As communities across the Texas Hill Country are once again impacted by the devastating flooding that has swept across businesses, families, and local economies, LiftFund has launched the 2026 Texas Hill Country Flood Relief Program to help small businesses and nonprofits access funding and support to relieve the current hardships caused by new flood damage.

Many small businesses were still working to recover from last year’s devastating floods when the latest storms brought new damage, disruptions, and financial setbacks, compounding the challenges facing entrepreneurs and the communities that depend on them.

Through the 2026 Texas Hill Country Flood Relief Program, eligible small businesses and nonprofit organizations may apply for grants of up to $10,000 to support recovery efforts, including:

• Grants of up to $10,000 for eligible small businesses and nonprofit organizations impacted by the July 2026 Texas Hill Country floods.
• Funding may be used for rebuilding and repair expenses, replacement of lost or damaged equipment, and general business operating expenses.
• Eligible applicants must have been operating on or before July 1, 2025.
• Applicants must be located in one of the following counties: Bandera, Blanco, Burnet, Comal, Edwards, Gillespie, Hays, Kendall, Kerr, Kimble, Llano, Mason, Medina, Menard, Real, or Uvalde.
• Applicants must demonstrate they experienced a negative economic impact as a result of the July 2026 floods.

“Our hearts are with the Texas small businesses that are facing yet another tragic disaster. When disasters strike, they need trusted partners who can respond in a matter of days to sustain the business and its employees," said Amy Hereford, President and CEO of LiftFund. "Our team is prepared to help business owners stabilize, recover, and continue serving the communities that depend on them.”

Over the last year, LiftFund has deployed 525 grants and loans totaling more than $17 million in funding for small businesses across the Hill Country. For more than three decades, LiftFund has helped entrepreneurs recover from disasters and economic crises by providing responsible and affordable lending, grant administration, and educational support and assistance. The organization has supported businesses affected by hurricanes, wildfires, floods, and the COVID-19 pandemic, developing purpose-built disaster recovery systems that prioritize speed, accountability, and equitable access to capital.

"Every small business that reopens strengthens its community," Hereford said. "When entrepreneurs can recover, employees return to work, families regain stability, and local economies begin moving forward again."

LiftFund is also working with philanthropic organizations, corporate partners, and community leaders to expand available recovery resources for affected small businesses and nonprofits. Additional funding will help increase access to affordable financing, grants, and business support services as recovery efforts continue.

Organizations and individuals interested in supporting the recovery effort may donate at donate.liftfund.com or contact Liliane Spenle at 469-607-0624 to discuss partnership opportunities.

Small business owners seeking assistance can visit https://www.liftfund.com/2026-texas-hill-country-flood-relief-program or call 888-215-2373 to learn more about available recovery resources and determine eligibility.

About LiftFund

LiftFund is one of the nation's leading nonprofit small business lenders, dedicated to empowering entrepreneurs and advancing economic opportunity. For more than 30 years, LiftFund has generated billions in economic impact by providing responsible loans, managing grant programs, and delivering accessible financial education. Through mission-driven capital and trusted partnerships, LiftFund helps entrepreneurs build stronger businesses and more resilient communities. Learn more at LiftFund.com.

MEDIA CONTACT:

Devan Karp
210-215-8355
Email Contact

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Help a Reporter Out (HARO), the platform that connects journalists with expert sources, today published “What is PR in 2026?” - a report drawn from interviews with 39 public relations practitioners, from a publicist 51 years into her career to the founder of an AI-native agency. Their answers map 38 distinct practices, organized across eight themes, that now make up the work of public relations.

The central finding: PR now serves two audiences - the people who read a story, and the AI systems that summarize it. Practitioners described an emerging discipline of “machine relations” alongside media relations, while insisting that the human work machines cannot do has become the industry’s differentiator.

Key findings from the report:

• AI answer engines are now a primary PR surface. Practitioners conduct prompt research, reverse engineer AI answer summaries across models, and optimize content for citations.

• Earned media does double duty. One practitioner’s 16-month analysis of 166 media placements found 84% landed in outlets with measurable AI visibility in large language models. Another agency’s client research found that 30-45% of AI prompt answers draw on editorial and earned media.

• The press landscape has fragmented into a longer tail. Op-eds, industry trade publications, independent Substacks, and source-request platforms have replaced the single big-splash placement.

• Creators function as media outlets. PR teams research influencers like journalists, commission editorial-style content, and broker non-paid YouTube collaborations.

• The human layer is the differentiator. As AI-generated pitches flood journalist inboxes, practitioners are returning to phone calls, in-person events, and long-term journalist relationships.

“HARO has sat at the intersection of journalists and sources since 2008, so we hear how the job is changing from both sides,” said Brett Farmiloe, CEO of Featured, which owns and operates HARO. “The biggest shift in 2026 is that every placement now has two audiences: the readers who see the story, and the machines that cite it. The practitioners in this report are mastering both.”

The report opens with Devon Blaine, who has owned and operated The Blaine Group, a Beverly Hills-based communications agency, for 51 years. “PR has always been about delivering a timely and honest message in an interesting way,” said Blaine in the report.

The full report - including all 38 practices, eight themes, and a practitioner FAQ on AI, GEO, and measurement - is available at https://blog.helpareporter.com/what-is-pr/.

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The Building Texas Show has released its latest episode featuring John Carona, founder and CEO of Associa, the largest manager of homeowners associations in the world. Recorded at the company's Richardson headquarters, the conversation with host Justin McKenzie covers the origins of a company now in its 49th year, the misunderstood role of the HOA in a fast-growing Texas, and where community association management goes next as Associa expands across Europe.

Carona started the business roughly 18 months out of the University of Texas at Austin, where he worked three jobs to put himself through school. "We started out with just two employees, myself and one rather elderly assistant who I loved dearly," he told McKenzie. "And from that we built this twenty-four thousand employee operation." The growth came, he said, "one client at a time," organically at first, and increasingly through acquisition. Associa has now acquired more than 200 separate companies and adds another 25 to 30 management firms in a typical year.

Setting the record straight on homeowners associations

Much of the episode is aimed at an audience with strong opinions about HOAs. Carona's case for them is a financial one. "The most important thing homeowners associations do is they preserve the value for the owners themselves by adding some degree of conformity, some reasonable rules and regulations," he said, noting that property values in communities with mandatory homeowners associations have been shown repeatedly to grow at a faster rate than those outside them.

He also addressed the friction directly. Survey after survey, he said, shows that just north of 95% of residents living in community associations appreciate the experience. "Now, four to five percent out there feel otherwise. And it's our job as a management company to try to address the issues that those four to five percent bring up." Associa now surveys every board of directors it represents three times a year to catch problems early enough to act on them.

Technology, training, and a family culture

Asked what sets Associa apart, Carona pointed to two things: technology and the amount the company spends each year training its people. "We live in the Amazon age. People want more for less, and there's nothing wrong with that," he said. "That same technological application applies with community associations, and we have to be able to do a better job, a more timely job, and do it for lower dollars."

Associa operates 340 branch offices across the United States, ranging from ten to 150 employees, and serves 44 of the 50 states. That footprint, Carona said, gives employees a rare ability to move markets without leaving the company, one reason Associa still employs people with 25, 30, and even 40 years of tenure. Employees have voted the company a national best place to work for nine consecutive years, an achievement Carona singled out above all others: "Nothing makes me prouder than that."

Next stop: Europe

Associa recently acquired the number two operator in Spain, its first large international purchase, and expects to be the number one operator in that market by the close of December. Carona described it as the opening move in a three-to-five-year rollout across Europe, with the UK, France, and Italy on the list and inbound interest already arriving from Germany.

The vocabulary changes by country, as parts of Canada call them stratas, but the work does not. "Whatever they call them, the procedure and the type of service is more or less the same."

For homeowners buying into Texas's booming triangle, his closing advice was blunt: scrutinize transportation, scrutinize location, and scrutinize build quality, because Texas does not license builders. "From time to time, bad actors can come on the scene."

The full episode is available now wherever you get your podcasts.

About John J. Carona

John J. Carona is Founder and Chief Executive Officer of Associa, the industry's leading provider of community management services. A former Texas State Senator and Texas State Representative, Carona combines more than five decades of entrepreneurial leadership and public service experience to advance innovation, operational excellence, and exceptional service for the communities Associa serves worldwide. Carona is a published author of three books, and a highly sought-after public speaker in government relations, public policy, HOAs, communities, and thought leader on issues affecting the community living experience.

About The Building Texas Show

The Building Texas Show, hosted by Justin McKenzie, spotlights the founders, operators, and civic leaders shaping the fastest-growing state in the country. Each week the show goes inside Texas-built companies to unpack how they scaled, who they serve, and what their growth means for communities across the Triangle and beyond. New episodes release weekly on YouTube, Facebook, Instagram, and LinkedIn. This episode is available now wherever podcasts are heard.

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HR.com is thrilled to announce the winners of the 2026 HR in Healthcare Awards, recognizing exceptional HR leaders, teams, and solution providers advancing human resources in the healthcare sector. 

The awards recognize organizations and professionals who help healthcare employers address workforce challenges through innovative people strategies, technology, and leadership. Honorees include solution providers, HR leaders, and teams driving measurable results in workforce management, employee engagement, talent development, and organizational performance. 

Best Healthcare HR Platform: Infor Talent Science 

Infor Talent Science empowers healthcare employers to make predictive, data-driven hiring decisions using behavioral science and responsible AI. The platform reduces turnover, strengthens teams, supports fair hiring, develops leaders, and helps organizations improve care quality while building a more resilient workforce. 

Healthcare HR Leader of the Year: Stephanie Angelini, Chief People and Corporate Communications Officer, BioCryst Pharmaceuticals, Inc.

Stephanie Angelini continues to strengthen BioCryst's culture, workforce, and reputation through people-first leadership by guiding the organization through major milestones, building leadership and talent programs, fostering accountability and innovation, and creating an inclusive, high-performing culture that supports long-term success.  

Healthcare HR Team of the Year: Hancock Health

Despite limited resources, this HR team continues to drive transformative change by modernizing HR systems, strengthening governance, managing complex workforce challenges, reducing organizational risk, and advancing a people-first culture that supports more than 1,500 associates. 

View All HR.com Awards:  www.hr.com/awards

"Healthcare HR professionals play a critical role in ensuring organizations can attract, develop, and retain the talent needed to deliver exceptional care," said Debbie McGrath, CEO of HR.com. "Congratulations to this year's award winners for their innovation, resilience, and commitment to creating stronger workplaces and better outcomes for employees and the communities they serve." 

About HR.com 

HR.com, the largest network of HR professionals, is committed to helping HR professionals advance and build meaningful careers and find the optimal solutions to enhance their job performance. Over 2 million HR professionals rely on HR.com for career development, networking, and compliance 24/7/365. Offerings include 300+ leading-edge HR Research Institute industry studies, innovative professional education with 500+ annual webcasts and virtual courses, the most comprehensive HR exam prep program for SHRM/HRCI certification (prepare for a salary increase!), in-person HR conferences, HR tools, and legal compliance updates. Visit www.HR.com to maximize your potential!  

HR.com Newsroom 

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Episode 82 of Rock Solid: Round Rock Business Leaders Podcast, titled "Shannon Black | The Hiring Secrets Every Small Business Owner Needs to Know," hosted by Bryan Eisenberg, delivers a candid conversation with the Chair of SCORE Austin on what it actually takes to hire, retain, and grow a team in today's tight Central Texas labor market. Published July 14, 2026, the episode arrives as small business owners nationwide continue to grapple with post-COVID hiring shifts, AI-inflated resumes, and the challenge of protecting company culture during rapid growth.

