enter and scale within the United States retail marketplace.

Citybiz is a digital publisher and news aggregator focused on business, commerce, and economic activity across 20 major U.S. markets, serving C-level executives, entrepreneurs, and senior managers through regional news coverage, CEO interviews, and industry-focused content.

In the interview, Gould reflects on more than four decades working in consumer product distribution and brand development across multiple categories including sports nutrition, dietary supplements, skincare, functional beverages, lawn and garden, and hardware.

A third-generation retail professional, Gould grew up learning the industry from his father and grandfather and often summarizes that experience with a simple phrase: “Retail is in my DNA.”

A Career Built Around Retail Expansion

Throughout his career, Gould has helped brands secure placement with many of the largest retailers in the United States, including Walmart, Amazon, Costco, Target, CVS, Walgreens, GNC, 7-Eleven, and The Vitamin Shoppe.

His work has also included collaborations with high-profile athletes and entertainers on consumer product launches, including projects involving Steven Seagal, Hulk Hogan, Ronnie Coleman, Chuck Liddell, Wayne Gretzky, and Roberto Clemente Jr.

These experiences helped shape Gould’s long-standing philosophy that promotion and visibility are essential drivers of retail success.

“Promotion equals velocity, and brand awareness is king,” Gould said in the Citybiz interview. “You can have a great product, but if consumers don’t know about it, it won’t move off the shelf.”

Mentorship and Early Career Lessons

During the interview, Gould also reflects on the mentors who influenced his career, including industry veteran Bob Wells, who helped introduce him to major retail buyers early in his professional journey.

Through those experiences, Gould began developing relationships across the retail ecosystem while learning the importance of planning, discipline, and reputation in the consumer products industry.

“One of the most important lessons I learned early on is that any goal without a plan is just a wish,” Gould explained. “Retail requires planning, execution, and discipline.”

The Evolution of Distribution®

The interview also highlights Gould’s Evolution of Distribution®, a proprietary market-entry platform developed through Nutritional Products International to help domestic and international brands navigate the complexities of launching products in the U.S. market.

Through this integrated system, NPI provides a comprehensive set of services that include regulatory compliance, importing, logistics coordination, retail introductions, distribution, and marketing support.

“The Evolution of Distribution® was designed to simplify the process of entering the U.S. marketplace,” Gould said. “Instead of brands trying to manage multiple vendors across logistics, compliance, sales, and marketing, we built a unified system that brings every step under one coordinated program.”

The platform allows international manufacturers and emerging brands to move products from overseas production facilities through U.S. logistics networks and into retail and e-commerce channels.

Advice for Brands Entering the U.S. Market

During the conversation, Gould also offers guidance for entrepreneurs and international companies seeking to expand into the American retail landscape.

According to Gould, success in the United States requires strong preparation, adequate capital, and experienced partners who understand the complexities of the retail ecosystem.

“In many international markets distribution is a simple buy-sell model,” Gould said. “The U.S. requires far more infrastructure, including logistics coordination, regulatory compliance, and promotional strategy to create retail velocity.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

Throughout his career, Gould has secured placements with major U.S. retailers including Costco, Walmart, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures. Gould is known for his hands-on, execution-driven approach to large-scale retail and for helping brands understand what it truly takes to succeed at the national level.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Mitch Gould, Founder and CEO of Nutritional Products International (NPI), developed the Evolution of Distribution®, a comprehensive market-entry system designed to help international health, wellness, and nutritional brands successfully launch and scale within the U.S. retail marketplace.

After decades working with major retailers including Walmart, CVS, Amazon, and GNC, Gould recognized a recurring challenge for global brands: entering the U.S. requires navigating a fragmented network of logistics providers, regulatory consultants, distributors, brokers, marketing agencies, and retail buyers.

“The Evolution of Distribution® was created to solve that fragmentation,” said Gould. “Instead of brands managing multiple vendors across logistics, compliance, sales, and marketing, we built a unified system that brings every step of U.S. market entry under one coordinated program.”

Today, the Evolution of Distribution® platform has expanded to provide true end-to-end market entry management, beginning at a brand’s international manufacturing facility and extending all the way to U.S. retail shelves and e-commerce platforms.

Through enhanced logistics and freight-forwarding capabilities, NPI can now coordinate international transportation from virtually any origin worldwide, moving products via ocean, air, rail, or intermodal freight directly to the Port of Miami and into NPI’s U.S. warehouse network. From there, products move through a coordinated system that includes regulatory preparation, distribution, retail introductions, and integrated marketing support.

The Evolution of Distribution® model operates through several core pillars designed to support successful product launches and long-term brand growth.

• Global Logistics & U.S. Market Entry: NPI manages international transportation, port coordination, customs handling, and warehouse intake, allowing brands to move products seamlessly from overseas manufacturing facilities into the U.S. distribution system.
• Product Readiness & Regulatory Alignment: Before products are introduced to buyers, NPI evaluates formulation, labeling, pricing, and marketing claims to ensure alignment with FDA, OTC, and retail standards, helping brands meet U.S. regulatory expectations.
• Market Positioning & Brand Strategy: NPI works with brands to refine category positioning, packaging, and messaging so products resonate with U.S. consumers and retail buyers.
• Retail & eCommerce Placement: Leveraging decades of relationships across the retail ecosystem, NPI introduces brands directly to buyers at major retailers, specialty chains, pharmacies, and leading e-commerce platforms including Amazon and direct-to-consumer channels.
• Post-Placement Marketing & Demand Generation: Once products reach store shelves or online marketplaces, NPI activates coordinated marketing initiatives through partner agencies, including InHealth Media and Newsworthy.ai, to build consumer awareness, drive sales velocity, and support long-term brand growth.

