The City of Boerne invites visitors to experience authentic German and European heritage this summer through a series of cultural events and attractions that bring the Texas Hill Country town's historic roots to life. Highlights include the third annual Das Festival of Kendall on Father's Day weekend, traditional Abendkonzerte evening concerts, a historic home tour at the Kuhlmann-King Historical Complex and genealogy research opportunities at The Family History Place.

"Boerne's German and European heritage is woven into so much of what makes our community unique, and Das Festival of Kendall is a lively way to experience that history firsthand," said Tori Bellos, Visit Boerne Marketing Specialist. "From traditional music and cultural celebrations to the Abendkonzerte series and visits to the Kuhlmann-King Historical Complex and Family History Place, summer in Boerne offers visitors a chance to connect with the stories, traditions, and people who helped shape our town."

Das Festival of Kendall Returns for Father's Day Weekend

The free three-day Das Festival of Kendall transforms downtown Boerne's Main Plaza into a celebration of German culture on Father's Day weekend June 19-21, 2026. The festival features live music, traditional food, local craft vendors, beer from four Hill Country breweries, and family-friendly competitions including the officially sanctioned Beer Stein Holding Competition. The festival is on Boerne’s Hill Country Mile, where locally owned shops, restaurants, galleries and historic storefronts make it easy to turn a festival visit into a full day or full weekend of exploring.

Das Festival Schedule Highlights:

Friday, June 19

• 5 pm - Festival opens
• 6 pm - Das Pageant
• Live music through midnight

Saturday, June 20

• 10 am - Main Street Parade
• 11 am - Festival opens
• Hourly competitions: Egg Toss, Wheelbarrow Races, Dachshund Races, Sack Races, Watermelon Eating Contest
• Beer Stein Holding Competitions throughout the day

Sunday, June 21 - Father's Day

• 11 am - Festival opens
• Full schedule of traditional games and competitions
• Live music and family entertainment

Featured breweries include Tusculum Brewing Company, Free Roam Brewing Company, 28 Songs Brewhouse + Kitchen, and Cibolo Creek Brewing Co. Winners of the Beer Stein Holding Competition advance to the state championship in New Braunfels.

Registration is now open for the Main Street Parade, Dachshund Races and Das Pageant at DasFestival.org.

Das Festival of Kendall is a nonprofit event that gives back to other nonprofits throughout Kendall County, making every visit a contribution to the community.

Free Summer Abendkonzerte Evening Concerts

The Boerne Village Band, recognized as the oldest continuously playing German band in the world outside of Germany, performs free Abendkonzerte evening concerts on Main Plaza throughout the summer. Established in 1860 by Dr. Karl Dienger, the band continues to preserve Boerne's German musical traditions. Upcoming Abendkonzert Concert Dates:

• June 16
• June 30
• July 28

Concerts start at 7:30 pm going until 9 pm at Main Plaza, 100 N. Main Street. Visitors are encouraged to bring lawn chairs or blankets and join in traditional dances including the Herr Schmidt, Kid's March and Chicken Dance. The concerts are family-friendly, and guests may bring picnic baskets or purchase food from local vendors.

Historic Home Tours at Kuhlmann-King Historical Complex

History enthusiasts can explore Boerne's European settler heritage through guided tours of the Kuhlmann-King Historical Complex, a historic home dating back to the 1880s. Tours are offered on the 2nd and 4th Saturdays of each month, providing visitors an authentic look at the traditional family life that shaped early Boerne. Tours showcase the historic kitchen, original architecture, and feature interpretive historical markers that tell the story of the German families who settled in the Texas Hill Country. To join a tour, check out the Kuhlmann-King Historical Complex Tour Dates posted on the VisitBoerne.org Events Calendar. 

Explore Geneology at The Family History Place

Visitors interested in exploring their own  heritage can visit The Family History Place, a public library, bookstore and historical research center operated by the Genealogical Society of Kendall County. Through a partnership with FamilySearch and the LDS church, the center offers free access to premium genealogical databases including Ancestry.com, Fold3, My Heritage, Find My Past, Newspaper Archives and more.

The center features a collection of books available for purchase focusing on local, regional, and state history. Appointments can be arranged by calling ahead or emailing Email Contact. More information is available at www.gskctx.org.

