Unfortunately, it’s easy for local partners to get lost in a labyrinth of marketing channels. And for corporate marketing teams, too many of their affiliates are running rogue campaigns and praying for results.

BrandMuscle analyzed the top 27 local marketing channels to identify which drive tactics results and which drive marketing investments into a ditch.

The Most Effective Local Marketing Channels Report is the fourth report in The State of Local Marketing series. It reveals how to optimize local marketing programs for maximum impact and provides valuable insights into which channels drive outsized results.

Choosing the right marketing channels can be challenging for affiliates in today's complex marketing landscape. That's why it’s critical to know which channels bring success and which ones can derail your local campaigns, resulting in wasted time, energy, and resources.

"The best local marketing campaigns target the right audience, use impactful channels, and deliver compelling messaging. However, with countless channels to choose from, affiliates often struggle to execute impactful campaigns," said Erin Strong, Senior Vice President of Strategic Marketing.

The information provided in the report makes it clear that channel selection can make or break the success of local marketing efforts.

“Even the most seasoned marketers will be surprised to see the tried-and-true channels that they believe to be effective might not drive the expected results," said Strong.

Key insights revealed:

• 29% of affiliates advertise on broadcast radio, even though only 12% think it works
• Savvy affiliates execute more email campaigns than less savvy partners
• 18 local marketing channels to invest in (and the 9 you should drop)

The marketing landscape is complex, but marketers who target the right audience, leverage impactful channels, and deliver compelling messaging can be successful in their local marketing campaigns.

Read the report to see the analysis of all the marketing channels to see which 18 local marketers should focus on and which tactics they should ignore.

Connect with BrandMuscle:

• Subscribe to The State of Local Marketing Newsletter and be the first to know when new data drops.
• Read the series to see all of the latest reports in one place.
• Follow BrandMuscle on LinkedIn to stay up to date on the latest local marketing trends.
• Contact BrandMuscle if you’re ready to see our solutions in action. Get in touch to chat with a local marketing expert.  

BrandMuscle makes channel marketing easy by empowering brands to activate and amplify local markets with award-winning services and SaaS. Our flexible ecosystem of solutions helps brands drive revenue through local affiliates and protects businesses against legal, fiduciary and other compliance risks. The BrandMuscle platform pairs cutting-edge technology with proven marketing services to support highly regulated verticals.

More than 1.5M local businesses seamlessly scale corporate branding, messaging, and demand generation with our tools that engage customers and increase ROI. With our robust ecosystem, you can address every aspect of local channel marketing and unleash hyper-local activation for affiliates.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

If one runs a co-op program for affiliates, they are aware that dealing with unspent funds is too common. They set up a strategic co-op program to incentivize spending, yet funds still sit on the shelf.

To better understand this dynamic, BrandMuscle surveyed 3,192 channel partners and analyzed 146,832 data points to explore the behavior of local partners and the impact their actions have on revenue.

The Co-Op Funds Report reveals that 71% of partners need help using co-op funds effectively, resulting in missed opportunities for revenue growth. This report is the third in The State of Local Marketing series and dives into the reasons behind underutilization and provides actionable solutions to increase partner fund usage.

Co-op funds are a vital resource for successful local marketing campaigns and provide affiliates with the financial means to promote brands and boost revenue.

According to the data, 64% of affiliates don’t take full advantage of their co-op funds, with 9% not using any allocated funds. This highlights a widespread issue within the local marketing landscape. Unspent funds are holding organizations back from growing channel partner revenues.

The reasons affiliates leave co-op funds untouched vary; it’s not one-size-fits-all. The good news? BrandMuscle has uncovered the best optimization program marketers need to get partners' spending, generate more sales, and see a return on their investment.

“By adjusting your co-op program, you can empower partners, increase fund utilization, and achieve a higher return on investment,” said Sarah Hennessy, Senior Director, Product Management. “Plus, it’s proven that co-op programs demonstrate a corporate commitment to partner success which leads to increased loyalty and engagement.”

Key insights revealed:

• Partners who spend more experienced 46% more revenue growth.
• 62% of affiliates have access to co-op programs.
• 55% of partners question whether co-op funds are worth their time.

Connect With BrandMuscle

• Subscribe to The State of Local Marketing Newsletter and be the first to know when new data drops.

• Read The 2023 State of Local Marketing series to see the latest reports in one place.

• Follow BrandMuscle on LinkedIn to stay current on the latest local marketing trends.

• Contact us if you’re ready to see our solutions in action. Get in touch to chat with a local marketing expert.

About BrandMuscle

BrandMuscle makes channel marketing easy by empowering brands to activate and amplify local markets with award-winning services and SaaS. Our flexible ecosystem of solutions helps brands drive revenue through local affiliates and protects businesses against legal, fiduciary, and other compliance risks. The BrandMuscle platform pairs cutting-edge technology with proven marketing services to support highly regulated verticals.

More than 1.5M local businesses seamlessly scale corporate branding, messaging, and demand generation with our tools that engage customers and increase ROI. With our robust ecosystem, you can address every aspect of local channel marketing and unleash hyper-local activation for affiliates.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.