To support growing demand from international brands, NPI has also expanded its U.S. warehouse capacity, strengthening its ability to manage increased product volume as brands scale across retail, e-commerce, and direct-to-consumer channels.

According to Gould, the Evolution of Distribution® model reflects how modern retail operates.

“Retail success today requires coordination across logistics, compliance, sales, and marketing,” Gould added. “By integrating global transportation, warehousing, retail introductions, and marketing strategy into one system, the Evolution of Distribution® provides brands with a faster, more efficient path into the U.S. market.”

Through this integrated approach, companies can move products from international manufacturing facilities to American consumers through a single coordinated platform, reducing complexity while accelerating retail growth.

For more information, visit www.nutricompany.com.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

 About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

Throughout his career, Gould has secured placements with major U.S. retailers including Costco, Walmart, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures. Gould is known for his hands-on, execution-driven approach to large-scale retail and for helping brands understand what it truly takes to succeed at the national level.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

For Mitch Gould, founder and CEO of Nutritional Products International (NPI), retail success did not begin in a boardroom. It began with family.

Gould represents the third generation in a retail lineage that spans decades, with both his father and grandfather working in the industry. Growing up in New York, Gould was exposed early to the world of retail distribution, product launches, and buyer relationships that would later define his career.

“Retail is truly in my DNA,” Gould said. “My father and grandfather were in retail, so it felt natural that I would follow the same path when I began my career.”

More than 35 years later, Gould has built a reputation as a global marketing strategist known for helping brands successfully launch health, wellness, and lifestyle products into the competitive U.S. marketplace.

Throughout his career, Gould has worked with a wide range of high-profile athletes and celebrities to bring products to market. Among those collaborations were partnerships with action star Steven Seagal and wrestling legend Hulk Hogan, who each worked with Gould to launch energy drink brands.

“I partnered with Steven Seagal when we developed Lightning Bolt energy drink, and with Hulk Hogan we launched Hogan Energy,” Gould said. “What made those launches stand out was how quickly we were able to move from concept to retail shelves.”

Gould has also worked with prominent sports figures including Ronnie Coleman, Chuck Liddell, and Wayne Gretzky, helping promote nutritional supplement brands to global audiences.

While the celebrity partnerships helped elevate brand visibility, Gould’s long-term impact on the industry has been rooted in distribution strategy and retail execution.

During the early expansion of Amazon’s sports nutrition category, Gould played an integral role in helping build the segment from the ground up, gaining valuable experience in how emerging brands could successfully reach American consumers through both traditional retail and e-commerce channels.

That experience ultimately led Gould to found Nutritional Products International, a Boca Raton-based company dedicated to helping domestic and international health and wellness brands enter or expand within the U.S. market.

Today, NPI operates as a one-stop global brand marketing company specializing in nutraceuticals, dietary supplements, functional beverages, and beauty products.

Central to the company’s approach is Gould’s proprietary Evolution of Distribution model, a streamlined system designed to simplify the often-complex process of entering the United States retail market.

“The Evolution of Distribution was created to give brands a turnkey pathway into the U.S.,” Gould said. “From importation and regulatory guidance to distribution, marketing, and retail placement, we bring the entire process together on one platform.”

Through this model, NPI helps international manufacturers navigate critical aspects of U.S. market entry, including logistics, compliance, retail buyer access, and marketing support.

As the health and wellness sector continues to grow globally, Gould says demand from international brands seeking U.S. expansion remains strong.

“Many companies have innovative products but need the right partner to navigate the American market,” Gould said. “Our role is to help them successfully bridge that gap.”

With decades of experience and a family legacy rooted in retail, Gould says the mission remains simple: help great products reach the American consumer.

“We’ve been fortunate to work with many exciting brands over the years,” Gould said. “But what continues to drive us is helping the next generation of companies successfully launch and grow in the U.S.”

For more information, visit www.nutricompany.com.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

While Hollywood celebrates cinematic storytelling, entrepreneur Mitch Gould’s memoir, The Blonde, the Ferrari and the Kwan: The Quintessential American Success Story, is bringing a different kind of narrative into the spotlight — the real-world story of business, risk, and relationships behind the scenes of celebrity culture.

The memoir has been selected for inclusion in this year’s “Everyone Wins” Nominee Gift Bags, independently produced by Distinctive Assets and presented to select OSCAR® nominees in major acting and directing categories.

Note: The “Everyone Wins” Nominee Gift Bags are NOT affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse or provide these Gift Bags. Neither the Academy nor Distinctive Assets wants there to be any association in the media between the “Everyone Wins” Gift Bags and the OSCARS® or the Academy.

Unlike traditional business books, Gould’s memoir reads more like a cinematic journey — from his Brooklyn upbringing to navigating high-profile partnerships across sports, entertainment, and consumer brands.

Over the course of his career, Gould has secured national placements with major U.S. retailers such as Walmart, CVS, Walgreens, GNC, and Costco, to name a few, while building partnerships with athletes and public figures across multiple industries.

