The Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, today announced the availability of Baby’s First Bath - A Gentle Introduction to Newborn Care on Amazon.com, bringing a thoughtfully designed newborn bathing ritual to families across the United States.

Rooted in European midwifery tradition, Baby’s First Bath reflects a calm, intentional approach to one of a newborn’s earliest experiences. Designed to support connection and comfort, the product encourages parents to slow down and create a soothing environment during a meaningful milestone moment.

“As a midwife, I’ve always seen a baby’s first bath as more than a routine - it’s a moment of connection, calm, and care,” said Sarah Lares, founder of The Midwife in Vienna. “This product was created to help parents approach that moment with confidence, simplicity, and intention.”

A Timeless Approach to Newborn Care

Baby’s First Bath showcases a traditional philosophy of gentle newborn care, focusing on warmth, simplicity, and trust. Inspired by time-honored European practices, the product serves as both a functional solution and a thoughtful parenting resource - helping guide new parents through early care routines in a calm and supportive way.

The formulation aligns with the brand’s commitment to minimalist, carefully selected ingredients designed for delicate newborn skin.

A Thoughtful Alternative: Glass Over Plastic

In keeping with its European roots, The Midwife in Vienna has chosen glass packaging for Baby’s First Bath, reflecting both health-conscious and environmental considerations.

While plastic is commonly used in many baby care products, glass remains a preferred standard across much of Europe due to its purity, durability, and recyclability. By choosing glass, the brand offers parents an option that avoids unnecessary material exposure while also supporting more sustainable packaging practices.

“Glass is something we trust and use widely in Europe, especially for products designed for the most sensitive stages of life,” Lares said. “It’s a simple choice that aligns with our values of care, safety, and environmental responsibility.”

Expanding Access to European-Inspired Care

The launch of Baby’s First Bath on Amazon.com builds on the brand’s growing presence in the U.S. market. The Midwife in Vienna’s Nipple Care Ointment - Trusted Skin Care for Nursing & Sensitive Skin is also now available on Amazon.com, offering families additional access to the brand’s gentle, midwife-inspired care solutions.

The brand’s products are also available on OneLavi.com, with continued expansion planned as more American families discover its European-crafted approach to maternal and baby wellness.

With each new product release, The Midwife in Vienna continues to bring its philosophy of simplicity, trust, and natural care from Vienna to homes around the world.

Follow The Midwife in Vienna’s new USA Instagram channel.

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients-many vegan and food-grade-reflecting the brand’s core values of simplicity, trust, and natural care.

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The Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, today announced the availability of its Nipple Care Ointment – Trusted Skin Care for Nursing & Sensitive Skin on Amazon.com, expanding access for U.S. consumers seeking simple, trusted skin care solutions inspired by European midwifery traditions.

Developed with guidance from nearly two decades of hands-on experience supporting mothers and newborns, the ointment reflects the brand’s commitment to gentle, minimalist formulations designed to care for delicate skin during everyday use.

“What began in my midwifery practice—simple, effective care using pure, organic ingredients—has grown into a brand that now serves mothers and babies around the world,” said Sarah Lares, founder of The Midwife in Vienna. “To see our products available on Amazon is both humbling and exciting. It allows us to reach more families who value natural, trustworthy wellness care.”

A Gentle Solution for Sensitive Skin

Nipple Care Ointment – Trusted Skin Care for Nursing & Sensitive Skin is designed to support skin comfort with a smooth, soothing texture appropriate for delicate areas, including nipples. The formula is suitable for regular use as part of a daily personal care routine whenever extra skin comfort is desired.

The product reflects the brand’s signature philosophy: carefully selected ingredients, minimalist formulations, and a focus on products that respect the body’s natural balance.

Inspired by European Midwifery Tradition

Created in Austria and influenced by time-honored midwife practices from Vienna, The Midwife in Vienna’s formulations draw on generations of practical knowledge about maternal care. This heritage guides the company’s approach to product development, emphasizing trust, transparency, and simplicity.

Each product is crafted with attention to purity and quality, aligning with the brand’s commitment to organic ingredients and thoughtful production.

Growing U.S. Availability

The launch of Nipple Care Ointment on Amazon.com marks another step in the brand’s growing presence in the United States. The Midwife in Vienna’s products are also available through OneLavi.com, with additional retail partnerships continuing to develop as the brand introduces its European-crafted wellness products to American families.