Black, a former Round Rock ISD math teacher who founded and successfully sold Sunrise Montessori, guides listeners through her practical recruiting playbook developed in response to COVID's disruption. Topic threads include:

• Why job ads should be posted Sunday morning, not Thursday, to align with Monday-lunchtime job searches
• Using 30+ hashtags at the bottom of listings to capture SEO without rewriting copy
• Avoiding "masculine" language that repels female applicants
• Screening candidates with a 10-minute Zoom pre-interview and unexpected questions like "What is your favorite color?"

Black's approach is systematic, shaped by her math background and a habit of experimentation. On timing, she tells Eisenberg: "The best time of the week to put an ad, to place it, is actually Sunday morning... it takes Google and other search engines about 24 hours to go through and pick up the SEO in your ad. The number one time of the week that people look for jobs are Mondays during lunchtime." She also opens the episode recovering from a baby rattlesnake bite sustained while gardening in Georgetown, crediting St. David's in Round Rock for the antivenom treatment that allowed her to record.

The conversation goes deeper into SCORE's free mentorship model, a national nonprofit offering more than 1,000 workshops per month and virtual mentor matching at score.org. Black previews an upcoming women's conference, a trades conference on June 13, and a four-day workshop series on valuing and selling a business. She recounts helping a client named Justin launch a successful Austin clay studio, and points to entrepreneur Desiree Fox of V Wear Love as an example of the idea-stage founders SCORE serves. Eisenberg shares his own home care agency hiring wins after applying Black's tweaks, plus a lease near-miss rescued by Round Rock realtor Bacha Porter.

About Rock Solid: Round Rock Business Leaders Podcast

Hosted by bestselling author and keynote speaker Bryan Eisenberg, Rock Solid spotlights the entrepreneurs, nonprofits, and organizations powering Round Rock, Texas. Each episode explores real founder journeys, operating lessons, and the community relationships fueling one of Central Texas's fastest-growing business hubs. Episode 82 is available now wherever podcasts are heard.

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ORGANA International will participate in the ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place Sept. 14-17 in Palm Beach Gardens, Florida, as part of the company's continued efforts to expand its presence across the U.S. retail marketplace.

The ECRM session brings together brands and major retail buyers from the health, specialty, food, drug, and mass merchandise channels in a structured meeting format designed to facilitate product discovery and business development across the wellness industry.

ORGANA International will use the event to introduce retailers to the company's portfolio of plant-derived wellness products, which includes trace minerals, liquid oxygen, herbal wellness formulations, and other natural products developed to support everyday wellness.

"Participating in ECRM gives us the opportunity to introduce ORGANA to retailers looking for differentiated wellness products backed by nearly three decades of experience," said Larry Mills, CEO of ORGANA International. "Consumers continue to seek natural wellness solutions, and we believe our commitment to quality, education, and long-term customer satisfaction offers retailers a distinctive addition to their wellness assortments."

A Growing Portfolio of Natural Wellness Products

Since its founding in 1997, ORGANA International has focused on developing plant-derived wellness formulations designed to complement healthy lifestyles. The company's product portfolio includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other wellness products rooted in natural ingredients and everyday wellness support.

As consumer interest in natural wellness continues to grow, ORGANA remains committed to educating consumers while expanding access to its products through both retail and e-commerce channels.

Expanding Consumer Access

In addition to participating in the September retail meetings, consumers can purchase ORGANA wellness products through the company's Amazon storefront and OneLavi, where its portfolio of natural wellness formulations is available to shoppers across the United States.

"We look forward to sharing ORGANA's story and our philosophy of plant-derived wellness with retailers from across the health, specialty, food, drug, and mass merchandise sectors," Mills added. "ECRM provides an outstanding opportunity to build new relationships and continue expanding awareness of the ORGANA brand."

About ORGANA International

Founded in 1997, ORGANA International is a wellness company committed to delivering natural, bioavailable products that help people live healthier lives. From trace minerals and liquid oxygen to magnesium creams and detoxification teas, ORGANA’s product line is designed to restore vital elements often missing in modern lifestyles. Headquartered in Springville, Utah, ORGANA is a customer-first company with a 5-star BBB rating and nearly three decades of dedication to natural wellness.

FDA Disclaimer
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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In today's crowded marketplace, Mitch Gould believes one of the biggest challenges facing companies is not creating a quality product. It's creating a brand people remember.

As founder and CEO of Nutritional Products International (NPI), Gould has spent more than 35 years helping health, wellness, beauty, and consumer product companies build successful brands and expand into the United States. Along the way, he has developed a marketing philosophy centered on one core principle: memorable brands are rarely built by accident.

"Consumers have more choices than ever before, and retail buyers are introduced to new products every day," Gould said. "If your brand doesn't stand out, it becomes much harder to earn attention. Building a memorable brand starts long before a product reaches a store shelf."

That philosophy has shaped Gould's career for more than three decades and is reflected in his book, The Blonde, The Ferrari, and The Kwan: A True American Story of Love and Success. Gould says the same principles that shaped his own career continue to guide the way NPI helps international brands establish themselves in the U.S. marketplace.

Those principles ultimately led Gould to develop Evolution of Distribution®, NPI's proprietary business model that helps international manufacturers establish and grow their U.S. presence through a single, integrated strategy.

"It's never enough to simply have a great product," Gould said. "Companies also need a compelling story, consistent messaging, and a strategy that creates recognition and trust. That's what helps brands build momentum."

Evolution of Distribution® combines global logistics and U.S. market entry, product readiness and regulatory alignment, market positioning and brand strategy, retail and e-commerce placement, and post-placement marketing and demand generation into one coordinated platform.

"When an international company comes to us, we're not simply looking at how to distribute a product," Gould said. "We're looking at how to position that brand for long-term success in the United States. Distribution is important, but so are messaging, credibility, market positioning, and creating demand."

NPI works with companies from around the world seeking opportunities across major retail, e-commerce, specialty, and mass-market channels. By serving as an extension of its clients' organizations, NPI helps simplify the process of entering and competing in the U.S. market.

"The principles I discuss in my book are the same principles we apply every day through Evolution of Distribution®," Gould said. "Our goal is to help companies build brands that retailers remember, consumers trust, and the marketplace embraces."

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

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TNT (True Nutrition Technology), a German performance nutrition company recognized for its science-driven formulations and premium manufacturing standards, today announced it will participate in the ECRM Vitamin, Weight Management & Sports Nutrition Session, taking place September 14-17 in Palm Beach Gardens, Florida, as part of its continued expansion across the U.S. market.

As demand for premium sports nutrition products continues to grow, TNT is expanding awareness of its German-made portfolio while pursuing new retail opportunities throughout the United States. The September meetings will bring together major health, specialty, food, drug, and mass retail buyers, giving TNT an opportunity to highlight the quality, innovation, and performance behind its product lineup. Participation in the annual ECRM session represents another milestone in the company's long-term retail growth strategy.

"German manufacturing has earned a global reputation for precision, consistency, and quality, and those same principles guide every product we develop at TNT," said Markus Himmelstoss, Managing Director of True Nutrition Technology. "The U.S. market continues to present exciting opportunities for premium sports nutrition brands, and we look forward to introducing more retailers and consumers to the quality and performance that define the TNT brand." 

For more than a decade, TNT has developed performance nutrition products designed for athletes, fitness enthusiasts, and active consumers seeking premium formulations to support strength, endurance, recovery, and overall performance. Manufactured in Germany using carefully selected ingredients and stringent quality standards, TNT products are trusted by more than 500,000 customers worldwide.

The company's expanding U.S. portfolio includes TNT Creapure® Creatine Monohydrate, formulated with the internationally recognized Creapure® brand of creatine, and TNT Synapsensause "Wild Berry" Pre-Workout Booster, developed to support energy, focus, and workout intensity.

Both products are available on Amazon and OneLavi

• TNT Creapure® Creatine Monohydrate Powder on Amazon

• TNT Creapure® Creatine Monohydrate Powder on OneLavi
   

• TNT Synapsensause "Wild Berry" Pre-Workout Booster on Amazon

• TNT Synapsensause "Wild Berry" Pre-Workout Booster on OneLavi

As TNT continues expanding its U.S. footprint, the company remains focused on combining German manufacturing excellence with scientifically developed formulations that meet the expectations of today's performance-minded consumers. In addition to its current U.S. product lineup, TNT is actively working to introduce additional products to the American market as part of its long-term growth strategy. 

"Our goal has always been to create products that athletes can rely on every day, whether they compete at the highest level or simply want to perform at their personal best," Markus added. "We are excited to continue growing the TNT brand in the United States while remaining committed to the quality, innovation, and consistency that have earned the trust of customers around the world."

About TNT (True Nutrition Technology)

Founded in Germany by former athletes Michael Weigl and Markus Himmelstoss, TNT (True Nutrition Technology) is a leading sports nutrition brand trusted by more than 500,000 customers. Since 2012, TNT has produced premium supplements under strict German quality standards, with every product independently lab-tested for safety, purity, and transparency.

TNT’s core product lineup includes Creatine Monohydrate with Creapure®, CLEAR WHEY Protein, and Synapsensause Pre-Workout-three performance-focused supplements widely used by athletes to support strength, recovery, energy, and training intensity.

From advanced protein blends to innovative vegan formulations, TNT develops evidence-based nutrition designed to help athletes and everyday individuals perform at their best. More than just supplements, TNT represents a passion for sport, health, and performance. Built on German precision and a culture of honesty, TNT continues to expand globally with one mission: delivering the highest quality nutrition-for us, and for you.

FDA Disclaimer

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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NWB Finland Oy, a Finland-based company focused on sustainable beverage packaging and natural water solutions, today announced plans to introduce AINA Natural Water to the U.S. market with a packaging approach designed to reduce plastic use while delivering premium Northern Finnish groundwater to consumers, businesses, hospitality venues, and events.

Headquartered in Pudasjärvi, Finland, NWB Finland Oy was founded with a mission to develop environmentally responsible alternatives to traditional beverage packaging. With AINA Natural Water, the company is pairing that packaging mission with naturally filtered groundwater sourced from Northern Finland, an area known for its forests, natural landscapes, and groundwater resources.

“Consumers are asking for better alternatives to single-use plastic bottles,” said Marita Weiman, Quality Assurance Manager at NWB Finland Oy. “AINA’s bag-in-box format is designed to reduce plastic waste while keeping water fresh, easy to serve, and ready in the refrigerator for the whole family.”

AINA Natural Water originates in the Pudasjärvi region of Northern Finland, where groundwater is naturally filtered through layers of soil, sand, and rock before being mechanically filtered and packaged. With a Total Dissolved Solids (TDS) level of approximately 32 mg/L, AINA offers a soft, neutral taste profile with naturally low mineral content.

The company believes the U.S. market presents a strong opportunity for premium water products that also address consumer concerns about plastic waste, convenience, and sustainability. AINA Natural Water’s larger-format bag-in-box packaging is designed for modern households as well as offices, hotels, restaurants, catering, events, and other settings where high-quality hydration is needed without relying on large quantities of traditional plastic bottles.

The AINA Difference

• Northern Finland Source - Originates in the Pudasjärvi region of Northern Finland, an area known for its forests, natural landscapes, and groundwater resources.

