According to Pew Research Center, 75 percent of adults have read at least one book in the past year, and print books still remain the most popular format. But since 2019, there has been an uptick in readers of digital books and there has also been an increase in audio book consumption. For example, 53 percent of people in the United States have listened to an audio book.

Because people listen to and read books in a variety in ways and in all kinds of circumstances—while working out, while driving or stuck in traffic, while standing in lines and using their phones and apps, while walking their dogs, and while sitting in bed or a chair “officially” reading, to name a few, it’s important for authors and publishers to release titles in every format. This gives readers a choice and a way to engage with a book that fits best into their lives.

In The Zig Zag Principle, second edition, published in August 2024 by Mountain Grabbers Press, Rich Christiansen expounds the virtues of not traveling a straight course down a mountainside, when running a business, and in the ways we relate to others—in basically all facets of our lives. “Just like people can zig and zag between acquiring knowledge and going on an adventure with characters and an author by engaging with a hardback or paperback, an e-book, or an audio book—or all four—we can get so much more from our businesses and our lives by being willing to take detours and pivot, what I called strategic flexibility and resourceful planning.”

Christiansen has zigged and zagged through the launching and running of 51 businesses and the writing and publishing of five books (including the original edition of The Zig Zag Principle that became a Wall Street Journal bestseller back when it was released in 2011). But it wasn’t until this latest release of the second edition of The Zig Zag Principle (and his forthcoming book BlindSighted, to be published in October 2024) that he embraced the idea of releasing a book in all possible formats so readers can zig and zag between them to their heart’s content. And he even narrated the book himself.

While The Zig Zag print and ebooks were published last month, The Zig Zag audiobook was released last week everywhere you get your audiobooks, including AudioBookstore, GooglePlay, and Audible.

“I want people to be able to read or listen to my books wherever they are,” Christiansen said. “I do a lot of driving and appreciate when I can listen to my favorite authors while I am in my car or traveling. I want to be able to help readers and the people I mentor ignite flow in their businesses and in their lives.”

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• How to dismantle limiting beliefs, ignite clear insights into focused priorities, and how to embark on a transformative journey towards a harmonious life flow.
• How life-defining events from our childhood, teenage years and young adulthood shape us into the individuals we are.
• How to help your family connect better today so you feel confident in your ability to pass on your values to future generations.
• How families can create meaningful bonding experiences that are irreplaceable, unforgettable, and unique.
• The crucial significance of aligning values across personal, family, public, and financial realms.
• How to secure your future financially while maintaining a balanced lifestyle.
• How to embrace the opportunistic mindset.
• How, after his mother’s death and his nonagenarian father’s refusal to discuss the subject in depth, he grappled with why his reverent Mormon parents sought out a controversial path to parenthood and kept it a secret—and found the answer in their capacity for sacrifice and love.
• How he came to understand John’s refusal to father a child out of fear of passing on his genetic blindness—and why he believes that the decision to bear a child with a disability is an agonizing personal choice.

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Mountain Grabbers Press is thrilled to announce the release of the second edition of The Zig Zag Principle by Rich Christiansen, set to hit shelves on August 8, 2024. This newly expanded edition builds on the success of the bestselling original, bringing fresh insights and contemporary relevance to one of the most acclaimed business strategy guides of the last two decades.

This is the book that Stephen R. Covey, author of The Seven Habits of Highly Effective People called, “Rock solid principles so simple that you will read this book wondering how you could have missed seeing truths that are so obvious.”

Rich Christiansen’s The Zig Zag Principle continues to offer a proven strategy for achieving business goals through strategic flexibility and resourceful planning. The second edition enhances the foundational concepts of assessing resources, adapting to change, and leveraging multiple opportunities with updated guidance and real-world examples, including a fresh examination of the impact of artificial intelligence.

“The Zig Zag Principle has always been about efficiently navigating the challenges of starting a business with flexibility and innovative thinking,” says Rich Christiansen. “In this new edition, I’m excited to provide deeper insights and provide tools that are more effective and align with today’s fast-evolving entrepreneurial landscape. From artificial intelligence to modern-day fail-safes, the book is designed to help readers set firm foundations, drive towards profitability, and scale effectively.”

This edition not only refines the principles of the original but also expands its scope beyond business into broader life applications, including your family and personal relationships. Christiansen introduces updated methodologies and strategies that address both professional and personal challenges, making this book a valuable resource for anyone seeking to achieve enduring success in an ever-changing world.

Key updates in the second edition include:

• Contemporary Insights: New discussions on the role of artificial intelligence and its implications for strategic planning.

• Expanded Applications: Refined strategies that apply to both business ventures and personal life goals.

• Updated and Additional Tools: Modernized methodologies designed to navigate today’s entrepreneurial and personal landscapes.

• Real-World Examples: Fresh case studies illustrating successful application of the Zig Zag Principle in various contexts.

The Zig Zag Principle, Second Edition is set to be an essential guide for entrepreneurs, business leaders, and anyone looking to enhance their approach to overcoming obstacles and achieving their goals.

The book will be available in bookstores and online starting August 8, 2024. For more information or to request a review copy, please contact Jill L. Ferguson at Mountain Grabbers Press. Or go to your favorite online retailer, like Amazon here, to snag your copy today.

About Mountain Grabbers Press:
Mountain Grabbers Press is a leading publisher of business and living with purpose books, dedicated to providing readers with valuable insights and strategies for success. Our mission is to empower individuals and organizations through transformative ideas and practical guidance.

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