Pharos Premium Infused Beverages, a cannabis beverage company redefining the future of infused experiences, today announced that Tim Neff has officially joined the company as both a brand ambassador and investor. The announcement is accompanied by the release of a bold, cinematic brand film, created by Tim Neff and Ismahawk, the action-driven production studio behind globally viewed cinematic campaigns and narrative. The film will premiere exclusively with High Times.

More than a traditional endorsement, Neff’s partnership with Pharos reflects a shared commitment to craftsmanship, creativity, and culture. As both an investor and creative collaborator, Neff brings his multidisciplinary background in filmmaking to help shape the brand’s evolving visual and narrative identity.

Tim Neff and Ismahawk together bring a cinematic storyline anchored in action, tension, and character-driven storytelling — pushing the boundaries of what cannabis brand content can be.

The production team includes:

• Tim Neff, Co-Director, Writer, Producer, Actor and Action Designer

• Danny Shepherd, Co-Director and Producer

• Jeremy Le, Director of Photography 

• Angela Domanico, Associate Producer & Makeup Artist

• Ian Volner, 1st Assistant Director

• Preston Scott, 1st Assistant Camera

• Michael “Doc” Deitch, Camera Operator

The cast features:

Tim Neff as “Alexander Vale”, the Bond-like hero promoting the brand while winning the day. 

Vladislav Litvinenko as “Red Eye”, the villain perturbed at losing the game and his Pharos to Vale. 

Anastasia Lutz, the “Waitress” with perfectly timed comedy chops, delivery and empathy for Red Eye’s loss and her drink order mishap. 

Lance Brazil as “Satch”, another villain angered at the turnout of the game.

Ivan Fuchs as the “Dealer” just trying to run an honest game while chaos ensues.

“Tim is not only a compelling creative force, he’s a true leader and partner,” said Mary Bernuth, CEO of Pharos Premium Infused Beverages. “His belief in the brand, his investment, and his willingness to push creative limits alongside us reflects exactly where Pharos is headed.”

Neff echoed the sentiment, emphasizing the importance of collaboration:

“The creative process from start to finish is a complex, multifaceted one. The whole team is crucial, and has been assembled with their diverse expertise, honed professionalism and easily collaborative function in mind. Each individual brings a piece of the puzzle, the storytelling and the means to make it a reality. I’ve been lucky to create within a group I love, where I can test limits, try new things, and always know we’ll capture something amazing and take storytelling to another level.”

The exclusive High Times release marks the first chapter in a larger creative partnership between Pharos Brands and Neff, with additional content, appearances, and brand integrations planned throughout the year.

About Pharos Brands

Pharos Brands is a premium infused beverage company offering a line of 5mg and 10mg THC-infused sparkling fruit drinks inspired by the ancient Pharos lighthouse of Alexandria, a symbol of guidance and clarity. The company focuses on flavor, quality, and education, helping consumers across the country explore and experience cannabis safely and enjoyably. For more information on Pharos, please contact your distributor or visit pharosbrands.com.

About Tim Neff

Tim Neff is a filmmaker, a working actor, producer and stuntman. He specializes in storytelling as a whole, while having a keen eye and knowhow for action designing and performance. Having grown up immersed in diverse cultures, Neff brings a nuanced understanding of human communication and physical storytelling to every project he undertakes.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Pharos, the rapidly emerging infused beverage brand known for its clean ingredients and delicious flavor profiles, has won multiple top-tier awards at two major national competitions, the 2025 America’s Best Hemp THC Beverage Awards and the 2025 National PR%F Infused Beverage Awards. Further cementing their reputation as one of the most trusted premium THC drink brands in the country. As a company dedicated to guiding seniors into the safe harbor of legal hemp beverages, Pharos continues to serve as a beacon in the industry, much like the ancient lighthouse for which it’s named.

At the America’s Best Hemp THC Beverage Awards, Pharos captured an impressive lineup of honors across its sparkling fruit beverage lineup:

• Blood Orange Lime - Double Gold (National: Best Low-Dose RTD) + Double Gold (South Region)
• Raspberry Lemonade - Silver (National) + Gold (South Region)
• Black Cherry - Silver (National) + Gold (South Region)
• Mango - Bronze (National) + Silver (South Region)

The brand also celebrated wins at the inaugural National PR%F Infused Beverage Awards, where:

• Blood Orange Lime and Raspberry Lemonade each earned Gold, and
• Black Cherry and Mango earned Silver.

These achievements, effectively sweeping the awards across both competitions, follow a series of recent accolades for the brand and demonstrate the growing industry recognition for Pharos’ balance of great taste, light potency, and thoughtful formulation, positioning the company to further engender trust through education and safety.