• Naturally Filtered - Groundwater is naturally filtered through layers of soil, sand, and rock before being mechanically filtered and packaged.

• Measured Purity - Contains approximately 32 mg/L of Total Dissolved Solids (TDS), contributing to a soft, clean taste profile.

• Clean Taste Profile - Naturally low mineral content helps provide a balanced drinking experience with no aftertaste.

• Naturally Low in Sodium - Contains only small amounts of sodium and dissolved minerals.

• Sustainability-Focused Packaging - Bag-in-box packaging uses substantially less plastic than traditional bottled-water formats.

“In the U.S. market, we believe premium water should stand for both purity and responsibility,” Weiman said. “AINA Natural Water combines Northern Finnish natural water and more sustainable packaging in a format built for everyday consumer use.”

NWB Finland Oy plans to introduce AINA Natural Water in larger-format packaging, including 5-liter and 10-liter options, as part of its U.S. expansion strategy.

For more information, visit ainanaturalwater.fi and nwb.fi.

About NWB Finland Oy

NWB Finland Oy is a Finland-based company focused on sustainable beverage packaging and natural water solutions. Headquartered in Pudasjärvi, Finland, the company was founded with a mission to develop environmentally responsible alternatives to traditional beverage packaging while delivering premium-quality products to consumers around the world.

Its flagship brand, AINA Natural Water, features naturally filtered groundwater sourced from Northern Finland, a region known for its pristine natural environment and abundant groundwater resources. The water is packaged in innovative bag-in-box formats designed to reduce plastic consumption while providing a convenient solution for households, businesses, hospitality venues, and events.

NWB Finland Oy's long-term vision is to make Northern Finland's natural groundwater available to consumers globally while continuing to invest in sustainable packaging solutions that support both consumer needs and environmental responsibility.

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The July 6, 2026 episode of You Should Know, the WRKdefined podcast on workplace leadership, features communications coach Peter Novak, founder of Strictly Speaking Group and a former 25-year professor at the University of San Francisco. Novak, who trained as a Jesuit, earned an MFA in acting and holds a doctorate in dramaturgy, joins host William to argue that strong workplace communication is not about bigger words or flawless English. It is about clarity, confidence, and trust across borders, an increasingly urgent skill as global teams grow more distributed.

Listeners get a working playbook for leading multilingual teams. Novak walks through several threads pulled from his coaching practice with executives at major corporations:

• How unconscious bias, including the well-documented like-me bias, shapes who gets promoted and believed at work.
• Why phrasal verbs (take off, take up, take over, take down) quietly derail non-native English speakers, and how AI prompts can swap them for stronger, clearer verbs.
• What a McGill University study on foreign accents reveals about trust, credibility, and confident delivery.
• How investor relations teams now run CEO earnings calls through AI to score language choice and tone of voice.

Novak repeatedly reframes inclusive communication as a bottom-line issue rather than a political one. "The best way to position it is that this is a business issue, that you need your communication to be as clear as possible to everyone, not just to a select few," he tells the host. He also pushes back on the idea that non-native speakers are the ones who must adapt, invoking a Fred Astaire and Ginger Rogers analogy: "Ginger Rogers did everything Fred Astaire did, only backwards and in high heels." Non-native colleagues, he argues, are translating, interpreting, and vocabulary-hunting in real time while native speakers barrel ahead.

The conversation moves into concrete tactics. Novak describes building executive voiceprints by feeding hundreds of hours of transcripts into AI so leaders can deliver scripts that actually sound like them. He shares a 20-question intake he uses to help new executives tell their teams exactly how they want to be communicated with, from pre-reads to agenda formats. He references Yakov Smirnoff on the absurdity of English, contrasts Ernest Hemingway's accessibility with Oscar Wilde writing "for about 6 people," and notes that Latin American teams often operate trilingually in Spanish, Portuguese, and English until a monolingual American enters the room and collapses the exchange back to English. He also flags cultural intelligence lessons from his own preparation for business in Tokyo and Dubai.

About You Should Know

You Should Know is a WRKdefined podcast tackling the pivotal leadership challenges shaping the modern workplace. With a wide-ranging slate of guests and topics, it speaks to anyone invested in the evolving world of work, from frontline managers to global executives navigating culture, communication, and change. The episode featuring Peter Novak is available now wherever podcasts are heard.

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The June 10, 2026 episode of You Should Know, hosted by William Tincup and Ryan Leary of WRKdefined, features Kian Katanforoosh, CEO and founder of Workera and an adjunct lecturer at Stanford University, where he teaches neural networks and deep learning. The conversation makes a pointed argument for the moment: traditional workforce assessments have earned a trust problem, and AI-driven skills intelligence is poised to replace them. With hiring, upskilling, and AI readiness dominating boardroom agendas, Katanforoosh lays out why measurement itself, not talent alone, is becoming the competitive differentiator.

Across the hour, the hosts and guest press on several threads pulled directly from the field:

• The half-life of skills, now roughly 2 to 2.5 years, and its implications for lifelong learning.
• Learning velocity as a new workforce metric, measuring the delta in skills between two points in time.
• Bias in hiring, including SHRM's seven defined hiring biases, and whether AI is more or less biased than human raters.
• The Meta versus OpenAI talent war, skills-based pay, and the idea of a verified skills passport.

Katanforoosh reframes what measurement is for, pushing back on the screening-out mindset that shaped decades of pre-employment testing. On bias, he is blunt: "I'm fairly confident, I could say very confident, that AI is less biased than humans... If someone is racist, they're not going to wake up a day and not be racist suddenly... AI doesn't take time. If you actually know what's the problem and you go and you fix it, it will change overnight by definition." Tincup argues the word assessment itself carries too much toxic baggage and should be retired in favor of skills measurement.

The discussion goes deep on deployment. Workera typically rolls out in two phases, starting with a pyramidal AI badging framework covering understanding AI, applying AI, and building AI, including GenAI and responsible AI certifications, before layering role-specific skills for product managers, marketers, and technical staff. Katanforoosh cites World Economic Forum data projecting a net 78 million more jobs created than lost by 2030, references the Meta-OpenAI poaching wave reported by Klover.ai, and floats universal basic income as a possible bridge as skill values fluctuate. He also describes Workera's product, The Sage, an AI mentor built on multimodal assessment that can speak, ask candidates to code, whiteboard, or problem-solve.

About You Should Know

You Should Know, from WRKdefined, is a podcast delving into pivotal leadership challenges in the workplace. Hosts William Tincup and Ryan Leary unpack the evolving world of work with candid, sharply reported conversations aimed at HR leaders, executives, and anyone invested in how organizations hire, develop, and retain talent. The episode with Kian Katanforoosh is available now wherever podcasts are heard.

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Long before the boardrooms, the retail giants, and the roster of world-famous clients, Mitch Gould was a kid from Brooklyn with retail in his blood. A third-generation retail distribution professional following a great-grandfather who pioneered closet accessories in Brooklyn and a grandfather in manufacturing and distribution, Gould turned that family DNA into one of the most remarkable careers in American consumer products.

A Global Education at Fifteen

At fifteen, Gould left home to attend Florida Central Academy, a private school near Orlando where his classmates came from all over the world, including Japan, Europe, and beyond. Living and studying alongside students from every corner of the globe planted the seeds of an international outlook that would define his career: an instinct for building bridges between brands and markets across borders, decades before "global business" became a boardroom buzzword.

A Retail Revolution: The Evolution of Distribution

Gould's signature achievement is the creation of the Evolution of Distribution®, a proprietary model that unites sales, marketing, regulatory, and public relations under one roof, giving brands a single, seamless path into American retail. With it, Gould placed products on the shelves of the nation's largest retailers, including Walmart, Costco, CVS, and Walgreens.

His defining feat came online: Gould built Amazon's sports nutrition category from ground zero, growing it into a business generating more than $100 million, a category that today serves millions of consumers worldwide.

The Man the Legends Call

Over four decades, Gould became the executive that icons trust with their names. He has developed and represented brands for a who's-who of sports and entertainment legends, including Wayne Gretzky, Hulk Hogan, Chuck Norris, Steven Seagal, Joe Theismann, Steve Garvey, Chuck Liddell, eight-time Mr. Olympia Ronnie Coleman, Bob Wall, and Roberto Clemente Jr.

"I learned retail at the kitchen table before I ever learned it in a boardroom," said Mitch Gould. "Three generations of my family lived and breathed distribution. Everything I've built, from the Evolution of Distribution® to the Amazon sports nutrition category to the brands I've launched with the greatest athletes in the world, started with those Brooklyn roots and a boarding school full of classmates from around the globe."

From the Oscars Gift Bag to the Next Chapter

Gould's journey is chronicled in his memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, distributed through Ingram, a book so compelling it was featured in the Oscars gift bag, placing his story in the hands of Hollywood's elite.

From Brooklyn to boarding school, from entrepreneur to the trusted partner of legends, Mitch Gould's story is still being written, and the next chapter promises to be his biggest yet.

About Mitch Gould

Mitch Gould is a third-generation retail distribution professional, entrepreneur, and author based in Boca Raton, Florida. The creator of the Evolution of Distribution®, he has placed brands with America's largest retailers, including Walmart, Costco, CVS, and Walgreens, built Amazon's sports nutrition category from ground zero to more than $100 million, and developed brands for some of the biggest names in sports and entertainment. His memoir, The Blonde, the Ferrari, and the Kwan, was featured in the Oscars gift bag.

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A San Antonio homeowner can have legitimate roof damage, file an insurance claim, and still receive no payment from the insurer.

Recent reporting found that approximately 51% of homeowners' claims handled by USAA and affiliated insurers closed without payment in 2025.

That figure does not mean USAA wrongfully denied half of its homeowners' claims. Claims may close without payment because the approved damage falls below the deductible, the policy excludes the loss, the homeowner decides not to continue the claim, related claims are combined, or a closed claim is later reopened.

USAA has said that after accounting for those circumstances, fewer than 6% of its homeowners claims were denied without payment.

Zooby Home Exteriors explains the distinction and its practical effect on homeowners in “USAA Closed 51% of Homeowners’ Claims Without Payment. Before You File, Find Out What Your Roof Actually Needs.”

The figures arrive as hail damage is receiving renewed national attention. A July 2026 New York Times report, “Inside the United States’ Billion-Dollar Blind Spot,” examined the growing cost of hail and why the threat remains difficult to measure and predict.

For San Antonio homeowners, the two stories point to the same concern. Storm damage can become a household financial problem, especially when repair costs approach or fall below a percentage-based wind or hail deductible.

Why an Inspection Should Come Before a Claim Decision

After a hailstorm, homeowners may notice loose shingles, granules in the gutters, damaged vents, ceiling stains, or signs of roofing damage throughout the neighborhood.

Those signs deserve attention, but they do not reveal the roof's full condition.

A professional inspection can help identify visible hail or wind damage, lifted or missing shingles, granule loss, damaged flashing, cracked pipe boots, water intrusion, age-related deterioration, and isolated problems that may be repairable.

It can also identify widespread damage or deterioration that may necessitate replacement.

Zooby discusses these roof stressors in “What’s Damaging Your Roof? A San Antonio Homeowner’s Guide to Inspection, Repair, and Zoobification.”

The inspection answers a roofing question: what does the roof actually need?

The insurance carrier answers a different question: what does the policy cover?

Zooby can inspect the roof and document visible conditions. Zooby does not determine whether an insurance company must pay a claim.