Plan an Overnight Stay to Experience Boerne Culture & Hill Country Hospitality

Boerne's summer events make the perfect reason to plan an overnight getaway in the Texas Hill Country. Visitors can easily combine festival activities with dining, shopping, outdoor recreation at Boerne City Lake, cave tours and Hill Country hiking. Two excellent hotel options provide comfortable bases within walking distance of the Hill Country Mile and a perfect jumping off point to explore everything Boerne has to offer:

• The Bevy Hotel (thebevyhotel.com) is a full-service boutique hotel blending contemporary accommodations with Hill Country-inspired design. 
• The Kendall (thekendalltx.com) is a historic boutique inn in downtown Boerne, originally built in 1859 and thoughtfully updated to offer modern comfort alongside Hill Country charm. 

For more information about Boerne's summer cultural celebrations, events, various lodging options and visitor resources, go to VisitBoerne.org. Subscribe to the Boerne Visitors Center News Flash for travel inspiration and event announcements.

About Boerne, Texas
Boerne is a historic and welcoming city nestled in the heart of the Texas Hill Country, just 30 miles northwest of San Antonio. Founded by European settlers, Boerne retains its charming historic downtown, known as the Hill Country Mile, which features limestone buildings, unique shops, art galleries and local restaurants. Known for its clear waterways, scenic landscapes and vibrant community events, Boerne offers a blend of small-town hospitality and outdoor adventure, making it a beloved destination for residents and visitors alike. The city is celebrated for its rich heritage, natural beauty, and strong sense of community, all while serving as a gateway to the natural wonders and cultural experiences of the Texas Hill Country.

Media Contact:
Tori Bellos
Visit Boerne Marketing Specialist
(830) 249-7277

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Boerne proudly celebrates American Craft Beer Week, May 11-17, highlighting its vibrant local breweries and culminating with the beloved 5th Annual Bock Walk, on May 16-17.

Boerne is home to six independent craft breweries, each contributing to the city’s growing reputation as a destination for quality, creativity, and community. Participating breweries include 28 Songs Brewhouse + Kitchen,  Hamby’s, Tusculum Brewing Co., Cibolo Creek Brewing Co., Free Roam Brewing Co., and The Dodging Duck Brewhaus. 

During the Bock Walk, each brewery will craft and serve its own signature Maibock-a traditional German-style lager known for its smooth malt character and springtime appeal. Beer enthusiasts are invited to explore each location, savor unique Maibock interpretations, and experience the collaborative spirit defining Boerne’s craft beer culture.

Tori Bellos with Visit Boerne said Boerne’s breweries are more than places to enjoy craft beer-they’re a vital part of the community and visitor experience. ‘Each brewery brings its own personality and passion to Boerne,’ Bellos said. ‘Together, they create a welcoming destination that both visitors and locals are proud to be part of.’

Attendees can commemorate the event with a limited-edition Boerne craft brewery t-shirt, available for pre-order online. The exclusive design features all six breweries and offers fans a chance to “rep” Boerne’s craft beer community well during American Craft Beer Week and beyond.

A portion of proceeds from every shirt sold will benefit Paidion Shield, a veteran-run nonprofit organization dedicated to protecting children through safety training and preparedness programs. This partnership showcases the breweries’ dedication to craftsmanship and their meaningful impact on the community.

Boerne is the perfect destination for a long weekend, and the Bock Walk will lead you through the heart of the Hill Country Mile, a vibrant downtown area filled with shops, restaurants, and galleries to explore. Visit Boerne offers ready-made itineraries and accommodation suggestions, simplifying your planning.

About Boerne, Texas:
Boerne is a historic and welcoming city nestled in the heart of the Texas Hill Country, just 30 miles northwest of San Antonio. Founded by European settlers, Boerne retains its charming historic downtown, known as the Hill Country Mile, which features limestone buildings, unique shops, art galleries and local restaurants. Known for its clear waterways, scenic landscapes and vibrant community events, Boerne offers a blend of small-town hospitality and outdoor adventure, making it a beloved destination for residents and visitors alike. The city is celebrated for its rich heritage, natural beauty, and strong sense of community, all while serving as a gateway to the natural wonders and cultural experiences of the Texas Hill Country.