Co-founder Mary Bernuth, President & CEO of Pharos, launched the company with her partner in life and business, Rhyno Stinchfield, Executive Chairman, in their 70s. Their mission: to create a delicious, mindful alternative to alcohol for seniors who want to relax without compromising their health, clarity, or social routine.

“Winning Double Gold, Gold, and Silver across these respected competitions is incredibly meaningful,” said Mary Bernuth, President & CEO of Pharos. “We designed Pharos to offer a clean, delicious, gentle-potency introduction to THC beverages. We wanted to create something seniors can trust, enjoy, and feel secure about choosing.”

Rhyno Stinchfield, Executive Chairman and Co-Founder, added:

“These awards validate what we set out to build: a premium, thoughtful beverage for discerning seniors who care about quality ingredients, consistency, and a better way to unwind. We’re proud to see judges across two national competitions recognize the craftsmanship behind Pharos.”

Before founding Pharos, Mary spent decades counseling individuals and couples as a therapist and executive coach, where she saw firsthand the impact alcohol over use can have on families. This perspective inspired their commitment to crafting a flavorful, sessionable alternative delivered in a precise, consistent 5mg and 10mg dose.

Each Pharos beverage is made with clean ingredients, third-party tested for purity and consistency, and designed specifically for seniors who want an elevated yet approachable experience. The THC used in Pharos beverages is naturally derived from hemp and blended using organic emulsifiers and carrier oils, ensuring clarity, consistency, and safety in every can.

About Pharos Premium Infused Beverages

Pharos Brands is a premium infused beverage company offering a line of 5mg and 10 mg THC sparkling fruit drinks inspired by the ancient Pharos lighthouse of Alexandria — a symbol of guidance and clarity. The company focuses on flavor, quality, and transparency, helping consumers across the country explore and experience cannabis safely and enjoyably. For more information on Pharos, please contact your distributor or visit https://pharosbrands.com

Press Contact

Cynthia Salarizadeh
Asha Media Group
Email Contact
PharosBrands.com

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Pharos, the rapidly emerging infused beverage brand known for its clean ingredients and delicious flavor profiles, is proud to announce its official launch into 127 ABC Fine Wine & Spirits locations across Florida. This milestone marks a major step forward in the company’s mission to make premium infused experiences more accessible to consumers statewide.

In addition to their current presence within the state, Pharos products are now available in ABC stores across Florida, offering customers an exciting new way to enjoy functional, flavor-forward beverages designed for relaxation and social enjoyment.

Florida represents a particularly meaningful market for Pharos. With one of the largest retiree populations in the country, the state’s vibrant community of active adults and baby boomers is increasingly seeking alternatives to traditional alcohol that deliver balance, relaxation, and great taste without compromise. Pharos, which was founded by a couple in their early 70s, offers clean, modern formulations that meet that moment perfectly.

“Florida is a place where people embrace connection, warmth, and a good time, whether they’re winding down at sunset or sharing moments with friends. Our beverages were created for exactly that kind of experience, sophisticated, mindful, and easy to enjoy,” said Mary Bernuth, Co-Founder and President of Pharos “We’re thrilled to bring Pharos to the customers of ABC Fine Wine & Spirits.”

ABC Fine Wine & Spirits is Florida’s leading liquor retailer, with 125 stores across the state. The partnership ensures that Pharos beverages will be available in both major cities and coastal communities, giving the brand strong statewide visibility.

“The THC beverage category is growing rapidly, and we’re happy to expand our selection with Pharos,” said Dave Larue, Executive Vice President of Sales and Purchasing at ABC Fine Wine & Spirits. “We appreciate Pharos’s innovative approach to reaching an older, 55+ audience that’s increasingly curious about new ways to relax and socialize responsibly.”

Pharos continues to expand its footprint across key markets in the U.S., with Florida representing a major regional milestone. The brand’s focus on clean ingredients, sessionable flavor, and brand storytelling has helped it rapidly gain traction among retailers and consumers alike.

About Pharos Premium Infused Beverages

Pharos Brands is a premium infused beverage company offering a line of 5mg and 10 mg THC sparkling fruit drinks inspired by the ancient Pharos lighthouse of Alexandria—a symbol of guidance and clarity. The company focuses on flavor, quality, and transparency, helping consumers across the country explore and experience cannabis safely and enjoyably. For more information on Pharos, please contact your distributor or visit pharosbrands.com

About ABC Fine Wine & Spirits

ABC has been serving Florida residents and visitors since 1936 and offers services from free sampling areas to online shopping with curbside pickup through abcfws.com. ABC has 127 locations in Florida, which typically carry more than 10,000 different wines, spirits, beers, cigars and accessories. Each location is staffed with a knowledgeable, passionate team to help guests find what they are looking for and discover new favorites.