“I grew up in retail — it’s in my DNA,” said Gould. “My father and grandfather were great mentors and played a major role in my early development. Later in my career, I was fortunate to meet R.D. Wells, who had played golf with Arthur Blank and Bernie Marcus, the founders of Home Depot. That mentorship continued to shape my thinking, my work ethic, and my long-term vision for building brands.”

Throughout his career, Gould has worked with prominent figures including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

By appearing alongside luxury experiences and lifestyle products in the celebrity gift experience, the memoir underscores the intersection of entrepreneurship and entertainment — and the human stories that connect both worlds.

The Blonde, the Ferrari and the Kwan is available worldwide through major booksellers.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

Throughout his career, Gould has secured placements with major U.S. retailers including Costco, Walmart, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures. Gould is known for his hands-on, execution-driven approach to large-scale retail and for helping brands understand what it truly takes to succeed at the national level.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As Hollywood prepares for its biggest night, this year’s “Everyone Wins” Nominee Gift Bags will include a story meant to entertain off-screen as much as the films honored on it — entrepreneur Mitch Gould’s memoir, The Blonde, the Ferrari and the Kwan: The Quintessential American Success Story.

Note: The “Everyone Wins” Nominee Gift Bags are NOT affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S. does not award, sponsor, endorse or provide these Gift Bags. Neither the Academy nor Distinctive Assets wants there to be any association in the media between the “Everyone Wins” Gift Bags and the OSCARS® or the Academy.

Independently produced by Distinctive Assets and presented to select OSCAR® nominees in major acting and directing categories, the annual gift bags are designed to delight and inspire recipients beyond the spotlight. Among the luxury experiences and lifestyle items, Gould’s book offers something different: a real-life narrative of risk, relationships, setbacks and unexpected opportunities unfolding across the worlds of business and celebrity culture.

Part Hollywood encounter and part personal journey, the memoir traces Gould’s path from his Brooklyn upbringing to building partnerships with well-known athletes and entertainers while navigating the unpredictable moments that shaped both his career and his life. Rather than a traditional business book, the story focuses on the human side of success — resilience, loyalty, reinvention and the people who make ambition meaningful.

“I never wrote this as a how-to guide,” said Gould. “I wrote it because life has a funny way of taking you places you never planned — if you keep showing up, keep believing and keep moving forward. If someone reads it and feels encouraged to take their own chance, then it did its job.”

Gould is the founder and CEO of Nutritional Products International and has worked alongside a wide range of athletes, entertainers and global consumer brands over several decades. His memoir reflects those experiences while emphasizing the personal relationships behind them, including the inspiration behind its title: love, achievement and the pursuit of complete fulfillment — what Gould calls “the Kwan.”

Gould also played an integral role in the development of Amazon’s sports nutrition category, helping grow it from the ground up into a market exceeding $100 million. Those experiences later shaped his “Evolution of Distribution” approach — an integrated system designed to give brands a turnkey path into the U.S. market, combining importation, distribution and promotion within a single platform. Many of the relationships and moments behind that journey appear throughout the memoir.

The Blonde, the Ferrari and the Kwan will be available worldwide through major booksellers.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts icon and actor Bob Wall.

Throughout his career, Gould has secured placements with major U.S. retailers including Costco, Walmart, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures. Gould is known for his hands-on, execution-driven approach to large-scale retail and for helping brands understand what it truly takes to succeed at the national level.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Following the Trump administration’s announcement of a proposed 15% global tariff framework under alternative trade authorities, international health and nutrition brands are reassessing U.S. expansion strategies with renewed focus on cost visibility and planning certainty.

Over the past year, shifting tariff proposals and evolving trade authorities created hesitation among overseas supplement and wellness manufacturers considering entry into the United States market. Unpredictable adjustments made it difficult to model landed costs, structure retail pricing, and commit to long-term distribution agreements.

According to Mitch Gould, Founder and CEO of Nutritional Products International, the shift toward a defined tariff structure — even if temporary — is already influencing sentiment among international brands.

“Over the past year, I’ve spoken with dozens of global health and nutrition companies every week,” Gould said. “Many either postponed their U.S. launch plans or canceled them altogether because they feared cost-prohibitive tariffs and ongoing uncertainty about what might happen next.”

“International brands can adapt to defined cost structures,” he continued. “What they cannot operate under is unpredictability. A clearly stated 15% framework — even if subject to future review — provides more clarity than open-ended volatility. For many companies that were on the fence, that clarity matters.”

The United States remains the world’s largest and most opportunity-rich nutrition and wellness market, spanning sports nutrition, functional foods, immune support, and beauty-from-within categories. However, successful entry requires careful navigation of regulatory compliance, import logistics, warehousing infrastructure, retail relationships, and coordinated promotional strategy.

To address those challenges, Nutritional Products International developed its proprietary Evolution of Distribution® platform — a structured, turnkey system designed to streamline international expansion into the U.S. marketplace.

The Evolution of Distribution® model integrates:

• Importation and customs coordination

• FDA compliance and regulatory guidance

• Warehousing and fulfillment management

• Retail sales strategy and account oversight

• Placement support across major U.S. retail and e-commerce channels

• Coordinated marketing and promotional execution

Rather than relying on multiple fragmented service providers, international brands can operate through a centralized framework designed to reduce operational complexity and accelerate time to market.