Media Contact:
Tori Bellos
Visit Boerne Marketing Specialist
(830) 249-7277
Email: Email Contact
VisitBoerne.org

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As Mother's Day approaches, the Boerne community is excited to announce a variety of thoughtful ways to honor the special women in your life, all set against the picturesque backdrop of the Texas Hill Country. Drawing from their latest Mother's Day Blog post, Visit Boerne outlines curated experiences that blend relaxation, creativity and local charm, making Boerne a premier destination for family celebrations.

The blog emphasizes Boerne's unique offerings, starting with personalized gifts from local boutiques along the Hill Country Mile, where visitors can explore jewelry, art galleries and specialty shops.  For those seeking immersive activities, options include art classes, wine tastings, and outdoor events like the Mother's Day Wine Glass Painting at Free Roam Brewing Company or the Music in the Cave at Cave Without a Name.

Plan a special outing around First Saturday on Main on May 2, when shops stay open late and the Hill Country Mile fills with live music, special offers, and community energy. Or spend Mother’s Day weekend browsing Boerne Market Days, for fresh locally produced foods, produce and a variety of hand-crafted gifts offered by local artisans on display at the Main Plaza.

"Mother’s Day is a beautiful time to slow down and celebrate the women who mean so much to us. Boerne offers so many thoughtful ways to make Mom feel special, from brunch and shopping to shared experiences that turn into lasting memories," said Tori Bellos, Visit Boerne

Key highlights from the blog include:

• Brunch and Pampering: Featured events like Mother's Day Brunch at The Bevy Hotel and Richter Boerne, plus spa gift certificates from any of Boerne's highty recommended spa locations for a relaxing treat.
• Creative Outings: Hands-on workshops such as Artful Indulgence: A Symphony of Roses and Spill the Tea: Paint with Mom, perfect for bonding and creating keepsakes.
• Outdoor Adventures: Cibolo Nature Center has a full lineup of programs to explore on their calendar including fun workshops, adult night hikes and family night hikes, the Moondance Outdoor Concert along with many more activities ideal for nature-loving moms.
• Festive Shopping: Special promotions during Boerne Market Days and First Saturday on Main, blending retail therapy with community vibes.
• Wine tasting and Cocktail workshop: For wine-loving moms, the Spring Elevated Wine Tasting at Lost Oak Cellars is a refined option featuring four curated wine and food pairings designed around seasonal flavors. And if Mom would enjoy learning something new together, Assemble Cocktail Workshop offers hands-on craft cocktail and mocktail classes inside Camp Bar and Feed
• Game Nights: If Mom loves a good game night, there are plenty of Mahjong, Music Singo Bingo, and Trivia events on the calendar right now

Boerne's events are designed to cater to diverse preferences, whether it's a cozy brunch, a creative class, or an evening under the stars. For more ideas, including a full Calendar of Events, check out the Visit Boerne Website.

Mom Influencer Approved: Boerne's small-town, hill country charm has received high marks after a vist from local Texas content creator @texasmamamusts. Check out some of her recent posts hightlighting her favorite moments in Boerne. 

Plan the Perfect Mom Getaway with a Girls's Weekend in Boerne: Since Boerne has so much to offer,  a visit can easily be made into an entire weekend trip. The Visit Boerne team has released their carefully currated Girls Weekend Itinerary, highlighting the best places to, stay, shop, eat and be entertained all weekend long. 

Discover More:
For additional details and to plan your Mother's Day visit, explore Visit Boerne's resources at VisitBoerne.org.

About Boerne, Texas:
Boerne is a historic and welcoming city nestled in the heart of the Texas Hill Country, just 30 miles northwest of San Antonio. Founded by European settlers, Boerne retains its charming historic downtown, known as the Hill Country Mile, which features limestone buildings, unique shops, art galleries and local restaurants. Known for its clear waterways, scenic landscapes and vibrant community events, Boerne offers a blend of small-town hospitality and outdoor adventure, making it a beloved destination for residents and visitors alike. The city is celebrated for its rich heritage, natural beauty, and strong sense of community, all while serving as a gateway to the natural wonders and cultural experiences of the Texas Hill Country.