A 2% Wind or Hail Deductible Can Equal $7,000

Many Texas homeowners policies use percentage-based wind and hail deductibles.

For a home insured for $350,000, a 2% wind or hail deductible equals $7,000.

If an insurance carrier approves $6,500 in covered roof repairs, the homeowner may receive no payment because the approved amount is lower than the $7,000 deductible.

The roof may have legitimate storm damage, and the repair may still be necessary. The approved loss simply does not exceed the amount the homeowner is responsible for paying.

The Texas Department of Insurance provides a similar example in its consumer guidance. TDI explains that when a home has a $7,500 percentage deductible and needs $6,500 in roof repairs, the policy would not pay because the repair cost is lower than the deductible.

Zooby provides a more detailed explanation of this issue in “Wind and Hail Deductibles in Texas: Why Your Roof Claim May Cost More Than You Expect.”

“The percentage on the declarations page can look small,” Zubiate said. “Once it is converted into dollars, the homeowner may discover that the deductible is several thousand dollars. That number can completely change the claim decision.”

Zooby is encouraging San Antonio homeowners to calculate their wind and hail deductible in dollars before storm damage creates pressure to act quickly.

Hail Damage Can Become a Household Expense

Hail is one of the most expensive severe weather threats in the United States.

The Insurance Institute for Business & Home Safety reports that annual hail losses routinely exceed $10 billion. Damage from one hailstorm striking a major city can reach $1 billion.

“Hail is not only a roofing issue. It can become a household financial issue,” Zubiate said. “A homeowner may know they have insurance but not realize how large the deductible could be until after the storm.”

Zooby examines the household impact of percentage-based deductibles in “The $7,000 Hail Surprise: What San Antonio Homeowners Should Know Before the Next Storm.”

The condition of the roof, the severity of the damage, the insurance policy, and the size of the deductible can all affect what happens after a hail event.

A roof may already be weakened by San Antonio heat, ultraviolet exposure, wind, age, poor attic ventilation, installation problems, debris, or previous storms before the next hailstone falls.

Some damage happens suddenly. Other problems build slowly until a storm exposes them.

A Damaged Roof May Be Repairable

Some homeowners assume storm damage means the entire roof must be replaced.

That is not always true.

Limited damage may be corrected by replacing damaged shingles, repairing flashing, addressing a leak, or completing another targeted roof repair.

If the probable repair cost is below the deductible, filing a claim may not result in an insurance payment.

Other roofs may have widespread storm damage, advanced deterioration, or structural concerns that make roof replacement the responsible option.

The purpose of the inspection is not to push every homeowner toward the same answer. It is to distinguish between a repairable problem, an aging roof, and damage that requires replacement.

“Before a homeowner creates a claim record or commits to replacing the roof, they should know whether the problem can be repaired,” Zubiate said. “That information can prevent an expensive decision based on fear or assumptions.”

Roof Age and Policy Terms May Affect the Payment

The deductible is not the only part of a homeowners policy that may affect a roof claim.

A policy may cover the roof at replacement cost or actual cash value.

Replacement cost coverage may pay the current cost of repairing or replacing covered property, subject to the deductible and other policy terms. Actual cash value coverage subtracts depreciation based on the roof’s age and condition.

Some policies may also contain roof payment schedules, age-based coverage reductions, cosmetic damage exclusions, matching limitations, or special wind-and-hail provisions.

The Texas Department of Insurance home insurance guide explains that claim payments may be reduced by depreciation and the deductible, depending on the coverage.

Zooby recommends that homeowners review the wind and hail deductible, replacement cost or actual cash value terms, roof age limitations, depreciation requirements, cosmetic damage exclusions, matching provisions, and any wind or hail exclusions.

Homeowners should ask their insurance agent or carrier to explain how those terms apply to their policy.

Filing a Claim Should Be an Informed Decision

Zooby is not advising homeowners to avoid legitimate insurance claims.

Homeowners insurance exists for covered losses. Serious storm damage, active leaks, and conditions that could cause further property damage should be addressed promptly.

Zooby is encouraging homeowners to understand the roof condition, the likely repair cost, and the deductible before automatically filing.

The Texas Department of Insurance advises homeowners to find their deductible and obtain repair estimates. TDI also notes that filing a claim may affect premiums or claim-free discounts.

A homeowner who understands the damage, repair costs, deductible, and policy is in a better position to decide whether to contact the carrier, pay for repairs, consider another roofing option, or proceed with a replacement.

Repair, Zoobification, or Replacement

After inspection, the appropriate option may be repair, Zoobification, or full roof replacement.

Repair may be appropriate when damage is limited, and the remaining roof is still serviceable.

Zoobification is Zooby’s service for qualifying asphalt shingle roofs that are aging but still have useful life. It may be considered when repair alone is not the complete answer, but full replacement is not yet necessary.

Not every roof qualifies.

Some roofs need repair. Some need replacement. Some qualifying asphalt shingle roofs may be candidates for Zoobification after inspection.

Zoobification is not intended to conceal storm damage or extend the life of a roof that should be replaced.

Zooby also provides a Limited Credit Warranty for Zoobification. If complete roof replacement later becomes necessary, Zooby may apply a credit toward a full roof replacement performed by Zooby, subject to the written warranty terms. The credit has no cash value and is non-refundable.

When larger roof work is necessary, homeowners may also ask Zooby about available financing options. Financing does not change the deductible or determine whether insurance coverage applies. It may provide another way to address necessary work when the homeowner must pay at least part of the cost.

Texas Contractors Cannot Waive Insurance Deductibles

Zooby reminds homeowners that a Texas roofing contractor cannot legally waive, absorb, rebate, or help a homeowner avoid paying an insurance deductible.

The Texas Department of Insurance warns consumers that deductible-waiver offers may involve rebates, inflated invoices, or other arrangements intended to make the deductible disappear.

Homeowners should be cautious when a contractor promises a free roof or says the deductible will not have to be paid.

A deductible waiver is not a legitimate solution to a large win

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Episode 81 of the Rock Solid: Round Rock Business Leaders Podcast, titled "Ennis Wright: A TikTok Insider Reveals How Small Businesses Can Grow Without Going Viral," hosted by Bryan Eisenberg, welcomes TikTok account executive and Round Rock native Ennis Wright for a candid conversation about how businesses of every size can use the platform to reach new audiences. Published July 7, 2026, the episode follows Wright's recent appearance at the Round Rock Chamber's Founders Forum and arrives as TikTok, now a U.S. company, reshapes how local brands think about discovery, storytelling, and search.

Eisenberg and Wright address misconceptions that deter business owners from the platform and outline practical steps to begin. Threads covered include:

• Why the claim "my audience isn't on TikTok" no longer holds, with examples of 50 to 75-year-old buyers converting on vitamin brands
• The "halo effect" that drives TikTok viewers to Google, Meta, YouTube, and brand websites
• The difference between open-loop and closed-loop selling, and when TikTok Shop is (and isn't) the right fit
• How TikTok One's creator marketplace and Spark Ads connect brands to vetted creators
• Why AI has made authentic, human storytelling more valuable, not less

Wright pushes back hard on the idea that virality equals success. "You do not need to go viral on TikTok to have success," he tells Eisenberg, citing his work with comedian David Burdett through TikTok's talent agency. He argues that consistent engagement beats one-hit spikes, and that half his job isn't selling ads at all. "Half of my job isn't even selling TikTok, it's teaching TikTok," he says, describing how he walks clients through organic content, paid media, creator partnerships, and TikTok Shop as parallel growth levers rather than competing bets.

The conversation turns concrete with case studies. Wright points to Cardiff Bank, a small-business lender that grew by telling stories about denied credit applications rather than pitching loan products. Eisenberg counters with an HVAC operator he profiled at the Chamber who built a $100 million brand around an origin story of holding his father's flashlight and a signature red-screw installation detail. The two also riff on Round Rock's transformation, from the new Griffith Building (Wright's former library) to Kalahari Resorts, Old Settlers Park, and the Brushy Creek Trail, and Wright's roots at Stony Point High School before stints at Oracle, Canva, and TikTok.

About Rock Solid: Round Rock Business Leaders Podcast

Produced at Round Rock Studio and hosted by bestselling author and keynote speaker Bryan Eisenberg, Rock Solid spotlights the entrepreneurs, nonprofits, and organizations shaping Round Rock, Texas. Each episode explores the personal journeys and business strategies of leaders who are building the community from the inside out. Episode 81 is available now wherever podcasts are heard.

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Reztart, the Swedish metabolic nutrition brand developed by Indevex AB, is highlighting the growing connection between metabolic health, workplace performance, consumer wellness, and rising healthcare costs as the company continues expanding its presence in the United States.

As employers and individuals look for practical ways to support long-term wellness, metabolic health is becoming part of a broader business conversation. Energy fluctuations, food cravings, weight management challenges, and blood sugar imbalance can affect how people feel and function throughout the day, creating greater interest in preventative nutrition strategies that fit into modern lifestyles.

"Metabolic health is no longer only a personal wellness issue," said Daniel KK Hahn, CEO of Indevex AB. "It is becoming a business priority because it affects energy, productivity, healthcare costs, and the way people manage their daily lives."

Reztart was developed as a protein- and fiber-rich powder shake built on Indevex's patented NGC (Natural Glycemic Control) ingredient platform. The formulation is designed to support blood sugar balance, satiety, energy stability, and reduced cravings through a nutrition-first approach.

The company's U.S. expansion comes at a time when consumers are increasingly aware of the role that blood sugar and metabolic health play in everyday wellness. While blood sugar has historically been discussed primarily in connection with diabetes, Reztart believes the conversation is broadening to include energy, appetite, healthy aging, weight management, and preventative lifestyle choices.

Why Metabolic Health Matters at Work

Modern work routines can make consistent nutrition difficult. Long hours, stress, irregular meals, desk-based schedules, and convenient snack choices can all contribute to energy crashes and cravings. For employers, these everyday wellness challenges may influence productivity, absenteeism, healthcare spending, and employee well-being.

Reztart believes nutrition should be part of the workplace wellness conversation as organizations look for practical tools that employees can incorporate into their daily routines.

"People do not need complicated solutions to begin improving daily habits," Hahn said. "They need convenient nutritional options that support stable energy, fullness, and better control over cravings."

Expanding U.S. Availability

As part of its continued U.S. expansion, Reztart products are now available through OneLavi.com, giving American consumers access to the company's science-backed metabolic nutrition platform.

Current offerings include:

• Reztart Chocolate Powder Shake - A rich chocolate-flavored protein and fiber shake designed as a balanced snack option for busy lifestyles.

• Reztart Vanilla Powder Shake - A smooth vanilla-flavored functional shake formulated to provide convenient nutrition on the go.

• Reztart Strawberry Powder Shake - A fresh strawberry-flavored shake that combines taste and functionality in a satisfying daily nutrition option.

Each product contains 14 single-serving pouches and is formulated with the patented NGC (Natural Glycemic Control) platform, a proprietary nutrient blend that includes concentrated ingredients derived from apples, rose hips, sugar beet fiber, peas, omega-rich eggs, and whey protein.

The formulations are designed to deliver protein, fiber, and essential nutrients while maintaining a low glycemic load. All three products are gluten-free, nut-free, and manufactured in Sweden.

"Making Reztart available through OneLavi.com represents an important step in our U.S. expansion," Hahn said. "We want to make science-backed metabolic nutrition more accessible as consumers become increasingly focused on everyday wellness and preventative nutrition."