Press Contact:

Cynthia Salarizadeh

Pharos Media Relations

Email Contact

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Pharos Premium Infused Beverages will host a historic press junket on Monday, September 8, 2025, at Doc’s Commerce Smokehouse (754 N 4th Street, Milwaukee, WI 53203), marking the debut of Wisconsin’s first THC-infused pint on tap.

Event Schedule

● 4:00–5:00 PM | Press & Media Hour – Private space for interviews, media sampling, and Q&A with the Pharos founders and distributor.

● 5:00–7:00 PM | Public Open Bar – One complimentary Pharos pint on tap (5 mg THC per pint) for guests and unlimited pours for press.

Who to Meet:

● Mary Bernuth, Co-Founder & President, visionary behind Pharos’s mission of mindful cannabis consumption.

● Rhyno Stinchfield, Co-Founder & CEO, bringing operational insight and brand vision.

● Jerry Zavorka, President of Capitol Husting Distributor, the partner helping to bring THC beverages to taps across Wisconsin.

“As a Wisconsin distributor, I’m proud to bring the first THC drink on tap to our local scene. This is the future of beverages,” said Zavorka, as featured in Forbes.

Press Guests Will Receive:

● Complimentary pours of Pharos Blood Orange Lime (5 mg THC per pint)

● Food provided for media by Doc’s Commerce Smokehouse

● Exclusive swag bags with Pharos-branded shirts, stickers, and more

● Access to one-on-one interviews with the founders and distributor

“This is a huge milestone for the Midwest beverage scene,” said Bernuth. “We’re reshaping how people experience cannabis: safe, social, and innovative.”

About Pharos Brands

Pharos Brands is a premium infused beverage company offering a line of 5 mg and 10 mg THC sparkling drinks inspired by the ancient Pharos lighthouse of Alexandria—a symbol of guidance and clarity. The company focuses on flavor, quality, and transparency, helping consumers across the country explore and experience cannabis safely and enjoyably.

Press Contact:

Geoff Doran | Asha Media Group
Email Contact | 310-876-2864

Brand Contact:

Mary Bernuth | Co-Founder & President | Pharos Brands
Email Contact | 720-369-7723

Distributor Contact:

Jerry Zavorka | President | Capitol-Husting Company
Email Contact | 414-353-1000

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

In an exciting move for THC infused beverages that puts Wisconsin at the forefront of cannabis beverage innovation, Pharos Brands is proud to announce the statewide launch of its THC-infused beverage kegs, making Pharos one of the first brands to bring THC on tap to Wisconsin taverns.

Available exclusively in the Blood Orange Lime flavor, each keg contains a microdosed hemp-derived THC beverage designed for sessionable enjoyment and social connection. This launch marks a major milestone in the evolution of cannabis beverage distribution, from packaged cans to on-premise draft service.

The rollout arrives alongside several strategic moves that the brand is making to make its beverage available nationwide. This will include a spotlight on both Pharos and the pioneering taverns serving THC on tap. Taverns participating in the launch are invited to submit photos and details on social media @pharosbrands, which is expected to generate global attention in the infused beverage category and local press coverage throughout Wisconsin.

“This moment is bigger than just one beverage, it’s about reshaping how we gather, enjoy, and elevate our social rituals,” said Mary Bernuth, Co-Founder and President of Pharos Brands. “Wisconsin has a long history of tavern culture, and we’re proud to be part of its next chapter by offering the first THC beverage kegs available for on-premise service in the state.”

“The new development of Hemp derived THC on Tap, is an exciting opportunity as we see a consumer shift towards alternatives to alcohol. As taverns seek ways to accommodate this demand, offering a THC version on tap can provide a great means for consumer trial, and a reasonable price point. With the demand for beer declining over the years, taverns have unused tap lines which can now be utilized for THC on tap, thus offering another revenue stream. With only a 5mg dosage, Pharos offers a gentle potency and delivers a great tasting, premium beverage using all-natural ingredients, no artificial colors, flavors or preservatives, that many consumers find as a healthy alternative. We are proud to partner with Pharos in Wisconsin, and offering these kegs to taverns across the entire state.” said Jerry Zavorka, Badger Cannabis, a wholly owned subsidiary of Capitol-Husting/Allstate Liquor & Wine Company

Already leading the charge are several pioneering Wisconsin establishments that now feature Pharos on tap:

• Orsetta in De Pere
  

• Whitetail Inn in St. Germain
  

• The Phoenix Taproom & Kitchen in Eau Claire
  

These venues will be showcasing Wisconsin’s emergence as one of the first states to legally serve THC beverages on tap — a historic moment for both the hospitality and cannabis industries.