“When policy clarity improves, expansion discussions accelerate,” Gould added. “But structure still matters. Even with defined tariffs, brands need a disciplined pathway into the U.S. market. Infrastructure is what turns confidence into execution.”

While trade discussions continue to evolve, industry observers suggest that defined tariff parameters — even within limited timeframes — provide businesses with a clearer basis for forecasting and decision-making than fluctuating emergency measures.

For international health and nutrition companies evaluating U.S. entry, clarity — even if incremental — may prove decisive.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Success with America’s largest retailers rarely comes from a single meeting or product pitch. According to retail veteran Mitch Gould, it comes from understanding how large-scale retail actually works.

Gould notes that retailers such as Walmart, Costco, and Home Depot continue tightening requirements around pricing discipline, supply chain reliability, and regulatory compliance — resulting in brands being evaluated more rigorously than ever before.

With more than three decades of experience in national retail distribution, Gould has worked directly with Walmart on large-scale product launches across thousands of stores nationwide.

“Walmart evaluates performance continuously,” Gould said. “Once a product is approved, the real test is whether you can keep it supplied consistently. If execution breaks down, the product doesn’t last.”

Founded in 1962 by Sam Walton, Walmart has grown into the world’s largest retailer, operating more than 10,000 stores globally and generating over $600 billion in annual revenue. Its high-volume, everyday-price model depends on reliable replenishment and steady inventory flow, making operational consistency critical for brands seeking long-term placement.

Gould traces his understanding of mass retail back to early guidance from his mentor R.D. Wells, a consumer distribution leader who personally knew Sam Walton and regularly visited the company’s Bentonville headquarters.

That connection later became firsthand when Gould traveled to Bentonville to present a national launch opportunity, bringing actor Steven Seagal and his energy drink brand Lightning Bolt to Walmart headquarters as part of a rollout that expanded into thousands of stores.

Walmart isn’t looking for short-term demand spikes,” Gould explained. “They want products that perform week after week. Staying on the shelf depends on reliability.

Throughout his career, Gould has worked directly with many of the largest U.S. retail chains, including Costco, Home Depot, Lowe’s, Walgreens, and CVS. While early retail relationships were often built through in-person buyer meetings, today’s environment requires year-round engagement across operational readiness, inventory planning, and performance monitoring.

Gould continues to advise brands on how to prepare for and navigate the U.S. retail landscape by focusing on execution, discipline, and long-term sustainability rather than short-term wins.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, and Chuck Liddell.

Throughout his career, Gould has secured placements with major U.S. retailers including Costco, Walmart, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures such as Ronnie Coleman and Roberto Clemente Jr. Gould is known for his hands-on, execution-driven approach to large-scale retail and for helping brands understand what it truly takes to succeed at the national level.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Success with America’s largest retailers rarely comes from a single meeting or product pitch. According to retail veteran Mitch Gould, it comes from understanding how large-scale retail actually works.

Gould notes that retailers such as Costco, Walmart, and Home Depot continue to tighten requirements around pricing discipline, supply chain reliability, and regulatory compliance — resulting in brands being evaluated more rigorously than ever before.

With more than three decades of experience in national retail distribution, Gould has personally secured multiple seven-figure deals with Costco, one of the most selective and disciplined retailers in the United States.

“Costco evaluates everything,” Gould said. “Pricing, packaging, margins, compliance, logistics, and the ability to execute consistently at scale. If one piece is out of alignment, the opportunity doesn’t move forward.”

Founded in 1976, Costco has grown into a global retail powerhouse, operating more than 840 warehouses worldwide, serving nearly 120 million cardholders, and generating over $220 billion in annual revenue. Its focus on high-volume value packs and trusted brands makes it one of the most difficult — and rewarding — retail partners to secure.

“Costco isn’t interested in experiments,” Gould explained. “They’re looking for partners who can deliver value to their members while executing flawlessly over time. That’s where many brands underestimate what’s required.”

Throughout his career, Gould has worked directly with many of the largest U.S. retail chains, including Walmart, Home Depot, Lowe’s, Walgreens, CVS, and Rite Aid. While early retail relationships were often built through in-person buyer meetings, today’s environment requires year-round engagement across trade events, category reviews, operational readiness, and market credibility.

Gould continues to advise brands on how to prepare for and navigate the U.S. retail landscape by focusing on execution, discipline, and long-term sustainability rather than short-term wins.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across categories including dietary supplements, sports nutrition, skincare, hardware, and beverages. He has represented iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, and Chuck Liddell.

Throughout his career, Gould has secured placements with major U.S. retailers including Costco, Walmart, GNC, Amazon, CVS, Walgreens, and Home Depot, and has built national sales teams while forming strategic partnerships with athletes and public figures such as Ronnie Coleman and Roberto Clemente Jr. Gould is known for his hands-on, execution-driven approach to large-scale retail and for helping brands understand what it truly takes to succeed at the national level.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As 2025 comes to a close, Nutritional Products International (NPI), a leading global sales, marketing, and distribution company specializing in bringing international health and wellness brands into the United States, is extending a message of gratitude and optimism to its clients, retail partners, and global brand partners.