Media Contact:
Tori Bellos
Visit Boerne Marketing Specialist
(830) 249-7277
Email Contact
Website: VisitBoerne.org

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

The City of Boerne is proud to showcase its vibrant automotive heritage with a full calendar of events celebrating classic cars, European motors, and community spirit throughout 2026. From vintage tractor shows to scenic Hill Country cruises, Boerne’s car culture blends tradition, passion, and Texas pride.

2026 Event Highlights

• March 7: Power of the Past – A vintage car, engine, and tractor show celebrating 40 years of The AgriCultural Museum & Arts Center. Features live music, reenactors, food vendors, and awards for Top 30 Vehicles, Best in Show Car & Truck.
• March 28: Italian Motor Gathering – The seventh annual exhibition of Italian motors at Main Plaza, open to all Italian marques. Free for spectators.
• April 18: Texas Corvette Association Open Car Show – 33rd annual show on Main Street with nearly 500 Corvettes and classic vehicles, live music, food trucks, and a silent auction. Proceeds benefit SJRC Texas.
• Black Rifle Block Parties – Community events hosted by Black Rifle Coffee Company on April 18, July 4 and September 26, featuring live music, food and a car show.
• October 1: Hill Country Mile Rod Run – Hosted by Cibolo Creek Motor Club on October 2-4, open to all American cars, trucks and motorcycles from 1985 and older.
• October 24: South Texas All British Car Day – Showcasing British-made automobiles at Main Plaza.
• October 31: German Motor Gathering – The premier exhibition of German motoring in the Texas Hill Country, open to all German marques on two or four wheels. Free for spectators.

A Community-Driven Automotive Scene
Celebrating classic cars and European motors, Boerne’s car culture blends automotive appreciation with local tradition. Events like the Power of the Past, Texas Corvette Association's Open Car Show, Hill Country Mile Rod Run and the European motor shows, showcase the community's enthusiasm for rare and classic vehicles. These events also support local nonprofits, museums and family-owned small businesses along the Hill Country Mile.

“Our events are more than just car shows, they’re celebrations of community, history and Texas pride,” said Tori Bellos, Marketing Specialist at Visit Boerne. “Whether you’re a collector, a spectator, or just love being around cars, there’s something for everyone.”

Event Details & Registration
Vehicle registration, schedules, and parking maps are available online. Many events are free for spectators and include live music, food vendors, and family-friendly activities. Proceeds from several shows benefit local charities including SJRC Texas.

Explore the Full Calendar
View all upcoming Boerne, Texas events, dates, and locations at:
Boerne Calendar of Events in 2026

"Boerne’s car culture is about passion, preservation and pride," Bellos added. "From vintage American automobiles to exotic international motors, it’s a celebration of automotive history and Texas heritage.”

About Boerne, Texas:
Boerne is a historic and welcoming city nestled in the heart of the Texas Hill Country, just 30 miles northwest of San Antonio. Founded by Europena settlers, Boerne retains its charming historic downtown, known as the Hill Country Mile, which features limestone buildings, unique shops, art galleries, and local restaurants. Known for its clear waterways, scenic landscapes and vibrant community events, Boerne offers a blend of small-town hospitality and outdoor adventure, making it a beloved destination for residents and visitors alike. The city is celebrated for its rich heritage, natural beauty, and strong sense of community, all while serving as a gateway to the natural wonders and cultural experiences of the Texas Hill Country.

Media Contact:
Tori Bellos
Visit Boerne Marketing Specialist
Email Contact
(210) 382-2522
VisitBoerne.org

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

The AgriCultural Museum & Arts Center in Boerne, Texas will mark its 40th anniversary with the Power of the Past Festival on Saturday, March 7, 2026. This free, family-friendly event features vintage vehicles, antique tractors, live music, heritage cooking demonstrations and living-history exhibits across the museum’s open-air grounds.

“The AgriCultural blends history, creativity and community, preserving Hill Country traditions while welcoming music, art, food and family memories,” said Tori Bellos, Marketing Specialist at Visit Boerne

Featured Attractions
The festival will showcase historic engines, vintage cars, trucks and antique tractors. Re-enactors from the Frontier History Company Foundation will demonstrate turn-of-the-century pioneer life, while a blacksmith works all day in the blacksmith shop. Visitors can also tour the Big Red Barn to see collections of historic farming equipment, tools, and an extensive display of vintage farm toys.