About Pharos Brands

Pharos Brands is a premium infused beverage company offering a line of 5mg and 10 mg THC sparkling drinks inspired by the ancient Pharos lighthouse of Alexandria—a symbol of guidance and clarity. The company focuses on flavor, quality, and transparency, helping consumers across the country explore and experience cannabis safely and enjoyably. For more information on Pharos Beverages or to request a keg, please contact your distributor or visit pharosbrands.com

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Pharos Brands, a rising star in cannabis-infused beverages, proudly announces its launch in the Missouri market through a new distribution partnership with Keg 1 Missouri, LLC. As of July 14, Pharos’ lineup of 5mg THC sparkling drinks is now available in key counties across the St. Louis area, including St. Louis, St. Charles, Warren, Franklin, Jefferson, and Lincoln.

The rollout is part of Keg 1 Missouri’s curated cannabis beverage portfolio, which also includes brands like Plift, Cheech & Chong, Climbing Kites, Crescent 9, and Fulton Beer’s Narc. The focus of this partnership is to service independent liquor chains and on-premise accounts.

“Legal cannabis beverages are one of the most exciting innovations to hit the market in recent years, and Missouri consumers are eager for safe, high-quality, and approachable options,” said John Hummel, Executive VP & Chief of Sales for Keg 1 Missouri. “Pharos stood out to us immediately as a brand that prioritizes safety, compliance, and consumer trust. It's a clean, full-flavor, sessionable beverage that delivers on gentle relaxation. We’re proud to bring the Pharos lineup to shelves across our region.”

Pharos offers a line of refreshing, gentle-potency beverages crafted with all-natural ingredients and designed for wellness-conscious consumers. Their 5mg THC format appeals to both new and experienced users looking for a more social, controllable cannabis experience.

“Missouri’s adult-use cannabis market is evolving fast, and we’re excited to enter the state with a partner who understands both the nuance of beverage distribution and the dynamics of emerging cannabis markets,” said Mary Bernuth, co-founder and President of Pharos Brands LLC.

This expansion builds on Pharos’ commitment to deliver exceptional cannabis beverages nationwide by partnering with top-tier distributors and engaging responsible, educated retailers.

About Pharos Brands

About Keg 1 Missouri

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

Pharos Premium Infused Beverages, the award-winning line of gentle-potency THC-infused sparkling fruit drinks, has claimed top honors at the Wine & Spirits Wholesalers of America (WSWA) tasting competition in Denver. Pharos’ Black Cherry flavor earned Gold, while Mango took Silver in the competitive hemp beverage category, highlighting the brand as a premium choice for consumers seeking a high-quality alternative to alcohol.

Founded by Mary Eggers Bernuth and Rhyno Stinchfield—a couple who launched Pharos in their late 60s—Pharos Premium was born from their shared mission to create delicious, approachable THC-infused beverages that offer a mindful way to unwind.

“Legal, hemp-derived THC is opening the door for more adults to safely enjoy relaxation,” said Mary Eggers Bernuth, Co-Founder and President. “We designed Pharos as the perfect gentle-potency introduction for those seeking a flavorful, lower-dose alternative.”

“Winning Gold and Silver at WSWA validates what we’ve always believed: consumers who appreciate great taste, high-quality ingredients, and trusted safety standards are ready for a new, lighter way to relax with THC drinks,” added Rhyno Stinchfield, Co-Founder and CEO.

Before starting Pharos, Mary spent decades as a therapist and executive coach, supporting individuals and couples impacted by alcohol misuse. Inspired by her experience, and alongside Rhyno, she set out to craft a delicious, sessionable beverage that could serve as an enticing alternative to a glass of wine or beer at the end of the day.

Each Pharos beverage contains 5 mg of hemp-derived THC, offering a balanced, approachable experience ideal for canna-curious adults, older consumers, and those preferring a mild, sessionable buzz. Products are third-party lab tested for consistent potency, purity, and quality—ensuring consumers can sip with confidence.

“As the cannabis beverage category grows, Pharos sets itself apart by prioritizing flavor, experience, and trust. They’re proving that when it comes to THC beverages, quality matters,” said Diana Eberlein, Chair of the Coalition for Adult Beverage Alternatives.

About Pharos Brands

Headquartered in Montana and founded in 2023, Pharos Brands produces premium, award-winning cannabis-infused beverages designed for mindful, modern consumers. Inspired by the legendary Pharos lighthouse, the company lights the way to a healthier high—offering a delicious, low-dose alternative to alcohol. Each sparkling fruit drink contains 5 mg of hemp-derived THC, crafted with high-quality natural ingredients, including real fruit juice and organic cane sugar. Third-party lab tested for consistent potency, purity, and safety, Pharos beverages deliver a clean, approachable experience ideal for canna-curious adults, older consumers, and anyone seeking a lighter, sessionable buzz. Founded by wellness advocates Mary Eggers Bernuth and Rhyno Stinchfield, Pharos is committed to transparency, trust, and exceptional taste. For more information, please visit www.pharosbrands.com or follow @pharosbrands on Instagram.

Media Contact:

Cynthia Salarizadeh

Email Contact

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.