“Parents today are looking for products that feel honest and trustworthy,” Lares said. “Amazon allows us to reach families who value gentle, carefully made products rooted in real midwifery experience.”

Follow @diehebammeinwien on Instagram to stay updated on official launches and explore the full collection of products made with love in Austria.

About The Midwife in Vienna
Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As American parents increasingly seek trustworthy alternatives in maternal and baby wellness, The Midwife in Vienna, founded by Austrian midwife Sarah Lares, is reinforcing the philosophy that defines the brand: care guided by real-world experience, education, and simplicity.

Unlike many wellness brands driven by trends or aggressive marketing, The Midwife in Vienna was born from nearly two decades of hands-on midwifery practice. Each product reflects Lares’ belief that mothers and babies benefit most from formulations rooted in knowledge, restraint, and respect for the body’s natural processes.

“As a midwife, my role has always been to educate, reassure, and support — not to overwhelm,” said Sarah Lares, founder of The Midwife in Vienna. “That same mindset shapes everything we create. Parents don’t need more products; they need better ones they can truly trust.”

From Midwifery Practice to Purpose-Driven Products

Lares began developing her formulations while supporting women through pregnancy, birth, and postpartum recovery in Vienna. The remedies she relied on most were gentle, time-tested, and free from unnecessary ingredients.

That philosophy evolved into a curated line of organic, minimalist products for mothers and babies — all crafted in Austria using certified organic, food-grade ingredients. Each formulation is intentionally simple, designed to support rather than interfere with the body’s natural rhythms.

Meeting a New Generation of Informed Parents

Today’s parents are more educated and discerning than ever. They ask where products are made, what ingredients are used, and whether claims are rooted in experience rather than marketing language. The Midwife in Vienna answers those questions through transparency, traceability, and consistency.

By prioritizing education alongside product development, the brand helps parents feel confident in their choices — an increasingly important factor in the crowded wellness marketplace.

The brand’s growing U.S. presence reflects this trust-based approach. Its products are currently available through OneLavi.com, with additional availability on Amazon.com coming soon, as the company continues expanding thoughtfully across the U.S. market.

A Foundation Built for Long-Term Growth

As The Midwife in Vienna continues expanding its presence in the United States, the company remains focused on sustainable growth grounded in trust and authenticity. Rather than rushing to scale, the brand emphasizes alignment — partnering with retailers and platforms that value quality, education, and long-term relationships with consumers.

Our growth is guided by the same principle as our care,” Lares said. “Slow, thoughtful, and always centered on what’s best for families.

Follow @diehebammeinwien on Instagram to stay updated on official launches and explore the full collection of products made with love in Austria.

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As demand grows in the United States for clean, transparent maternal and baby care, The Midwife in Vienna, an Austrian wellness brand founded by midwife Sarah Lares, continues to deepen its U.S. market presence through its availability on OneLavi.com, a curated destination for premium beauty, health, and wellness brands.

Rather than mass-market placement, the brand’s presence on OneLavi reflects a strategic alignment around quality, education, and trust. OneLavi’s focus on carefully selected wellness products mirrors The Midwife in Vienna’s own philosophy: minimal ingredients, organic integrity, and formulations rooted in real-world care experience.

“Parents today are more informed than ever,” said Sarah Lares, founder of The Midwife in Vienna. “They want to understand where products come from, how they’re made, and why each ingredient matters. OneLavi creates the right environment for that level of transparency.”

A Natural Fit for a Curated Wellness Marketplace

Unlike traditional retail environments, OneLavi emphasizes brands with clear origins, ethical production standards, and proven efficacy. The Midwife in Vienna’s Austrian-made formulations—crafted using certified organic, food-grade ingredients—fit squarely within that framework.

Each product reflects nearly two decades of hands-on midwifery experience, designed to support mothers and babies during pregnancy, postpartum recovery, and early infancy without unnecessary additives or synthetic ingredients.

European Craftsmanship Meets U.S. Consumer Demand

Produced in Austria in small batches, The Midwife in Vienna’s products reflect Europe’s stricter organic standards and long-standing traditions of herbal wellness and postpartum care. This European approach has resonated with American families seeking alternatives to heavily commercialized maternity and baby products.

The brand’s availability on OneLavi allows U.S. consumers to access European-crafted care that prioritizes safety, sustainability, and simplicity—values increasingly driving purchasing decisions in the wellness category.