Looking Ahead

The rise of metabolic health as a wellness category reflects a larger shift in consumer behavior. More people are seeking ways to act earlier, before small daily health challenges become larger concerns. This shift is also influencing how brands, retailers, employers, and healthcare organizations think about nutrition.

Through its continued U.S. expansion, Reztart aims to make science-backed metabolic nutrition more accessible while contributing to a broader conversation around prevention, energy, and long-term wellness.

About Reztart®

Reztart® by Indevex AB, Sweden, is a European science-backed metabolic nutrition brand focused on blood sugar support, energy stability, and sustainable weight management. Built on the patented NGC® (Natural Glycemic Control) platform, Reztart® products are designed to support metabolic function through clinically informed, nutrition-first formulations.

Indevex AB has more than 25 years of experience in metabolic health research, ingredient development, and commercialization. The company’s mission is to provide practical, science-driven tools that help individuals take control of their metabolic health before more intensive interventions become necessary.

For more information, visit https://www.reztart.com/en/ 

About Indevex AB

Indevex AB is a Swedish science-driven nutrition company focused on metabolic health and blood sugar support. With more than 20 years of research, the company developed NGC® (Natural Glycemic Control), a patented ingredient platform designed to support glycemic balance, reduce cravings, and promote sustained energy.

Backed by clinical research and developed in collaboration with international experts, Indevex translates metabolic science into practical, nutrition-based solutions. Through its consumer brand Reztart®, the company brings its science directly to market with accessible products designed for everyday metabolic support.

For more information, visit: https://indevex.com/ 

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News marketing pioneer and Author David A. McInnis today announced the release of News Marketing: The 28-Day System for AI Visibility Through Press Releases, a new book designed to help businesses, marketers, communicators, and public relations professionals adapt to the rapidly changing landscape of AI-powered information discovery.

As platforms such as ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly shape how people find and consume information online, organizations face a new challenge: ensuring their expertise, products, services, and announcements are visible within AI-generated answers.

News Marketing: The 28-Day Discipline That Keeps Brands Findable presents a practical framework for addressing that challenge by helping organizations understand how AI systems retrieve information, evaluate sources, recognize entities, and surface content in response to user questions. The book introduces concepts including AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in modern digital discoverability.

"Many organizations are still operating with visibility strategies built for an earlier era of the internet," said David A. McInnis, author of News Marketing. "The rise of AI-powered search and answer engines is changing how information is discovered. This book provides a practical framework for understanding those changes and adapting to them."

The book outlines a repeatable 28-day publishing system designed to help organizations create structured, discoverable content that can support long-term visibility across traditional search engines and emerging AI retrieval systems. It explores how content assets like news releases, when properly structured and amplified, can serve as durable digital assets that contribute to brand discoverability long after publication.

Topics covered in the book include:

• How AI systems retrieve and evaluate information
• The differences between AI training, grounding, and retrieval
• The role of entity authority and knowledge graphs
• Schema markup and structured data best practices
• AI visibility, AIO, GEO, and evolving search behaviors
• The 28-Day Rule for maintaining newsworthiness and discoverability
• Building long-term visibility through news-driven content strategies

News Marketing: The 28-Day System for AI Visibility Through Press Releases is available now in paperback and Kindle editions on Amazon.

Free Access to the News Marketing AI ChunkTool

Marketers and PR professionals are invited to download the News Marketing book and gain free access to the AI ChunkTool, a companion web application that lets writers see their copy the way AI does. ChunkTool analyzes any pasted text and maps exactly where AI retrieval systems will slice it into chunks, comparing six industry-standard chunking strategies side by side, from fixed token windows to paragraph and semantic splitting.

Writers can instantly verify that key claims and brand messages survive intact inside a single chunk, check whether any critical phrase gets severed at a chunk boundary, and receive a full emailed report of the analysis. The AI ChunkTool is available free at chunktool.newsmarketingbook.com.

To learn more about the book or download a complimentary digital edition, visit News Marketing Book - The Online Visibility Program for AI and SEO.

About David A. McInnis

David A. McInnis is an entrepreneur, author, and innovator in digital communications and information discovery. His work focuses on helping organizations improve visibility, discoverability, and engagement in an evolving digital landscape shaped by artificial intelligence and emerging search technologies.

About News Marketing: The 28-Day Discipline That Keeps Brands Findable

A working playbook for marketing and PR professionals, News Marketing is the practice of publishing one clear, well-structured release every 28 days and letting that rhythm build a permanent, searchable footprint your buyers can find. You'll learn the release format, the calendar, and the measurement plan. The book covers how today's retrieval engines read and surface the work, but the discipline stands on its own. It worked before AI search. It works better now.

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Cari McGee ranks as the #43 real estate agent in Washington state after closing 52 sales in 2025 for $26.3 million in sales volume, according to the 2026 WSJ/RealTrends Verified agent rankings. 

For the second year in a row, McGee has secured a position on RealTrends’ annual rankings of top-producing agents nationally, based on verified 2025 sales volume and transaction count..

Why did RealTrends honor Cari McGee?

McGee’s total of 52 transactions in 2025 makes her the #43 most successful agent in Washington based on sales count, and one of the top 1.5% agents in the United States. It also makes her the #3 individual agent in Tri-Cities, Washington. 

Her $26.34 million sales volume in 2025 ranked #3 in the Tri-Cities among individual agents and #163 in the state. This is especially impressive given that Tri-Cities home prices are among the lowest in any major metro area in Washington. 

“It’s amazing to think that only a few dozen agents sold more homes than me in the entire state of Washington last year,” McGee said. “Thank you to everyone who put their trust in me and hired me, or referred me to others who hired me. I am so, so grateful.”

What makes Cari McGee a top agent in Tri-Cities, Washington?

Clients praise Cari McGee for her hands-on approach, responsiveness, and personal attention. As the only active licensed agent on the Cari McGee Real Estate Team, she works directly with all of her clients - both buyers and sellers. They also value the client care she provides long after the sale, which includes a unique rewards program offering perks and benefits from local and national businesses.

The RealTrends Verified Rankings honor comes on the heels of other recent awards. At a recent RE/MAX Northwest awards ceremony held in Kennewick, McGee was named:

• #10 individual RE/MAX agent in the entire state of Washington

• #3 individual agent at RE/MAX Northwest (out of 200+ agents in 11 offices across WA and OR)

• #1 RE/MAX agent in Washington state for giving to the Children’s Miracle Network Hospitals

• 2025 RE/MAX Chairman’s Club

Cari McGee is available for interviews with interested members of the media. You can reach her directly at (509) 430-5342 or via email at Email Contact.

About the Cari McGee Real Estate Team

Cari McGee is an award-winning Tri-Cities Realtor® who’s sold more than 650 homes since 2004. She's a top listing agent and skilled negotiator who sells homes fast. In 2025, Cari's listings spent a median of just 10 days on market, much faster than the market median of 28 days. She has more than 270 5-star reviews, and her clients often say Cari McGee is the best Realtor in the Tri-Cities. 

Cari is a two-time Tri-Cities Best Real Estate Team winner (bronze), one of the Top 200 agents in the state of Washington, and in the Top 1% of agents nationwide. She’s also the #1 RE/MAX agent in Tri-Cities, and #10 RE/MAX agent in Washington state. In 2025, BUILD magazine named her the Most Trusted Realtor® in Tri-Cities, Washington. Cari leads a small, hands-on team that balances efficient systems with personal guidance. Her business is built on the promise that no agent takes better care of their clients. She offers a client recognition program called Rockstar Rewards, with exclusive benefits from local and national businesses. Learn more about Cari and the team at CariMcGee.com. 

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HR.com is proud to announce the recipients of its 2026 Future of Learning Technology and Upskilling Awards, celebrating organizations and solution providers transforming workplace learning through innovation, intelligent automation, and technology-enabled development. These awards recognize excellence in creating learning experiences that build skills, foster employee development, and prepare organizations for the future of work. 

As learning technologies continue to evolve, this year's winners are redefining learning and development by building workforce capabilities, accelerating employee growth, and driving measurable business impact through forward-thinking learning strategies and automation.

HR.com's Learning Tech Product Award: Harbinger Group

AURA by Harbinger Group is an AI upskilling and readiness initiative redefining employee development through structured, role-based learning, responsible AI adoption, and capability building. It fosters an AI-first culture, driving workplace impact through real-world application of learning. 

HR.com's Best Implementation of Learning Tech Award: Lenovo

Team Leader: Erika Johnson
Lenovo’s Grow@Lenovo team delivered a transformational, enterprise-wide Workday Learning implementation that redefined global learning. Through strong cross-functional collaboration and focus on adoption, they created a seamless future-ready learning experience that drives continuous growth and business impact. 

View All HR.com Awards:  www.hr.com/awards 

"Learning and development is helping organizations build more capable, adaptable teams," said Debbie McGrath, CEO of HR.com. "This year's winners are using smarter, innovative technology to create better learning experiences that fuel employee growth and help organizations prepare for what's next." 

About HR.com 

HR.com, the largest network of HR professionals, is committed to helping HR professionals advance and build meaningful careers and find the optimal solutions to enhance their job performance. Over 2 million HR professionals rely on HR.com for career development, networking, and compliance 24/7/365. Offerings include 300+ leading-edge HR Research Institute industry studies, innovative professional education with 500+ annual webcasts and virtual courses, the most comprehensive HR exam prep program for SHRM/HRCI certification (prepare for a salary increase!), in-person HR conferences, HR tools, and legal compliance updates. Visit www.HR.com to maximize your potential!  

HR.com Newsroom

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Securing placement at major retailers such as Costco, Walmart, CVS and Walgreens is a milestone for any health, wellness, beauty or consumer product brand. But according to Mitch Gould, Founder and CEO of Nutritional Products International (NPI), earning a purchase order is only the beginning of building a successful retail business.

"Getting onto the shelf is an important achievement," Gould said. "Getting products off the shelf is what builds brands. Distribution opens the door, but marketing creates the consumer demand that keeps products moving."

A third-generation retail distribution professional, Gould has spent more than four decades helping domestic and international brands enter the U.S. marketplace. During his career, he has secured millions of dollars in purchase orders from some of America's largest retailers, including Costco, Walmart, CVS and Walgreens. Those firsthand experiences helped shape NPI's Evolution of Distribution® platform and the company's approach to helping brands achieve long-term retail success.

According to Gould, many companies devote tremendous effort to securing retail placement but fail to prepare for what comes next.

"Retail buyers evaluate hundreds of products every year," Gould said. "The brands that stand out are the ones that arrive with compliant packaging, dependable logistics, competitive pricing and a comprehensive marketing strategy already in place. Retailers want confidence that a brand will continue supporting the product after it reaches the shelf."

That support begins long before consumers walk into a store. Gould said successful retail launches combine distribution with external national media campaigns, public relations, digital marketing, influencer outreach and educational content that help generate consumer awareness and purchase intent.

Equally important, he said, are retailer-focused initiatives such as co-op advertising programs and promotional campaigns that reinforce demand inside the store and help improve sell-through.

"The retailer has invested valuable shelf space in your product," Gould said. "Brands should invest just as heavily in supporting that retailer. An external national media program combined with an internal co-op advertising program can make the difference between simply earning distribution and building lasting retail success."