Event Details
Date: March 7, 2026
Time: 10:00 a.m.–4:00 p.m. (Gates open at 8:00 a.m.)
Location: The AgriCultural Museum & Arts Center, 102 City Park Road, Boerne, TX 78006
Admission: Free; donations welcome.

Event Highlights:

• Vintage Car & Truck Show: Open to vehicles 40+ years old. On-site registration ($40) includes an event T-shirt.
• Antique Tractor & Engine Display: Tractors, engines, and agricultural equipment receive free registration in honor of the museum’s 40th anniversary.
• Live Music: Flashbacks Band performs from 10:00 a.m.–2:00 p.m.
• Bluegrass Jam: Bluegrass music in the Pioneer House from 1:00 p.m.–3:00 p.m.
• Awards Ceremony: Trophies for Top 30 Vehicles, Best of Show Car & Truck, and categories for tractors, engines, and antique equipment.
• Living-History Demonstrations: Heritage cooking, blacksmithing, woodworking, and more.

Food & Craft Vendors
Enjoy a variety of food trucks including Johnny Naan’s Pizza and Stoltze’s BBQ, and craft beer by Cibolo Creek Brewing Co. Personalized drawings by Texas’ official character artist, Jerry Cardona, will be available, along with 40th-anniversary t-shirts.

About The AgriCultural Museum & Arts Center
Formerly the Agricultural Heritage Museum, The AgriCultural (102 City Park Road, Boerne, TX 78006) is a living-history campus featuring a blacksmith shop, woodworking shop, Pioneer House, wagon house, main museum building and extensive outdoor exhibits of antique farm machinery and implements. Visitors may take self-guided tours. Regular programs include twice-monthly Bluegrass Jams (2nd & 4th Saturdays), semi-weekly art workshops with the Hill Country Council for the Arts, antique tractor pulls, an annual pumpkin patch and more. The site is a popular rustic event venue, perfect for intimate meetings (10–50 people) in the Pioneer House, weddings and barn events up to 200 guests. Hayrides by vintage tractor are available for an additional fee. For more information on the upcoming events, check out the Visitor Blog at VisitBoerne.org.

About Boerne, Texas:
Boerne is a historic and welcoming city nestled in the heart of the Texas Hill Country, just 30 miles northwest of San Antonio. Founded by European settlers, Boerne retains its charming historic downtown, known as the Hill Country Mile, which features limestone buildings, unique shops, art galleries and local restaurants. Known for its clear waterways, scenic landscapes and vibrant community events, Boerne offers a blend of small-town hospitality and outdoor adventure, making it a beloved destination for residents and visitors alike. The city is celebrated for its rich heritage, natural beauty, and strong sense of community, all while serving as a gateway to the natural wonders and cultural experiences of the Texas Hill Country.

Media Contact:

Tori Bellos
Visit Boerne Marketing Specialist
(210) 382-2522
Email Contact
VisitBoerne.org

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

The charming hill country town of Boerne, Texas has something for everyone this year as they will be hosting an array of cheerful holiday events coming up. Each year, Boerne goes all out to bring together the community and visitors alike to celebrate the most wonderful time of the year. Thanksgiving weekend kicked off the fun when Boerne's Hill Country Mile is transformed into a winter wonderland for Dickens on Main. The holiday spirit continues each following weekend leading up to Christmas and New Years Eve.

Weihnacht's Weekend - Dec. 5-7

The spirit of the season thrives with the Weihnacht's Weekend on the first weekend in December. Friday night head downtown to the Wassail Walk and Caroling Contest. Visitors will enjoy favorite warm winter drinks from participating businesses and vote on their favorite Christmas Carolers.

The highlight of the weekend is always the Weihnacht Parade, featuring 100 floats lighting up Boerne's Hill Country Mile. The parade starts at 6:00pm on Dec. 6th. Visitors are encouraged to bring their own lawn chairs and camp out or tour downtown Main Street’s numerous shops, restaurants, bakeries and breweries for their favorite treats and early gift shopping.

Kinder Fest Weekend - Dec. 12-14

Kinder Fest offers a weekend full of child-friendly fun. Lots of activities and fun for the whole family. Family favorites include the Santa Scavenger Hunt, an Ice Carving Show, Santa and Mrs. Claus Meet and Greet and the Cowboy Christmas Market.