A Foundation for Continued U.S. Growth

The Midwife in Vienna’s presence on OneLavi.com complements its broader U.S. expansion strategy, which includes upcoming availability on Amazon.com and Walmart.com. Together, these channels allow the brand to reach families at different stages of their wellness journey—while maintaining consistency in messaging and product integrity.

“Growth only matters if it stays aligned with your values,” Lares said. “OneLavi gives us the opportunity to grow thoughtfully, without compromising what makes our products special.”

Follow @diehebammeinwien on Instagram to stay updated on official launches and explore the full collection of products made with love in Austria.

About The Midwife in Vienna
Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

As The Midwife in Vienna continues expanding its footprint across the United States — through its availability on OneLavi.com, its upcoming launch on Amazon.com, and its soon-to-debut presence on Walmart.com — the Austrian wellness brand is spotlighting the heritage and sustainable craftsmanship that define its identity. Founded by practicing midwife Sarah Lares, the brand blends nearly 20 years of hands-on birth and postpartum experience with the purity standards, traditions, and environmental values deeply rooted in Austrian culture.

From ingredient sourcing to minimalist product formulation, every detail reflects the European belief that caring for mothers and babies begins with respecting nature.

Rooted in Vienna’s Midwifery Tradition

Lares began developing her formulations while practicing midwifery in Vienna, where natural, minimally processed remedies remain central to postpartum care. Her guiding principle is simple: the fewer ingredients, the better — a philosophy reflected throughout the brand’s teas, bath blends, and baby skincare essentials.

“Vienna shaped everything about how I care for mothers,” said Lares, founder of The Midwife in Vienna. “Our midwifery community values honesty, simplicity, and natural solutions. Our products honor those traditions by using only what is necessary — nothing more.”

This European-informed approach gives the brand a unique position in the U.S. market, where many parents seek cleaner, safer alternatives for early motherhood.

Organic Ingredients from Trusted European Farms

Every product in the line is made using certified organic, food-grade ingredients sourced from Austrian and European farms known for:

• regenerative cultivation practices,

• strict purity requirements, and

• responsible land stewardship.

Herbal ingredients are selected for their long-established roles in postpartum recovery and infant wellness. Baby skincare products are intentionally unscented and free of synthetics, preservatives, and fillers — providing a level of purity rarely found in mainstream products.

This dedication to ingredient integrity has become a hallmark of the brand and a key driver of its U.S. growth.

Sustainable Craftsmanship, Small-Batch Production

All products are crafted in Austria in small batches, a choice that ensures freshness, traceability, and the highest possible quality. This artisan-level approach allows the brand to avoid industrial shortcuts and remain true to its midwifery-led mission.

Small-batch production enables:

• precise ingredient control,

• reduced waste,

• a lower environmental footprint, and

• superior consistency from product to product.

Packaging materials reflect the same ethos, utilizing recyclable or biodegradable options and minimalist design that avoids unnecessary printing, dyes, or plastics.

A European Lens on Purity, Care, and Responsibility

Austria is recognized globally for its strict organic standards, herbal medicine traditions, and environmental protections — all of which influence The Midwife in Vienna’s formulations and philosophy.

“In Austria, sustainability isn’t something we talk about — it’s something we live,” said Lares. “Our products reflect that mindset: respect for the body, for nature, and for future generations.”

U.S. Expansion Fueled by Authenticity and Trust

As more American families search for transparent, high-quality maternal and baby care, The Midwife in Vienna continues to gain traction across leading U.S. retail channels. Its European-crafted formulations, organic purity, and midwife-guided approach have resonated strongly with parents seeking trustworthy alternatives.

“Whether in Vienna or the United States, parents want the same thing: safe, authentic products they can trust,” Lares said. “Our mission is to deliver that level of care to families everywhere.”

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.

Follow @diehebammeinwien on Instagram to stay updated on official launches and explore the full collection of products made with love in Austria.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Midwife in Vienna, the Austrian wellness brand founded by practicing midwife Sarah Lares, announced today that its line of organic maternity and baby care products will soon be available on Walmart.com, one of the world’s largest online retailers.

This expansion marks another key milestone in the brand’s growing U.S. presence, following its successful launch on OneLavi.com and its upcoming debut on Amazon.com. From Vienna to American homes, The Midwife in Vienna continues to make its minimalist, organic wellness products accessible to families seeking clean, trustworthy solutions for mothers and babies.

“As a midwife, I’ve always believed that the best care is simple, natural, and made with integrity,” said Sarah Lares, founder of The Midwife in Vienna. “Our upcoming launch on Walmart.com helps us reach even more families who value organic products made with care and transparency.”