NPI's Evolution of Distribution® platform was developed around this philosophy. The company provides domestic and international health, wellness, beauty and consumer product brands with a turnkey solution for entering the U.S. retail market, including retail strategy, regulatory guidance, sales management, logistics, warehousing and marketing support through its sister company, InHealth Media.

Whether a brand's goal is placement at Costco, Walmart, CVS, Walgreens or another leading U.S. retailer, Gould said preparation and post-placement support are equally important.

"Landing the account is only the first step," Gould said. "The brands that continue investing in consumer awareness, retailer support and demand generation are the ones that build lasting retail partnerships and long-term growth."

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

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As Americans celebrate Independence Day, ORGANA International is recognizing the entrepreneurial spirit that has long been a driving force behind innovation, small business growth, and the pursuit of the American dream.

For Larry Mills, CEO of ORGANA International, entrepreneurship has always been about more than building a company. It has been about creating products that help people live healthier lives while steadily growing a business founded on integrity, customer relationships, and a long-term commitment to wellness.

"Independence Day reminds us that one of America's greatest strengths is the freedom to pursue an idea and turn it into something meaningful," said Mills. "Building a business isn't about overnight success. It's about staying committed to your vision, serving your customers, and continuing to improve year after year."

Founded in 1997, ORGANA International has grown from a wellness company focused on natural health products into a recognized brand serving customers across the United States while expanding into international markets. The company continues to broaden access to its portfolio of plant-derived wellness products through leading online marketplaces and global distribution initiatives.

Mills said ORGANA's growth reflects the opportunities available to entrepreneurs who remain focused on long-term value rather than short-term results.

"We've been fortunate to grow step by step over the years," Mills said. "Every milestone has been made possible by loyal customers, dedicated partners, and the opportunity to build a business in a country that encourages innovation and entrepreneurship."

Built on Wellness, Guided by Purpose

Since its founding, ORGANA International has remained committed to developing wellness products rooted in natural ingredients and everyday health support. Its product portfolio includes Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, magnesium creams, and other wellness formulations designed to complement healthy lifestyles.

As consumer interest in natural wellness continues to grow, ORGANA remains focused on educating consumers while expanding access to its products both in the United States and internationally.

ORGANA Wellness Products - Available on Amazon

Consumers can purchase ORGANA's Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, and other wellness products through the company's website and on Amazon. The company continues to expand availability while remaining committed to the natural wellness philosophy that has guided ORGANA for nearly three decades.

"Entrepreneurship is ultimately about creating something that improves people's lives," Mills added. "We're grateful for the opportunity to continue serving our customers, and Independence Day is a meaningful reminder of the freedom that makes journeys like ours possible."

About ORGANA International

Founded in 1997, ORGANA International is a wellness company committed to delivering natural, bioavailable products that help people live healthier lives. From trace minerals and liquid oxygen to magnesium creams and detoxification teas, ORGANA’s product line is designed to restore vital elements often missing in modern lifestyles. Headquartered in Springville, Utah, ORGANA is a customer-first company with a 5-star BBB rating and nearly three decades of dedication to natural wellness.

FDA Disclaimer
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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As Americans prepare to celebrate Independence Day, veteran entrepreneur and distribution executive Mitch Gould is reflecting on the entrepreneurial spirit that has defined both his own career and the opportunities available to innovators who pursue the American Dream.

For Gould, the Fourth of July represents more than a national holiday. It serves as a reminder that the freedom to build a business, embrace calculated risks, and create opportunity remains one of America's greatest strengths. Those themes are central to his memoir, The Blonde, The Ferrari & The Kwan, which chronicles the experiences, relationships, successes, and lessons that shaped more than three decades in the consumer products industry.

"America has always rewarded people who are willing to work hard, think differently, and persevere through challenges," said Mitch Gould, founder and CEO of Nutritional Products International. "My career has been built on the belief that opportunity still exists for entrepreneurs who are willing to pursue it. That's a message worth remembering every Independence Day."

From humble beginnings in Brooklyn, New York, Gould built a career helping consumer brands navigate one of the world's most competitive retail markets. Over more than 35 years, he has worked with companies from around the globe seeking to establish a successful presence in the United States, while developing his proprietary Evolution of Distribution® model to simplify the complex process of entering the U.S. marketplace.

Those experiences inspired The Blonde, The Ferrari & The Kwan, a memoir that goes beyond business strategy to share the people, relationships, and defining moments that shaped Gould's entrepreneurial journey. The book offers readers an inside look at the lessons learned through decades of building businesses, overcoming setbacks, and recognizing opportunities where others saw obstacles.

"Every entrepreneur experiences failure at some point," Gould said. "The important thing is learning from those experiences and continuing to move forward. Persistence has always been one of the greatest competitive advantages any business owner can have."

Today, Gould continues helping international companies pursue their own version of the American Dream through Nutritional Products International's Evolution of Distribution®, a comprehensive platform that combines logistics, regulatory guidance, retail placement, e-commerce strategy, and post-placement marketing support under one roof.

"As we celebrate Independence Day, I'm reminded that America's greatest strength has always been the opportunity it offers innovators, dreamers, and entrepreneurs," Gould added. "The American Dream is still alive for those willing to work hard, adapt, and never stop believing in what's possible."

For more information about Mitch Gould, and Nutritional Products International's Evolution of Distribution®, visit www.nutricompany.com.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

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Wolfson Group, a global consumer wellness company, today announced the acquisition of a portfolio of established wellness brands, strengthening its position in the growing health and wellness sector while accelerating expansion across the United States. 

Wolfson Group's expanded portfolio includes the established wellness brands PhenQ, TestoPrime, NooCube and YourBiology, creating a stronger platform for growth across retail, e-commerce and international distribution. 

The brands are already available to U.S. consumers through Amazon, with Wolfson Group now investing in broader market expansion through additional retail partnerships, enhanced consumer education, strategic distribution and continued product innovation.

"The acquisition represents an exciting milestone in our long-term growth strategy," said Scott Dingwall, Founder and CEO of Wolfson Group. "These brands have built strong customer loyalty and proven demand across key wellness categories. By bringing them into the Wolfson Group family, we can accelerate investment, expand distribution and make these trusted products accessible to even more consumers across the United States."

The portfolio spans several of the fastest-growing areas of consumer wellness, including weight management, cognitive performance, gut health, healthy ageing and men's wellbeing. Together, the brands serve consumers looking for science-led products that support long-term health and lifestyle goals.

The acquisition reflects Wolfson Group's commitment to building a diversified wellness ecosystem focused on preventative health and evidence-based nutrition. The company believes continued consumer demand for proactive wellness solutions presents significant opportunities for long-term growth in North America.

"We continue to see consumers taking greater ownership of their health and wellbeing," Dingwall added. "Our ambition is to build brands that people trust throughout every stage of their wellness journey. This acquisition gives us an even stronger foundation to deliver on that vision."

Wolfson Group plans to continue investing in product innovation, digital growth, retail partnerships and international expansion as it scales the portfolio across the U.S. market.

About Wolfson Group

Wolfson Group is an international consumer wellness company focused on building science-led brands that help people live healthier lives. Its portfolio spans weight management, cognitive health, gut health, men's wellness, beauty and healthy ageing, serving millions of consumers worldwide through direct-to-consumer, marketplace and retail channels.

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Medical Resource Association today officially announced their Third Annual Science in the City International - Paris 2026, a premier international symposium dedicated to the advancement of cannabinoid therapeutics, physician education, and clinical integration. The event will convene global leaders in medicine, research, pharmacy, regulation, and industry at a pivotal moment for France as medical cannabis enters a new phase of clinical and policy development. This event signifies a pivotal moment in the evolution of medical cannabis in France and Europe.

Building upon the success of previous two editions in Bordeaux; the expansion to Paris reflects France's emergence as one of Europe's most consequential environments for cannabinoid therapeutics and emerging pharmaceutical innovation. As the nation advances toward a permanent medical cannabis framework, Paris has become a natural convening point for regulators, clinicians, researchers, and industry leaders committed to accelerating evidence-based medicine, physician education, and responsible patient access. 

The symposium will present expert faculty yet again bringing together physicians, researchers, prescribers, pharmacist, healthcare executives, regulators, industry innovators, and patient advocates to examine the future of pharmaceutical innovation and emerging therapeutics while advancing evidence-based cannabinoid medicine across Europe.

Healthcare and life sciences are entering a defining period of transformation. Advances in pharmaceutical medicine, precision health, and the emerging science of plant-based medicine are reshaping how care is delivered, while unprecedented opportunities for collaboration emerge across academia, industry, government, and clinical practice. Science in the City International - Paris 2026 convenes leaders who recognize that the future of healthcare will be built through partnership, scientific exchange, and cross-border innovation.

"The remarkable response to our Bordeaux editions showed that the global healthcare community is seeking a forum where science meets execution and collaboration drives innovation," said Charles S. Messal, COO of Medical Resource Association. "Paris provides the perfect backdrop to convene international leaders committed to advancing medicine and improving patient outcomes worldwide."

“The timing is significant”, says Timothy L. Beury, CFO of Medical Resource Association. As France advances toward a permanent medical cannabis framework, there has never been a more important moment for scientific collaboration, physician education, and evidence-based discussion. Paris, a leading global center of science, medicine, and innovation, offers the ideal setting to explore the science, policy, education, and clinical integration needed to advance cannabinoid medicine across Europe, while examining the future of pharmaceutical innovation and emerging therapeutics.

The symposium will extend beyond Paris through their "Live from New York" global simulcast connecting international audiences and strengthening cross-border scientific exchange and collaboration. 

"The next chapter of cannabinoid medicine in France is being written now," said Kristen M. Beury, Founder and CEO of Medical Resource Association. "Science in the City International - Paris 2026 is more than a symposium; it is a convening of the individuals and institutions committed to advancing evidence-based medicine, physician education, and responsible patient access. We are honored to bring the global community together in Paris during this historic moment." 

Registration for is now open. Physicians, researchers, pharmacists, healthcare executives, regulators, industry innovators, and patient advocates are invited to participate.

Organizer Contact:
Charles Stéphane Messal
E-Mail: info@mrasrq.com
Tel: 941-726-3169 USA 
Tel: +33 5 37 10 00 69 France

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Episode 79 of Rock Solid: Round Rock Business Leaders Podcast, titled "Kim Pollok | From Layoff to CEO," hosted by Bryan Eisenberg, traces an unlikely climb from a December 31 call-center shutdown to the corner office at SWBC Payroll & HR. Published June 23, 2026, the conversation arrives as employers wrestle with hybrid work, multigenerational teams, and the breakneck arrival of AI inside HR and payroll systems. Pollok, who advanced her career without a college degree, provides a candid guide for leaders on developing talent, keeping clients, and ensuring compliance in an ever-changing environment.

Across roughly an hour, Pollok and Eisenberg unpack several threads pulled directly from her 16-year run in the industry:

• Saying "yes" through the SWBC PEO acquisition, when no one on the team knew what a PEO was.
• Finding and asking for mentors, including SWBC Mortgage CEO Susan Stewart and FI division CEO Mark Hine.
• Managing baby boomers, Gen X, and Gen Z under one roof without abandoning fairness.
• Implementing a secure, private AI system for research and workflows, ensuring client and financial data remain protected.
• Why SWBC sponsored the Round Rock Chamber's Women Who Mean Business event featuring Olympian Cat Osterman.