Founded by Mitch Gould, NPI has built its reputation by helping international nutritional products brands successfully navigate the complexity of the U.S. market. As global demand for U.S. expansion continues to accelerate, NPI’s proprietary Evolution of Distribution® platform has become a critical advantage for brands seeking a proven, turnkey pathway to sustainable growth.

“As we look ahead to the new year, I want to wish our clients, retail partners, and global brand partners a happy, healthy, and successful New Year,” said Mitch Gould, Founder and CEO of Nutritional Products International. “We’re incredibly grateful for the trust our partners place in us, and we’re excited about what’s ahead as our Evolution of Distribution® platform continues to evolve and expand.”

Evolution of Distribution®: A Modern, Turnkey Pathway to the U.S. Market

NPI’s Evolution of Distribution® is a fully integrated, end-to-end platform designed to remove friction, reduce risk, and accelerate growth for international health and wellness brands entering the United States. Unlike traditional distributors, NPI manages the entire go-to-market process under one coordinated system, including:

• Global logistics and freight forwarding, including newly expanded shipping capabilities that allow products to move efficiently from international manufacturers to U.S. ports and NPI’s warehouse network

• U.S.-based warehousing and fulfillment, supporting scalable national distribution and retail readiness

• Retail sales execution and buyer access, leveraging long-standing relationships across mass, specialty, and e-commerce channels

• Strategic marketing, media exposure, and brand positioning, helping brands build credibility, awareness, and demand in the U.S. market

• Regulatory and compliance guidance, assisting international brands in navigating U.S. standards and requirements

This turnkey approach enables brands to focus on innovation and product development while NPI handles the operational, commercial, and strategic complexities of U.S. market entry.

As the industry moves into a new year, Nutritional Products International remains focused on refining and expanding its Evolution of Distribution® platform to meet the growing needs of global partners. With international brands increasingly viewing the U.S. as a key growth market, NPI is positioned to support launches, expansions, and long-term success throughout 2026 and beyond.

To learn more about Nutritional Products International and its Evolution of Distribution® platform, visit www.nutritionalproductsint.com.

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As the new year begins, Nutritional Products International (NPI), a leading global sales, marketing, and distribution company specializing in bringing international health and wellness brands into the United States, is celebrating continued momentum and preparing for what is expected to be its largest year of growth to date.

Founded and led by Mitch Gould, NPI has become a trusted U.S. market-entry partner for global brands seeking successful expansion into the highly competitive nutritional products and wellness sector. Through its proprietary Evolution of Distribution® platform, NPI delivers a true end-to-end, turnkey solution designed to remove friction, reduce risk, and accelerate U.S. retail growth.

As we enter the new year, I want to wish our clients, retail partners, and global brand partners a healthy, happy, and successful year ahead,” said Mitch Gould, Founder and CEO of Nutritional Products International. “We’re looking forward to our biggest year yet as more international brands continue expanding into the United States with innovative nutritional products, supported by our experienced team and continually evolving distribution platform.

Evolution of Distribution® — A Turnkey U.S. Market Entry Platform

NPI’s Evolution of Distribution® platform provides global brands with a comprehensive, integrated pathway into the U.S. market, including:

• Global logistics and freight forwarding — including newly expanded shipping capabilities that enable products to move seamlessly from international manufacturers directly to U.S. ports and NPI’s warehouse network

• U.S.-based warehousing and fulfillment to support scalable national distribution

• Retail sales execution and buyer relationships across major mass, specialty, and e-commerce channels

• Strategic marketing, media exposure, and brand positioning to build awareness and demand

• Regulatory and compliance guidance to help brands navigate U.S. market requirements efficiently

This turnkey approach allows international health and wellness brands to focus on innovation and growth while NPI manages the complexities of U.S. market entry and expansion.

As global interest in the U.S. nutritional products sector continues to rise, NPI remains focused on helping brands successfully launch, scale, and sustain long-term growth in the American marketplace.

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

In the competitive and highly regulated world of U.S. health and wellness retail, few executives have built the credibility, relationships, and results-driven reputation of Mitch Gould. Known throughout the industry as the “Rock Star of Retail,” Gould has become the trusted launch partner for celebrity-backed, athlete-led, and international health and wellness brands entering the United States.

From action icon Steven Seagal to wrestling legend Hulk Hogan, along with professional athletes and global wellness entrepreneurs, one common decision connects their success stories: they partnered with Mitch Gould and Nutritional Products International (NPI) to introduce and scale their brands in the U.S. market.

Health and Wellness Is Where Experience Matters Most

Health, nutrition, and wellness brands face unique challenges—regulatory complexity, retailer scrutiny, crowded categories, and the need for immediate consumer trust. Gould’s career has been built specifically on navigating those challenges and turning high-profile names and innovative wellness products into viable retail businesses.

Through NPI, Gould has helped launch and scale brands across:

• Nutritional supplements and functional nutrition

• Sports nutrition and performance products

• Natural health and wellness formulations

• Beauty-from-within and lifestyle wellness brands

• International health brands entering the U.S. market

Mitch understands health and wellness retail at a level most people never reach,” said one industry insider. “He knows what buyers will say yes to—and what consumers will actually buy.

Why Health and Wellness Brands Choose NPI

Unlike traditional distributors or one-dimensional brokers, NPI operates as a fully integrated market entry and growth platform purpose-built for health and wellness brands.

This approach has been formalized and expanded through NPI’s proprietary Evolution of Distribution® platform—developed from decades of real-world retail execution.