For those on the hunt for the best Christmas lights in town, Boerne has a produced helpful online Christmas light guide to all the best lighting events in town including the Hill Country Mile, The Jones’ CHRISTmas Ranch, Boerne Bright and more.

For a complete list of holiday activities and events please visit the Boerne's Onine Events Calendar. Visitors are encouraged to book their lodging soon as rooms sell out closer to the holidays. Visit Boerne’s website offers travel information for all things Boerne, including the best lodging, food, shopping, activities and events.

About Visit Boerne

Visit Boerne is dedicated to promoting the unique charm and hospitality of Boerne, Texas. We strive to enhance our community's quality of life by fostering tourism and celebrating our rich cultural heritage through events and activities that connect people and create lasting memories.

Contact:

Tori Bellos
Email: Email Contact
Phone: 210-289-6592

For more information on all the holiday fun and events happening in Boerne, visit Visit Boerne's Holiday event page.

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Celebrate the magic of the holidays in Boerne with the 25th annual Dickens on Main holiday event, happening during the Thanksgiving weekend, November 28 and 29. This cherished tradition transforms Boerne’s famous Hill Country Mile into a vintage snowy Christmas wonderland.

Food trucks and unique vendors of all types will be spread throughout the event. Visitors will be surprised and delighted as carolers, Victorian-themed characters and street performers entertain along Main Street.

The following weekend, December 5 & 6, Boerne hosts a separate event, which includes the annual Weihnachts Parade on Saturday, where shops will once again stay open late as more than 100 lighted floats make their way down beautiful Main Street, and Friday’s Wassail Walk and Caroling Contest. The celebration continues one more weekend, December 12-14, with KinderFest and the Cowboy Christmas Market in Main Plaza, a perfect weekend for a more relaxed holiday vibe.

For more details and a schedule of events, and hotel discounts please visit www.holidaysinboerne.com, follow us on Facebook, and Instagram and use the hashtag #BoerneChristmas in your photos and posts.

Dickens on Main festival highlights include:

• Live music and carolers throughout the venue
• Exciting ice carving show set to music
• Shops & restaurants open as early as 10 a.m.
• Roving street performers on Main Street
• "Birds of Prey" live show by Last Chance Forever
• Unique Christmas shopping and decorations
• Countless photo opportunities
• Tasty food and drinks available at local restaurants and through food vendors

The official tree lighting will take place at Main Plaza on Friday night at 6 pm. Streets close each night at 4 p.m., with parking available on adjacent streets and lots, provided on a first-come, first-served basis. Arrive early and wear comfortable shoes for the best experience.

“Dickens on Main is such a special tradition for Boerne. It brings our community together and welcomes visitors to experience the magic of the Hill Country during the holidays. It’s the perfect way to kick off the season with joy, connection and small-town charm,” said Larry Woods, Director of Visit Boerne Boerne, Texa

About Visit Boerne

Visit Boerne is the official destination marketing organization for Boerne, Texas, dedicated to promoting the area as a premier travel destination. With a focus on community engagement and sustainable tourism, Visit Boerne seeks to enhance the quality of life for residents while providing memorable experiences for visitors.

Media Contact:
Tori Bellos
Email: Email Contact
Phone: 830-249-7277

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Get ready to ignite your engines: the Third Annual Hill Country Mile Rod Run roars back to downtown Boerne on Saturday, October 11, 2025, promising a full weekend of classic car festivities that celebrate American automotive heritage. This premier event will showcase hundreds of classic American vehicles, live music, family fun, and community spirit, solidifying its status as a must-attend occasion for car enthusiasts and families alike.

Kick off the weekend on Friday, October 10, with an electrifying Pre-Show Party from 6 p.m. to 8 p.m. at West San Antonio Road (next to Main Plaza). Participants can tune up their rides, cruise the iconic Hill Country Mile (Main Street), and mingle with fellow enthusiasts while enjoying live music under the Texas sky. Registration for the car show will open during this event, providing an opportunity for early sign-ups.