Pollok's voice is plainspoken and practitioner-first. On the mentor lesson that reshaped how she leads, she tells Eisenberg:

"Stop letting people give you dead birds. Don't allow people to just give you their problem and then you are taking on everybody's problem without some solutions, because you're collecting everyone's dead birds and you can't do anything with it."

She credits Susan Stewart with the framing, and now uses it with her own team alongside a second mandate: "You have a seat at the table, you've earned a seat at the table, use your voice."

The deeper context is a company built on relationships. SWBC Payroll & HR, privately held by Charlie Amato and Gary Dudley, serves clients from five employees to 7,000 across roughly 42 states, with a typical book between 40 and 300 employees and industries ranging from hospitals and urgent cares to construction, property management, nonprofits, train-car refurbishers, and pig farms. Pollok describes the firm as an essential back-office partner for small and mid-sized businesses, providing over 70 specialists at a cost-effective rate. She joined after her prior call-center employer, with over 2,000 workers, gave staff the choice to relocate to El Paso or be laid off; SWBC ran the closing job fair, then offered her an entry-level benefits coordinator role at $10,000 less than her HR-manager salary. Pollok accepted the offer that very afternoon.

About Rock Solid: Round Rock Business Leaders Podcast

Produced by Round Rock Studio and hosted by bestselling author and keynote speaker Bryan Eisenberg, Rock Solid spotlights the entrepreneurs, nonprofits, and large employers shaping Round Rock, Texas. Each episode brings the community's most interesting operators directly to listeners who can't make every chamber lunch or evening event. Episode 79 with Kim Pollok is available now wherever podcasts are heard.

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Texas Adoption Center is proud to celebrate its 10th anniversary, marking a decade of helping birth parents, adoptive families, and children navigate one of life's most meaningful journeys with compassion, guidance, and personalized support.

Over the past ten years, Texas Adoption Center has built a reputation for providing a modern, relationship-focused approach to adoption. The agency serves families throughout Texas while maintaining a strong commitment to individualized care, education, and advocacy for everyone involved in the child adoption process. Texas Adoption Center operates statewide, with a thriving Central Texas office serving Austin and nearby communities.

As the agency celebrates this milestone, Texas Adoption Center is shining a spotlight on its Austin-area services, which provide support for expectant parents, birth mothers, adoptive families, and children throughout Central Texas, including Austin, Round Rock, San Marcos, Bastrop, Killeen, and Marble Falls.

"As we celebrate ten years of serving families across Texas, we remain committed to providing compassionate, local support to those navigating their child adoption journey in Central Texas," said Kenna Hamm, Assistant Director of Texas Adoption Center. "Choosing adoption is a deeply personal decision, and having support close to home can make all the difference when considering options for an unplanned pregnancy. At Texas Adoption Center, we are proud to provide Austin birth mothers and adoptive families with local adoption support from experienced adoption professionals who are just around the corner and ready to meet. As a trusted infant adoption agency in Austin and licensed child-placing agency, we are honored to walk alongside women and families with compassion, guidance, and personalized adoption planning."

Texas Adoption Center's approach emphasizes education, empowerment, and ongoing support. The agency provides guidance for expectant mothers exploring adoption, assistance with adoption planning, support services during pregnancy, adoptive family services, home studies, matching services, and post placement support. The organization is licensed to provide adoption placement services throughout Texas and works with families across the United States.

Texas Adoption Center has become an important resource for Central Texas families seeking a more personal child adoption experience. With offices located throughout the State of Texas, including Round Rock, our team also specializes in meeting clients where they are, offering in-person support in the setting that feels most comfortable, whether that’s in their home or another preferred location. We provide adoption education, pregnancy resources, and ongoing guidance designed to help individuals make informed decisions with compassion, care, and without pressure or judgment.

Throughout the last decade, Texas Adoption Center has focused on creating a supportive environment where birth parents feel respected, adoptive families feel prepared, and children are placed at the center of every decision. The agency's team brings decades of combined experience and remains committed to providing compassionate, responsive care throughout every stage of the adoption process.

As part of its anniversary celebration, Texas Adoption Center invites Austin-area residents, healthcare professionals, community partners, expectant parents, and hopeful adoptive families to learn more about the services available through the agency.

About Texas Adoption Center

Texas Adoption Center is a licensed child-placing agency dedicated to serving birth parents, adoptive families, and children throughout Texas. With a focus on personalized support, education, advocacy, and compassionate care, the agency provides adoption planning, pregnancy support services, home studies, matching services, and placement services designed to help families navigate the adoption journey with confidence.

Austin Office
109 S. Harris Street, Suite 200
Round Rock, TX 78664
Phone: 844-893-7943

For more information, visit Texas Adoption Center.

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International brands around the world continue to view the United States as the premier destination for expansion, drawn by its large consumer base, retail infrastructure, and economic opportunity. Yet according to Nutritional Products International (NPI) Founder and CEO Mitch Gould, many companies underestimate the challenges involved in successfully entering the U.S. market.

According to Gould, the challenge is particularly pronounced for brands in the nutrition, health and wellness, beauty, personal care, and consumer packaged goods sectors. These categories often require a combination of regulatory oversight, retail relationships, distribution infrastructure, and consumer marketing expertise that can be difficult for international companies to assemble on their own.

For more than 20 years, NPI has helped international brands navigate those challenges through its Evolution of Distribution® platform, a turnkey system designed to streamline U.S. market entry and growth. Gould, an expert in nutrition, distribution, and brand building with more than 35 years of industry experience, says the platform was created after repeatedly observing successful international brands struggle with the realities of expanding into the United States.

"Over the years, I worked with many companies that achieved tremendous success in their home markets and were ready to expand internationally," said Gould. "What many discovered was that entering the United States required far more than simply shipping products across the ocean. The regulatory environment, retailer relationships, logistics infrastructure, and marketing requirements are unlike anywhere else in the world."

"Many international brands assume that success in Europe, Asia, Australia, or South America will naturally translate to success in the United States," Gould continued. "In reality, the U.S. market operates differently. Companies often underestimate the complexity of regulatory compliance, distribution, retail placement, and consumer marketing. That's exactly why we created Evolution of Distribution."

The Evolution of Distribution Platform

To address these challenges, Gould developed his proprietary Evolution of Distribution, a turnkey system designed to streamline how brands enter and scale within the U.S. market.

The Evolution of Distribution® model operates through several core pillars designed to support successful product launches and long-term brand growth.

• Global Logistics & U.S. Market Entry: NPI manages international transportation, port coordination, customs handling, and warehouse intake, allowing brands to move products seamlessly from overseas manufacturing facilities into the U.S. distribution system.

• Product Readiness & Regulatory Alignment: Before products are introduced to buyers, NPI evaluates formulation, labeling, pricing, and marketing claims to ensure alignment with FDA, OTC, and retail standards, helping brands meet U.S. regulatory expectations.

• Market Positioning & Brand Strategy: NPI works with brands to refine category positioning, packaging, and messaging so products resonate with U.S. consumers and retail buyers.

• Retail & eCommerce Placement: Leveraging decades of relationships across the retail ecosystem, NPI introduces brands directly to buyers at major retailers, specialty chains, pharmacies, and leading e-commerce platforms including Amazon and direct-to-consumer channels.

• Post-Placement Marketing & Demand Generation: Once products reach store shelves or online marketplaces, NPI activates coordinated marketing initiatives to build consumer awareness, drive sales velocity, and support long-term brand growth.

By consolidating these functions, brands can reduce complexity, avoid costly missteps, and accelerate time to market.

According to Gould, one of the key advantages of NPI's model is that it allows international companies to establish an operational presence in the United States without the need to immediately build their own infrastructure.

"We effectively become an extension of the brand's team in the United States," Gould explained. "We help manage everything from importation and warehousing to retailer introductions, distribution strategy, and ongoing promotional support. That allows companies to focus on innovation and growth while we help execute the U.S. market strategy."

Over the years, NPI has worked with numerous international brands while helping products gain exposure through relationships with major consumer brands and high-profile personalities. Gould's experience includes work with brands and figures such as Igloo, Rubbermaid, Sunbeam, Miracle-Gro, Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Gould brings more than 35 years of experience building brands across nutrition, distribution, retail, and e-commerce channels, helping companies navigate the increasingly complex intersection of product innovation, compliance, logistics, and consumer demand.

"As an expert in nutrition, distribution, and brand building, I've seen how much the market has evolved over the last three decades," Gould added. "But the fundamentals remain the same. Brands that succeed are the ones that combine strong products with the right strategy, the right relationships, and the ability to execute consistently."

Gould also reflected on his experience working with companies during the early development of Amazon's nutrition category, helping brands navigate one of the first major shifts toward digital-first distribution and e-commerce-driven growth.

"When Amazon's nutrition category was still developing, there was no roadmap," Gould said. "Brands had to learn how to compete in a completely new environment built around visibility, trust, reviews, and momentum. Those lessons still apply today, and they continue to shape how successful brands grow in both digital and traditional retail."

As international brands continue to look to the United States for growth opportunities, NPI remains focused on helping them navigate the complexities of market entry through its proven Evolution of Distribution® platform.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

Media Contact

M. Willaman
Email Contact561-544-0719

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HR.com is pleased to announce the winners of the 2026 People Analytics Awards, which recognize solution providers and teams demonstrating excellence in leveraging HR data and analytics to drive strategic decision-making and deliver measurable improvements in workforce outcomes and business results. 

Best People Analytics Platform: SplashBI

SplashBI People Analytics helps HR teams and employers turn workforce data into actionable insights across the full employee lifecycle. By unifying HR, finance, and operational data, the platform enables smarter decisions in hiring, retention, workforce planning, and DEI. AI-driven analytics reduce reporting time and improve agility, helping organizations lower turnover, accelerate hiring, and optimize workforce costs. 

“Awards are always special, but this one means a little more because it was strengthened by the voices of our customers,” stated Naveen Miglani, CEO & Co-founder of SplashBI. “Their trust, feedback, and partnership have helped shape who we are as a company, and we hope to continue this in the future. We’re grateful for that confidence and excited about what lies ahead.” 

Most Data-Powered HR Team: EPAM Systems and Team Leader Aliaksei Nekrakha

The EPAM People Analytics function drives measurable business outcomes across all levels of the organization by embedding data into hiring, development, rewards, workforce planning, and retention decisions. Through predictive models, AI-driven tools, and trusted global data products, it enables faster, fairer, and more effective decisions that improve retention, efficiency, and performance at scale. 

“Winning this award is a testament to our team's commitment to turning data into meaningful people decisions. It validates that HR can and should be a strategic force - one that pairs human expertise with the power of data.” said Aliaksei Nekrakha, VP, Compensation and Enterprise Analytic, EPAM Systems. “We're proud, but more importantly, we're inspired to keep innovating and setting new standards.”  

View All HR.com Awards:  www.hr.com/awards 

“Each year, we see HR transformed by data and analytics,” said Debbie McGrath, CEO of HR.com. “These award winners are making outstanding achievements in HR analytics to deliver strategic impact, and are improving decision-making, employee experience, and business outcomes.” 

About HR.com 

HR.com, the largest network of HR professionals, is committed to helping HR professionals advance and build meaningful careers and find the optimal solutions to enhance their job performance. Over 2 million HR professionals rely on HR.com for career development, networking, and compliance 24/7/365. Offerings include 300+ leading-edge HR Research Institute industry studies, innovative professional education with 500+ annual webcasts and virtual courses, the most comprehensive HR exam prep program for SHRM/HRCI certification (prepare for a salary increase!), in-person HR conferences, HR tools, and legal compliance updates. Visit www.HR.com to maximize your potential!  