The Newly Expanded Evolution of Distribution® Platform

NPI recently announced major enhancements to its Evolution of Distribution® platform, transforming it into a true end-to-end U.S. market entry solution for health and wellness brands.

The expanded platform includes:

• Global logistics and freight forwarding, moving products from international origins directly to the Port of Miami

• Expanded U.S. warehousing and inventory management, supporting national retail distribution

• Retail sales and buyer engagement, leveraging long-standing relationships in health, wellness, grocery, and specialty retail

• Marketing, PR, and brand storytelling, designed to build trust and demand in crowded wellness categories

• Ongoing account management and sell-through support, focused on long-term shelf performance

Health and wellness brands can’t afford fragmented execution,” said Mitch Gould, Founder and CEO of Nutritional Products International. “Evolution of Distribution® was built to give brands one accountable partner—from manufacturing to retail shelf and beyond.

A Trusted Launch Partner for the World’s Most Competitive Wellness Market

Today, NPI continues to serve as the behind-the-scenes launch engine for celebrity-backed wellness brands, athlete-driven nutrition products, and international health companies seeking success in the United States.

In an industry filled with promises, Mitch Gould has built his reputation on results—and on helping health and wellness brands achieve sustainable retail growth in the world’s most competitive consumer market.

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Nutritional Products International (NPI), a leading global sales, marketing, and distribution company specializing in bringing international health and wellness brands into the U.S. marketplace, today announced a significant expansion of its proprietary Evolution of Distribution® platform—further solidifying its position as a true one-stop, turnkey solution for brands entering and scaling in the United States.

As part of this expansion, NPI has enhanced its global logistics and freight-forwarding capabilities, enabling brands to seamlessly move products from virtually any origin worldwide directly to the Port of Miami and onward to NPI’s U.S. warehouse network—all under a single, integrated program managed by NPI. This expansion allows NPI to manage the entire market-entry process for international brands, from overseas pickup and international transport to U.S. port handling, customs coordination, warehousing, sales, marketing, retail placement, and e-commerce execution.

Our Evolution of Distribution® was always about removing friction for brands entering the U.S. market,” said Mitch Gould, founder and CEO of Nutritional Products International. “Now, we’ve gone even further—eliminating logistical complexity at the global level and offering a true cradle-to-commerce solution. Brands can now focus on innovation and growth while we handle everything else.

From Global Origin to U.S. Retail—One Unified System

The expanded platform supports multiple transportation modes, including ocean, air, rail, and intermodal freight, with full visibility throughout transit. NPI can now coordinate international shipments from virtually anywhere in the world to the United States, streamline port arrival in Miami, and move products directly into NPI-managed warehouse facilities.

The enhanced system also supports specialized handling requirements, including fragile goods, regulated products, and complex shipping needs—ensuring that international brands enter the U.S. market efficiently, compliantly, and without costly delays.

Expanded Warehouse Capacity to Support Growth

To accommodate the growing influx of domestic and international brands choosing NPI as their U.S. market partner, the company has added additional warehouse capacity—further strengthening its ability to scale with clients as demand accelerates.

This expansion positions NPI to support increased volume across Amazon, direct-to-consumer, specialty retail, mass market, and club channels as the company prepares for a robust 2026.

The Evolution of Distribution® Advantage

NPI’s Evolution of Distribution® platform is designed to solve the most common—and costly—challenges faced by international brands entering the U.S., including fragmented logistics, disconnected vendors, regulatory confusion, and lack of domestic market expertise.

Key benefits of NPI’s Evolution of Distribution® platform include:

• End-to-end global market entry management, from international logistics and port arrival to U.S. warehousing and fulfillment

• Centralized execution under one partner, eliminating fragmented vendors and operational handoffs

• U.S. sales representation and retail introductions, including Amazon, DTC, specialty retail, mass market, and club channels

• Integrated marketing and e-commerce strategy, aligned with U.S. consumer demand and retailer requirements

• Operational scalability, supported by expanded warehouse capacity and infrastructure as brands grow

By integrating global logistics, warehousing, U.S. sales representation, retail introductions, marketing strategy, and e-commerce execution under one roof, NPI delivers a streamlined path to market that dramatically reduces risk and accelerates success.

We’re not just expanding services—we’re expanding certainty for brands,” Gould added. “When a company partners with NPI, they’re not hiring a vendor. They’re gaining an experienced U.S. market operator who takes full accountability for outcomes.

Positioned for a Strong 2026

With expanded infrastructure, enhanced global logistics capabilities, and growing warehouse capacity, NPI is entering 2026 stronger than ever—prepared to meet rising demand from international brands seeking a trusted, turnkey partner for U.S. expansion.

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding health and wellness product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and scale products, ensuring a smooth path from concept to shelf.

About InHealth Media (IHM)

InHealth Media is a full-service marketing and communications agency that helps brands amplify their presence through public relations, advertising, digital marketing, and national TV tagging campaigns. With decades of combined experience, IHM has worked with top athletes, celebrities, and consumer brands to drive awareness and retail success.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Global health and wellness brands looking to enter the U.S. market in 2026 are increasingly turning to marketing veteran Mitch Gould, founder of Nutritional Products International (NPI) and InHealth Media (IHM). With more than three decades of experience, deep relationships across big-box and e-commerce retail, and a uniquely engineered market-entry roadmap, Gould’s team is defining how international brands successfully land, launch, and scale in the United States.