Crafted in Austria with certified organic, food-grade ingredients, The Midwife in Vienna offers a curated line of products inspired by nearly two decades of hands-on birth and postpartum experience. The formulations support both mothers and babies naturally, with an emphasis on purity, safety, and sustainability.

Among the brand’s most popular items:

• Nippel SOS: A baby-safe, organic nipple balm for soothing and protection.

• Baby’s Bottom: A gentle cream providing daily protection for delicate newborn skin.

• Baby’s First Bath: A herbal Dead Sea salt bath formulated for a baby’s earliest days.

With its upcoming availability on Walmart.com, The Midwife in Vienna continues its mission to make organic, European-crafted care accessible to families everywhere—bridging traditional midwifery wisdom with modern convenience.

About The Midwife in Vienna Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Following its successful U.S. retail expansion through OneLavi.com, The Midwife in Vienna, a wellness brand founded by Austrian midwife Sarah Lares, announced today that its line of organic maternity and baby products will soon be available on Amazon.com.

Known for its clean, minimalist approach to maternal and infant wellness, The Midwife in Vienna continues to build momentum among American consumers seeking natural, European-crafted solutions for pregnancy, postpartum recovery, and newborn care.

“As a practicing midwife, I’ve seen how much peace of mind comes from knowing what you’re putting on and into your body,” said Sarah Lares, founder of The Midwife in Vienna. “Amazon’s upcoming launch will make it even easier for families to access our trusted, organic products—no matter where they live.”

Handcrafted in Austria using certified organic, food-grade ingredients, The Midwife in Vienna’s growing product line includes soothing herbal teas, restorative bath blends, and gentle baby skincare—all guided by Lares’ nearly two decades of midwifery experience.

The brand’s U.S. expansion underscores a rising trend among health-conscious families seeking authentic, European-quality wellness solutions. By combining traditional midwifery wisdom with modern sustainability standards, The Midwife in Vienna bridges the gap between ancient care practices and contemporary consumer needs—offering products that are as safe and simple as they are effective.

With its upcoming debut on Amazon.com, the brand continues to expand its U.S. presence while staying true to its founding mission: to provide simple, natural, and sustainable care for mothers and babies—delivered with the heart of a midwife.

Follow @diehebammeinwien on Instagram to stay updated on the official launch date and explore the full collection of products made with love in Austria.

About The Midwife in Vienna

Founded by Austrian midwife Sarah Lares, The Midwife in Vienna is a wellness brand inspired by nearly 20 years of hands-on birth and postpartum experience. The company crafts organic, minimalist products for mothers and babies, blending time-honored midwifery knowledge with modern sustainability. Every product is made in Austria using certified organic ingredients—many vegan and food-grade—reflecting the brand’s core values of simplicity, trust, and natural care.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Midwife in Vienna, a European wellness brand founded by Austrian midwife Sarah Lares, is delighted to announce that its beloved line of organic maternity and baby products is now available on OneLavi.com, the go-to online destination for premium beauty, health, and wellness products.

Renowned for its minimalist, organic formulas and sustainable production, The Midwife in Vienna brings nearly two decades of midwifery experience into every creation. Crafted in Austria from certified organic, food-grade ingredients, each product is designed to support mothers and babies through the natural rhythms of pregnancy, birth, and early childhood.

“As a midwife, I’ve witnessed firsthand the importance of simple, natural solutions during one of life’s most transformative times,” said Sarah Lares, founder of The Midwife in Vienna. “Partnering with One Lavi allows us to reach more families who value clean, honest products rooted in care.”

From soothing teas to gentle skincare, The Midwife in Vienna continues to earn global recognition for its commitment to simplicity, trust, and natural care:

• Back to You – Organic Tea: Supports postpartum recovery and uterine healing.
  

• Calm the Belly – Organic Tea: Eases pregnancy-related digestive discomfort.
  

• Gentle Baby Oil – Nourishes delicate newborn skin with soft, unscented hydration.
  

• Mother’s Bath – Herbal Soak: Restores and relaxes after childbirth.
  

With its addition to OneLavi.com, The Midwife in Vienna continues its expansion into the U.S. market—making trusted, European-crafted wellness essentials more accessible than ever.

Follow the brand on Instagram at @diehebammeinwien to learn more and explore the full product line.

About The Midwife in Vienna

About One Lavi

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