HR.com Newsroom

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This Father's Day, Scott Gould, Executive Vice President of Business Development at Nutritional Products International (NPI), is stepping into the spotlight - not for himself, but to honor the man who made it all possible: his father, Mitch Gould, founder and CEO of NPI and one of the most transformative figures in the health, wellness, and retail distribution industry.

Mitch Gould is the third generation to carry forward the Gould family's retail legacy. His grandfather, Saul Marks, pioneered the closet accessory category, building a manufacturing and retail business from the ground up in Brooklyn, New York. Mitch's father, Jerry Gould, carried that business forward, growing it from $250,000 to millions of dollars and cementing the family's reputation for retail excellence.

Then came Mitch.

Entering the retail industry in 1986 and founding Nutritional Products International in 2007, Mitch didn't just continue a family tradition - he completely reinvented it. His "Evolution of Distribution™" platform became a one-stop solution revolutionizing how global brands enter the U.S. market, forging relationships with Walmart, Costco, GNC, CVS, Walgreens, and Amazon, and building the foundation Scott now proudly helps lead.

"My father didn't just build a company - he built a blueprint," said Scott Gould. "Watching him take our family's Brooklyn roots and turn them into a global distribution powerhouse has been the greatest education of my life. This Father's Day, I want the world to know that everything I do at NPI, every brand we bring to market, every deal we close - it's all built on the foundation my father created."

Scott reflected on what makes Mitch's achievement so extraordinary:

"My great-grandfather Saul created an entire retail category from nothing. My grandfather grew that business into something significant. But my father looked at everything that came before him and said, 'I'm going to build something that changes the entire industry.' And he did. The Evolution of Distribution isn't just a business model - it's proof of what happens when vision, work ethic, and family legacy collide."

For Scott, the significance of this Father's Day runs far deeper than any business milestone.

"I don't show up every morning just because I work here," Scott said. "I show up because I watched my father show up - for this company, for our family, and for every brand that trusted us with their future. He is my mentor, my role model, and the reason I understand what it means to truly earn a legacy. On this Father's Day, I'm proud to be Mitch Gould's son - and even prouder to be carrying his work forward into the fourth generation."

Mitch Gould founded NPI with a mission to give global brands a turnkey path into U.S. retail - handling sales, marketing, logistics, and regulatory compliance under one roof. Since 2008, NPI has helped hundreds of domestic and international brands achieve their vision, establishing Mitch as one of the most respected figures in nutraceutical and supplement distribution.

For Scott Gould, this Father's Day is simple: it's a chance to say thank you to the man who built it all - and a promise to make every generation of the Gould family proud.

For more information about Nutritional Products International, visit www.nutricompany.com

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands including Steven Seagal, Hulk Hogan, Chuck Liddell, 8× Mr. Olympia Ronnie Coleman, and martial arts pioneer Bob Wall.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

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Long before Mitch Gould revolutionized how global health and wellness brands enter the American marketplace, the blueprint for his success was being drawn on the streets of Brooklyn, New York - one generation at a time.

Gould, founder and CEO of Nutritional Products International (NPI) and creator of the proprietary "Evolution of Distribution®" platform, grew up watching two generations of family entrepreneurs build something from nothing. His grandfather was the first - a Brooklyn manufacturer who owned a factory in Brooklyn and maintained a showroom in the Empire State Building, doing business at a time when hustle and handshakes were the currency of commerce. His father, Jerry Gould, carried the torch forward, expanding the family's footprint in manufacturing and distribution and deepening the family's roots in the retail trade.

"I grew up seeing what it meant to build something real," said Mitch Gould. "My grandfather owned a factory in Brooklyn and had a showroom in the Empire State Building - that was his world. My father Jerry took that same spirit into manufacturing and distribution. By the time I was in middle school, I already understood that retail wasn't just a business - it was a legacy."

That foundation would prove unshakeable. A Brooklyn kid who came of age watching his family navigate the complexities of American commerce, Gould entered the retail industry in 1986 and never looked back - in no small part due to a pivotal relationship with a man the industry knew simply as R.D. Wells.

Wells, a seasoned retail veteran and trusted mentor, recognized Gould's potential early and made an introduction that would help shape the trajectory of American retail history: he connected Gould with Bernie Marcus and Arthur Blank during the early days of Home Depot's national expansion. At the time, Home Depot was rewriting the rules of big-box retail, and Gould had a front-row seat.

"Between my father, my grandfather, and R.D. Wells, I couldn't ask for better mentors," said Gould. "I was at the right time, at the right place - and I listened."

That combination of family legacy and hard-won mentorship set the stage for a career that would span virtually every major retail account in the country. Gould went on to represent some of the most recognized consumer brands in the world - Igloo, Rubbermaid, Sunbeam, and Miracle-Gro - alongside celebrity lines including Steven Seagal's Lightning Bolt Energy Drink, Hulk Hogan's Hogan Nutrition, and Chuck Liddell's Iceman RX, securing placements at Walmart, Costco, GNC, CVS, Walgreens, Amazon, and Home Depot, among others. His career also brought him into the orbit of martial arts legends Chuck Norris and Bob Wall, with whom he worked closely - a relationship that further cemented his standing at the intersection of celebrity, fitness, and consumer brands.

Perhaps one of his most consequential early achievements came through his partnership with Amazon. At a time when the e-commerce giant was still best known as an online bookstore, Gould recognized the untapped potential of selling nutritional supplements and health products online. Working directly with Amazon's buyers, he helped build the company's sports nutrition and health products category from concept to inception - ultimately growing it to more than $100 million in sales. That experience became one of the foundational inspirations for what would eventually become the "Evolution of Distribution®."

In 2007, Gould founded NPI and created the "Evolution of Distribution®" - a first-of-its-kind, turnkey platform that integrates FDA compliance, global logistics, retail introductions, sales, and marketing under one roof. What his grandfather built with a Brooklyn factory and an Empire State Building showroom, and Jerry Gould expanded through manufacturing and distribution, Mitch has scaled into a national infrastructure capable of taking a product from concept to store shelf across tens of thousands of retail doors.

"The Evolution of Distribution® is really the natural next chapter of what my family has always done," Gould said. "My grandfather manufactured it in Brooklyn and showcased it to the world from the Empire State Building. My father Jerry distributed it. And I built the system that does all of it at once - at scale, for brands all over the world."

Today, NPI stands as one of the most trusted brand launch and distribution firms in the United States. The company's proprietary platform continues to compress what once took global brands 18 to 24 months into a streamlined, efficient market entry - a reflection of the efficiency, resourcefulness, and competitive drive that have defined the Gould family across three generations.

Gould's story - from his grandfather's Brooklyn factory to the executive suites of America's largest retailers - is chronicled in his memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, available now on Amazon.

About Nutritional Products International (NPI)

Nutritional Products International (NPI) is a U.S.-based retail consulting and distribution firm founded by retail distribution expert Mitch Gould. With more than three decades of experience, Gould has helped domestic and international brands successfully enter and expand within the U.S. market, representing high-profile brands and celebrities including Steven Seagal, Hulk Hogan, Ronnie Coleman, and Wayne Gretzky.

NPI works closely with manufacturers and major retailers to guide products from concept to shelf, providing strategic support across retail introductions, regulatory readiness, operations planning, and market visibility through its proprietary Evolution of Distribution® platform. The company is known for helping brands navigate the complexities of U.S. retail efficiently while building long-term, scalable growth.

About Mitch Gould

Mitch Gould is a third-generation retail distribution and manufacturing expert with more than 25 years of experience launching and scaling consumer products across dietary supplements, sports nutrition, skincare, hardware, and beverages. He has worked with iconic consumer brands such as Igloo, Rubbermaid, Sunbeam, and Miracle-Gro, as well as high-profile celebrity brands.

Over the course of his career, Gould has played a key role in helping shape the growth of the U.S. sports nutrition category-supporting the expansion of performance-focused products across major retail and e-commerce platforms, including Amazon, Walmart, GNC, CVS, and Walgreens. His work has centered on bringing muscle-building, recovery, and performance-oriented products to a broader consumer audience.

Gould is known for his hands-on, execution-driven approach to building consumer brands at scale and for his deep understanding of what drives success in highly competitive categories such as sports nutrition and dietary supplements. He continues to focus on the evolving intersection of performance, wellness, and consumer demand for effective, results-driven products.

This press release is distributed by the Newsworthy.ai™ Press Release Newswire - News Marketing Platform™. Reference URL for this press release is here.

HR.com has announced the launch of its 2026 Advisory Board on Pay Equity and Transparency, convening a group of senior HR executives and compensation thought leaders to help steer upcoming research and a virtual learning event focused on advancing fair and transparent pay practices.

The board will support the HR Research Institute in developing insights and practical guidance for organizations navigating evolving regulations and technologies, and guiding research on pay equity and transparency. This includes examining organizational maturity, compensation decision-making criteria, and methods for measuring and validating equity outcomes, as well as identifying emerging best practices, expected progress in the near future, and effective approaches to communicating findings through clear, data-driven reporting.

Findings will directly inform both the 2026 research survey and a virtual event designed to equip HR leaders with actionable, real-world strategies.

HR.com's Future of Pay Equity and Transparency 2026 Virtual Event
October 14, 2026

[Register for free]

The newly formed 2026 Future of Pay Equity and Transparency Advisory Board features these distinguished experts:

• Thomas J. Carnahan, PhD, Sr. Manager People Insights, Berkshire

• Joanna Colosimo, VP, Workforce Analytics & Compliance Strategy, DCI Consulting Group, Inc.

• Stefan Gaertner, PhD, Sr. Director, Strategy, Syndio

• Gail Greenfield, PhD, EVP of Pay Equity and Total Rewards Strategy and Solutions, Trusaic

• Fred Hilling, President, Sander Consulting Services

• Brian Levine, PhD, Partner and Pay Equity Consulting Leader, Merit Analytics Group

• Patrick McNeil, PhD, Principal Business Consultant, Affirmity Workforce Analytics

• Maria Fechter Papasevastos, Partner, Labor & Employment, Seyfarth Shaw LLP 

“Pay equity and transparency are essential to building trust and strengthening the employee experience,” said Debbie McGrath, CEO of HR.com. “This group will ultimately help organizations strengthen pay strategies, improve decision-making, and advance more consistent, data-driven practices that support fair outcomes for employees.”

The HR Research Institute releases annual “State of the Industry” reports in a variety of HR topic areas, including last year’s research report, HR.com's Future of Pay Equity and Transparency 2025, covering the same topic.

This and other free research reports and infographics can be downloaded at hr.com/researchinstitute.

About HR.com and the HR Research Institute

The #1 source for HR research - read by more HR professionals than any other! The HR Research Institute (HRRI), powered by HR.com, identifies key trends and best practices to help more than 2 million HR professionals and their organizations make strategic decisions with informed and insightful research findings.

The HRRI has published hundreds of high-quality reports across a wide array of HR topics. HR.com’s free membership offers many benefits, including access to over 300 exclusive primary research, state-of-the-industry reports, and infographics. These resources are published based on surveys developed with the assistance of a panel of thought leaders and industry experts on the advisory boards. Visit  hr.com/hrresearchinstitute to maximize your HR potential. #hrresearchinstitute

Become a part of HR.com’s HR research influencer panel today! Participate in surveys, share your insights, and earn rewards!

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