Often described as one of the most connected operators in the wellness, sports nutrition, and consumer health sectors, Gould built NPI around one powerful belief: global brands need a turnkey partner, not a maze of disconnected agencies and vendors. That philosophy led to the development of his hallmark system, The Evolution of Distribution, which unifies importation, sales, marketing, logistics, regulatory compliance, and activation into a single synchronized engine.

“2026 will reward speed, precision, and omnichannel readiness,” Gould said. “Brands coming into the U.S. cannot afford slow starts or fragmented execution. NPI was built to remove those obstacles. We handle everything—from FDA review, to warehousing and retail buyer outreach, to influencer campaigns and national broadcast segments.”

A Legacy of Proven Leadership

The Gould family’s century-long retail heritage continues through its fourth generation, carrying forward a reputation for solving the toughest market-entry challenges. Under Mitch’s leadership, NPI and IHM have launched and scaled hundreds of global brands across:

• Amazon, Walmart.com & major e-commerce platforms

• Walmart, CVS, Walgreens & 7-Eleven

• National grocery, pharmacy, and specialty retailers

• Sports nutrition and wellness channels

Gould began his retail career at age 23, rising quickly as an industry rainmaker. Over the years he built successful campaigns for global manufacturers, celebrity brands, and category-defining consumer product companies. His network includes major national retailers, iconic sports nutrition brands, and leading international manufacturers seeking U.S. expansion.

Why Global Brands Choose NPI in 2026

As international manufacturers face intense competition for U.S. shelf space, NPI offers something rare: certainty and a fully integrated launch system.

NPI’s Evolution of Distribution delivers:

• A frictionless “all-under-one-roof” U.S. launch platform: Importation, warehousing, compliance, retail sales, brokers, and marketing—managed by one expert team.

• Direct access to key retail decision-makers: Gould’s long-standing relationships open doors that most brands spend years trying to reach.

• InHealth Media’s marketing muscle: Digital campaigns, influencer programs, TV segments, and media outreach that accelerate brand awareness.

• Faster time-to-market at dramatically lower cost-of-entry: Brands avoid expensive missteps and the common pitfalls of navigating the U.S. market alone.

“International brands often underestimate how difficult and expensive the U.S. market can be,” Gould said. “Our job is to eliminate those barriers. We’ve refined this system for decades. That’s why so many global companies trust us with their U.S. expansion.”

Built for a Transformative 2026

With continued growth expected in wellness, nutraceuticals, sports nutrition, beauty, and functional foods, NPI is expanding its roster to prepare the next class of global entrants.

“2026 will be a defining year,” Gould added. “Brands that move decisively and strategically will win shelf space, search visibility, and consumer loyalty. We’re here to lead them every step of the way.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.

About InHealth Media (IHM)

InHealth Media is a full-service marketing and communications agency that helps brands amplify their presence through public relations, advertising, digital marketing, and national TV tagging campaigns. With decades of combined experience, IHM has worked with top athletes, celebrities, and consumer brands to drive awareness and retail success.  

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Nutritional Products International (NPI), the U.S. brand management and retail distribution firm known for guiding domestic and international companies into America’s largest retail channels, today announced an important expansion of its fourth-generation leadership.

Founder and CEO Mitch Gould, who has spent more than 40 years shaping the U.S. retail and consumer-goods landscape, emphasized that the company’s legacy remains anchored in family principles, operational excellence, and long-term relationships.

Scott Gould Receives Promotion and Expanded Responsibilities

NPI announced that Scott Gould, representing the fourth generation of the Gould family’s retail lineage, has been promoted to Vice President of Operations and Business Development. In this expanded role, Scott will continue overseeing key operational initiatives, technology integration, and enhancements to NPI’s “Evolution of Distribution” platform.

“Scott’s promotion reflects the dedication he has shown across every area of our operations,” said Mitch Gould. He is strengthening the foundation we’ve built, bringing forward new ideas, and helping modernize the tools and capabilities our clients rely on — while I continue to lead the company and guide our long-standing buyer relationships.”

Scott’s hands-on experience — from warehouse operations and logistics to supply chain optimization and retail-facing technology — has been instrumental in NPI’s recent growth. His efforts have contributed to improved operational efficiency, enhanced analytics, and a more seamless experience for brands entering the U.S. market.

“I’m proud to contribute to a company built on four generations of hard work,” Scott said. My goal is to support my father’s vision, strengthen our operational capabilities, and help extend NPI’s leadership in the industry.”

A Century-Long Family Legacy Still Guided by Mitch Gould

The Gould family’s retail journey began in the early 1900s, when Mitch’s grandfather built a manufacturing and consumer-goods business in Brooklyn, New York. Mitch’s father expanded the family footprint into early distribution and retail development.

Mitch entered the retail industry at 23 years old, quickly establishing a reputation for building relationships with buyers and identifying trends ahead of the market. His career spans major national retailers and iconic consumer brands, including Igloo, Rubbermaid, Sunbeam, Miracle-Gro, and celebrity product lines for Steven Seagal, Hulk Hogan, Ronnie Coleman, Chuck Liddell, and Wayne Gretzky.