The main attraction takes place on Saturday, October 11, from 8 a.m. to 5 p.m., when Boerne’s scenic downtown will transform into a classic car haven. Registration is just $40 per vehicle and includes an event T-shirt, Sunday drive map, and exciting swag. Spectators are encouraged to join in the festivities and celebrate a passion for classic cars. "This event has grown into an annual community staple in downtown Boerne, bringing together enthusiasts, restorers, and families for a shared passion of American automotive heritage," said Larry Woods, Director of Visit Boerne.

On Sunday, October 12, extend the excitement with the Sunday Rod Run, a leisurely cruise through the breathtaking Hill Country roads. In 2025, the event has expanded its inclusivity to accept American-made cars and trucks built in 1985 or earlier, as well as race cars, allowing even more participants to join the celebration. Awards will be presented at 3 p.m. on Saturday at the gazebo at Main Plaza, with all registered vehicles automatically considered for various categories.

Make it a weekend getaway in Boerne

About Hill Country Mile Rod Run

The Hill Country Mile Rod Run is an annual celebration of classic American automotive culture held in downtown Boerne, Texas. Originally known as the Key to the Hills Rod Run, the event has evolved into a community favorite, uniting car enthusiasts and families for a weekend of fun, camaraderie, and heritage.

Media Contact

Tori Bellos
Email Contact

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The Marion Szurek Leadership Award is presented annually at the Destinations Texas Annual Conference. It recognizes a tourism professional whose vision, innovation, and decades of dedicated service have greatly shaped and strengthened the Texas tourism industry, while inspiring and mentoring future generations of leaders.

The 2025 recipient, Larry Woods, is the definition of leadership, mentorship, and service in Texas tourism. With an extraordinary 56-year career, Larry has shaped the industry at local, regional, and statewide levels. His vision, ethics, and commitment to excellence reflect every aspect of the Marion Szurek Leadership Award. As Director of Visit Boerne, Larry and his team have elevated this small Hill Country town into a sought-after destination branded as an “Elevated Hill Country Experience.” Under his leadership, Boerne’s hotel sector has reached historic occupancy and revenue milestones, while continuing to consistently achieve and exceed marketing and advertising goals. These results are not only a testament to his strategic vision but also to his ability to inspire and guide his team to perform at their highest level.

Larry’s impact extends well beyond Boerne. He is a longtime member and advocate of the newly branded “Destinations Texas” (formerly Texas Association of Convention and Visitors Bureaus), serving on its Board of Directors and leading as Chairman in 2023-2024. His leadership has been instrumental in growing memberships, streamlining operations, and ensuring Destinations Texas remains inclusive and valuable to CVBs and DMOs of all sizes. His tireless advocacy for legislation that supports travel and tourism has educated city leaders on the significant economic contributions the industry brings to Texas communities.

Mentorship is one of Larry’s greatest legacies. He has generously shared his time and knowledge with small and mid-sized DMOs across Texas, hosting mentorship programs in Boerne that cover strategic planning, advertising, budgeting, analytics, governance, and best practices for destination growth, resulting in numerous cities benefitting from his guidance. Within the industry, Larry is widely recognized as the go-to person for advice, direction, and encouragement. Larry’s contributions also include long-standing support for the Texas Travel Alliance. He has served two terms on the TTA Board of Directors, led breakout sessions at annual conferences, participated in panel discussions, and promoted TTA’s Tourism College and mentorship programs. In recognition of his decades of service, TTA honored him with its Lifetime Achievement Award in 2021. His leadership has proven especially vital during challenging times. In 2020, as the COVID-19 pandemic devastated the travel industry, Larry’s steady guidance and business acumen helped sustain Boerne’s tourism economy. His ability to adapt, reassure stakeholders, and plan for recovery exemplified resilience and vision in action. Larry Woods is more than a leader—he is a mentor, innovator, and trusted advocate for Texas tourism. His remarkable career, dedication to others, and lasting impact on both organizations and individuals embody the spirit of the Marion Szurek Leadership Award.

About Visit Boerne:

Visit Boerne is the official destination marketing organization for Boerne, Texas, dedicated to promoting the area as a premier travel destination. With a focus on community engagement and sustainable tourism, Visit Boerne seeks to enhance the quality of life for residents while providing memorable experiences for visitors.

Contact:

Tori Bellos
Email Contact
(830) 249 -7277

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.