In 2007, Mitch founded NPI and established the Evolution of Distribution platform — a turnkey system that streamlines FDA compliance, logistics, sales, marketing, and retail placement for U.S. market entry.

Today, Mitch remains fully at the helm of the company, guiding strategy, overseeing client success, and personally transferring decades of industry knowledge to emerging leaders within NPI.

Fourth-Generation Influence Drives Modernization — Without Disrupting Tradition

While Mitch continues to lead the organization, the fourth generation is contributing a fresh infusion of innovation across key areas:

• Modern Technology & Analytics: Scott has overseen upgrades to NPI’s real-time analytics tools, enabling faster insights into category trends, inventory flow, and channel performance — critical advantages for brands entering competitive U.S. retail segments.
• Enhanced Operational Efficiency: Process improvements implemented under Scott’s guidance have strengthened NPI’s speed-to-market capabilities while maintaining the personalized service the company is known for.
• Digital Discovery & Consumer Pull-Through: Recognizing how much product discovery now occurs through TikTok, Instagram, YouTube, and influencer content, NPI has expanded its digital, creator-driven strategies to help brands generate consumer demand that supports retail sell-through.
• Global Brand Development: Building on Mitch’s extensive international relationships, NPI is expanding its outreach to innovative brands across Europe, Asia, and Latin America seeking entry to the U.S. marketplace.

A Deliberate, Long-Term Approach to Leadership Continuity

The company stressed that this transition is not a handoff, but an expansion — one that strengthens NPI’s long-term capacity while keeping Mitch’s decades of leadership, buyer relationships, and retail expertise at the center.

“This is about building depth, not shifting responsibility,” Mitch emphasized. “Our clients benefit from the experience of three generations before us — and now from the energy and capabilities of the fourth. I continue to lead the company every day while mentoring the next generation to ensure that NPI’s values, methods, and relationships carry forward the right way.”

This approach ensures:

• No disruption to client relationships

• Continued direct involvement from Mitch in major retail negotiations

• Expansion of resources, not replacement of leadership

• Long-term stability for brands entering the U.S. market

What Clients Can Expect Going Forward

Brands partnering with NPI will continue to receive:

• Mitch’s direct leadership and buyer oversight

• Enhanced operational tools and analytics

• Broader capacity for product launches

• A modernized, tech-supported version of the Evolution of Distribution

• A fourth-generation perspective that strengthens — not replaces — NPI’s proven formula

“We’re combining 100 years of family retail experience with modern, data-driven execution,” Scott said. That balance is what makes NPI unique.”

Looking Ahead

NPI is experiencing record momentum, with more brand launches, strengthened international partnerships, and greater demand for its turnkey distribution platform than at any point in its history.

“Retail will continue to evolve — it always has,” Mitch said. But our foundation is strong, our values are intact, and our next generation is contributing in ways that reinforce our position. That’s how a family legacy continues.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Nutritional Products International (NPI), a leading U.S. brand management, marketing, and retail distribution firm, announced new initiatives supporting international companies seeking to enter the American marketplace.

Founded by retail industry veteran Mitch Gould, NPI’s proprietary Evolution of Distribution platform has become the go-to solution for brands worldwide seeking a cost-efficient, reliable, and accelerated entry into the United States.

“Throughout my career in retail, I’ve seen how many brands struggle when trying to launch in the U.S.,” said Mitch Gould, Founder and CEO of Nutritional Products International. “They overspend, they face unexpected hurdles, and they often don’t realize how different the American retail landscape is. That’s why I created the Evolution of Distribution — a turnkey system that streamlines every phase of a product launch under one roof at NPI.”

A Turnkey System That Simplifies U.S. Market Entry

Gould’s Evolution of Distribution has transformed how international brands approach U.S. expansion. The model integrates all the essential components of a successful launch, including:

• Regulatory review and FDA label compliance

• U.S. importation, customs clearance, and warehousing

• Supply chain logistics and last-mile delivery

• Retail sales management and buyer outreach

• Marketing, media support, and product rollout

• E-commerce strategy and marketplace positioning

Instead of managing multiple agencies, consultants, and service providers, brands partner with NPI as a single-source solution — reducing cost, complexity, and time to market.

“Our team handles every step,” Gould said. “We have longstanding relationships with retail buyers across the country and decades of experience bringing new products to the American consumer.”

The Ideal Partner for International Brands

Headquartered in Boca Raton, Florida, NPI has helped hundreds of brands — from dietary supplements and functional beverages to sports nutrition and skin care — establish their presence in the U.S. marketplace.

NPI’s infrastructure ensures that international brands can seamlessly navigate U.S. regulatory requirements, product registration, customs clearance, warehousing, and final delivery to retailers and e-commerce platforms.

A Track Record Built on Experience and Industry Influence

In addition to building one of America’s most effective distribution platforms, Mitch Gould is known throughout the industry as a global marketing expert who has represented some of the biggest names in sports and entertainment, including Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell, and Wayne Gretzky.

“Entering the U.S. is a once-in-a-lifetime opportunity for many brands,” Gould said. “My goal is to make sure they get it right — the first time.”

About Nutritional Products International (NPI)

Nutritional Products International (NPI), founded by retail distribution expert Mitch Gould, specializes in launching and expanding product sales in the U.S. Gould has represented top brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky. NPI works with manufacturers and retailers to import, promote, and expand products, ensuring a smooth path from concept to shelf.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.